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Peter Paul Koch - mobile convention amsterdam


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Presentatie Peter Paul Koch tijdens Mobile Convention Amsterdam 2011

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Peter Paul Koch - mobile convention amsterdam

  1. 1. The future of the mobile web Peter-Paul Koch Convention Amsterdam, 19 April 2011
  2. 2. 2011 $25
  3. 3. 2011 $75
  4. 4. 2014 $25
  5. 5. 2014 Apps! keep track of prices, keep track of multiple ships, give warning against corrupt police officers
  6. 6. Fisherman’s cousinFisherman (also a fisherman) ? I’ve done it. In April 2009.
  7. 7. Symbian Windows MobileAnd it worked.Almost.Despite some bugs the concept was viable.
  8. 8. Money• But if the user can share apps freely• monetization is going to change considerably.• Users will pay for the data• and not for the app.• We don’t need app stores any more
  9. 9. What do we need app stores for?• Distribution• Discoverability• Ease of payments and making moneyBut ...• Cost of ownership• Works for Apple. But will it work for anyone else?
  10. 10. Distribution
  11. 11. Discoverability
  12. 12. Payments
  13. 13. Cost of ownershipAn app store needs:• payment system• sysadmins• content checkers• documentation and best practices writers• hostingCosts a lot of money. Too much money, especially ifnobody uses the app store.
  14. 14. Works for Apple• Apple has leverage with enthusiastic developers and affluent consumers• Google has leverage with developers• Nokia, Samsung, and RIM have leverage with consumers (though they’re less willing to spend money)• But none of them has both
  15. 15. End of app storesWill any app stores survive?• Apple’s. iOS apps will continue to exist.• Maybe a few other platform-specific ones, too.• Specialised app stores (structural engineering, music creation, historical maps, etc.)
  16. 16. Thank youI will post these slides online, but only in mid May. Questions?Peter-Paul Koch Mobile Convention Amsterdam, 19 April 2011