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Illumedia: CampaignIntegration ShowcaseMay 12, 2011                twitter handle:                @mobilebranding
@mobilebrandingBackground: Really?
@mobilebrandingBackground: Really?
@mobilebrandingVenusBeach: The Setup
@mobilebranding@                     @mobilebranding                      mobilebrandingSetup: The Target
@mobilebranding@                     @mobilebranding                      mobilebrandingSetup: The Target
@mobilebrandingVenusBeach: The Theory
@mobilebranding     Theory: Mobile Youth         Generation Y is mobile, 76-83M1                                          ...
@mobilebrandingTheory: The PromiseThe Right Message to the Right Person “half the money I spend on  advertising is wasted;...
@mobilebrandingVenusBeach: The Case Study
@mobilebrandingCase Study: Summary                         Photo Anthem™                                         Textual F...
@mobilebrandingCase Study: Summary Gillette Venus Spring Break Campaign ‘06•   Problem: Brand awareness for Venus dropped ...
@mobilebrandingCase Study: Summary Gillette Venus Spring Break Campaign ‘06•   Problem: Brand awareness for Venus dropped ...
@mobilebrandingCase Study: The Oasis
@mobilebrandingCase Study: Premiums        Venus Tattoos                                                                Ve...
@mobilebrandingCase Study: Signage                                                         HISS Large BannersLa Vela Beach...
@mobilebrandingCase Study: Campaign Integration
@mobilebrandingCase Study: Campaign Integration
@mobilebrandingCase Study: Mobile Game (before)
@mobilebrandingCase Study: Mobile Game (before)
@mobilebrandingCase Study: Textual Fling (during)
@mobilebrandingCase Study: Textual Fling
@mobilebrandingCase Study: Textual Fling
@mobilebrandingCase Study: Textual Fling
@mobilebrandingCase Study: Textual Fling
@mobilebrandingCase Study: Textual Fling
@mobilebrandingCase Study: Textual Fling
@mobilebrandingCase Study: Textual Fling
@mobilebrandingCase Study: mPictures (after)
@mobilebrandingCase Study: mPictures (after)
@mobilebranding                       TV       PRINT                            RadioOOH                                  ...
@mobilebranding                       TV       PRINT                            RadioOOH                                  ...
@mobilebranding                       TV       PRINT                            RadioOOH                                  ...
@mobilebranding                       TV       PRINT                            RadioOOH                                  ...
@mobilebranding                      TV      PRINT                        RadioOOH                                        ...
@mobilebrandingIn Conclusion
THANK YOU!Hugh Park Jedwill  CEO/FounderText “anthem” to     41411 for presentation @mobilebranding312.912.2837 (m)
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Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon

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Hugh Jedwill presents the Venus integrated marketing campaign that incorporated mobile into print, event, entertainment and sampling marketing programs.

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Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon

  1. 1. Illumedia: CampaignIntegration ShowcaseMay 12, 2011 twitter handle: @mobilebranding
  2. 2. @mobilebrandingBackground: Really?
  3. 3. @mobilebrandingBackground: Really?
  4. 4. @mobilebrandingVenusBeach: The Setup
  5. 5. @mobilebranding@ @mobilebranding mobilebrandingSetup: The Target
  6. 6. @mobilebranding@ @mobilebranding mobilebrandingSetup: The Target
  7. 7. @mobilebrandingVenusBeach: The Theory
  8. 8. @mobilebranding Theory: Mobile Youth Generation Y is mobile, 76-83M1 1800 2nd determiner of teen social status Calls 8.6 average age of first mobile use2 1350 Texts 41% can text blindfolded 900 50% open to marketing through phone 450 79% have mobile phones 0 <12 13-17 18-24 25-34 35-44 1,200 texts per month3 Q2 ‘08 avg/mn2 Hispanic & African- American over-index1 Harris/CTIA Sep.’08; 2 Neilsen Mobile Sep.’08; 3 T-Mobile Oct.’08
  9. 9. @mobilebrandingTheory: The PromiseThe Right Message to the Right Person “half the money I spend on advertising is wasted; the trouble is I don’t know which half” - John Wanamaker Mobile allows you to deliver the right message to the right person
  10. 10. @mobilebrandingVenusBeach: The Case Study
  11. 11. @mobilebrandingCase Study: Summary Photo Anthem™ Textual Flirting™VenusBeach Mobile game
  12. 12. @mobilebrandingCase Study: Summary Gillette Venus Spring Break Campaign ‘06• Problem: Brand awareness for Venus dropped for college-aged females• Solution: Integrated Campaign including Mobile, Internet, Print, Experiential, TV, and Sampling Photo Anthem™ Textual Flirting™VenusBeach Mobile game
  13. 13. @mobilebrandingCase Study: Summary Gillette Venus Spring Break Campaign ‘06• Problem: Brand awareness for Venus dropped for college-aged females• Solution: Integrated Campaign including Mobile, Internet, Print, Experiential, TV, and Sampling• Results: Drove trial with X.XM women and millions of impressions Won the Silver Promo Marketing Award for Experience Photo Anthem™ Textual Flirting™VenusBeach Mobile game
  14. 14. @mobilebrandingCase Study: The Oasis
  15. 15. @mobilebrandingCase Study: Premiums Venus Tattoos Venus Tanks Venus Beach TowelsVenus Shower Radios Yoga Mats Venus Emory Boards Venus Ice-Masks
  16. 16. @mobilebrandingCase Study: Signage HISS Large BannersLa Vela Beach Stage Banner Internet Café Door Wrap Entrance Pole Wraps Elevator WrapsPool Bottom Graphic
  17. 17. @mobilebrandingCase Study: Campaign Integration
  18. 18. @mobilebrandingCase Study: Campaign Integration
  19. 19. @mobilebrandingCase Study: Mobile Game (before)
  20. 20. @mobilebrandingCase Study: Mobile Game (before)
  21. 21. @mobilebrandingCase Study: Textual Fling (during)
  22. 22. @mobilebrandingCase Study: Textual Fling
  23. 23. @mobilebrandingCase Study: Textual Fling
  24. 24. @mobilebrandingCase Study: Textual Fling
  25. 25. @mobilebrandingCase Study: Textual Fling
  26. 26. @mobilebrandingCase Study: Textual Fling
  27. 27. @mobilebrandingCase Study: Textual Fling
  28. 28. @mobilebrandingCase Study: Textual Fling
  29. 29. @mobilebrandingCase Study: mPictures (after)
  30. 30. @mobilebrandingCase Study: mPictures (after)
  31. 31. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  32. 32. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  33. 33. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  34. 34. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  35. 35. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  36. 36. @mobilebrandingIn Conclusion
  37. 37. THANK YOU!Hugh Park Jedwill CEO/FounderText “anthem” to 41411 for presentation @mobilebranding312.912.2837 (m)

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