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Hello DABGO let´s talk mobile         2012.02.10Wednesday, October 3, 12
THEMOBILEFUTUREIS                        NOW       © MOBIENTO                     2Wednesday, October 3, 12
MOBILEPHONESARE             THENEWCIGARETTES?       © MOBIENTO                3Wednesday, October 3, 12
CHRISTIANHERMANSEN       © MOBIENTO             4Wednesday, October 3, 12
CONNECTINGPEOPLE&                   BRANDS       © MOBIENTO                 5Wednesday, October 3, 12
...WITHTHEUSEOF                               MOBILITY!       © MOBIENTO                            6Wednesday, October 3,...
© MOBIENTO          7Wednesday, October 3, 12
THECOOLVERSION       © MOBIENTO                           8Wednesday, October 3, 12
THEREALVERSION       © MOBIENTO                           9Wednesday, October 3, 12
3       © MOBIENTO              10Wednesday, October 3, 12
CHALLENGE       © MOBIENTO                      11Wednesday, October 3, 12
117MINUTES       © MOBIENTO                       12Wednesday, October 3, 12
MOBILE ADS SUCK       © MOBIENTO                            13Wednesday, October 3, 12
“MOBILESHIFTISMY                  BIGGESTCHALLENGE”       © MOBIENTO                     14Wednesday, October 3, 12
THEPAST       © MOBIENTO          15Wednesday, October 3, 12
Who is this?       © MOBIENTO          16Wednesday, October 3, 12
THIS WAS THE WEB       © MOBIENTO                             17Wednesday, October 3, 12
MOBILEAPPS                           MOBILEAPPS                           MOBILEAPPS       © MOBIENTO                     ...
THENOW       © MOBIENTO          19Wednesday, October 3, 12
56%                           60%                           20%                           89%                           20...
Mobile surpasses web traffic                                                                                    Mobile!   ...
THENEW“PC”       © MOBIENTO                       22Wednesday, October 3, 12
THE NEWMULTI-SCREENWORLD       © MOBIENTO                       23Wednesday, October 3, 12
Sequential screening is common &                                mostly completed within a day                           90...
Consumers take a multi-device path to purchase                                                       61%                  ...
SO,WHYISMOBILESO                        BIG?       © MOBIENTO                    26Wednesday, October 3, 12
iPhone launch in 2007       © MOBIENTO                27Wednesday, October 3, 12
3G (soon 4G) is becoming standard                                             SPEED       © MOBIENTO                      ...
More advanced smartphones are going mainstream         Header (optional)                                   MAINSTREAM     ...
Flat fee data traffic                           “ALLYOUCANEAT”       © MOBIENTO                           30Wednesday, Oct...
The big Internet companies are putting more focus on the mobile       © MOBIENTO                                          ...
CHANGE        MEDIA USE       © MOBIENTOWednesday, October 3, 12                           32
THE AVERAGE PERSON        CONSUMES        7.2 HOURS        OF MEDIA DAILY       © MOBIENTO            33Wednesday, October...
DESKTOP 140 MIN        SMARTPHONE 117 MIN        TV 98 MIN        NEWSPAPER 33 MIN       © MOBIENTO            34Wednesday...
MOBILE DEVICES        REPRESENT 27%        OFTHAT TIME       © MOBIENTO          35Wednesday, October 3, 12
MOBILES ARE USED        THROUGHOUTTHE DAY       © MOBIENTO           36Wednesday, October 3, 12
© MOBIENTO          37Wednesday, October 3, 12
Rene Redzepi on Twitter              “SMARTPHONESSEEM              TOBETHENEWDINNER                 COMPANIONS”       © MO...
MOVIE        TIME!       © MOBIENTOWednesday, October 3, 12                           39
Situation Stockholm       © MOBIENTO              40Wednesday, October 3, 12
Volvo on Call       © MOBIENTO          41Wednesday, October 3, 12
FROMLIKETOLOVE       © MOBIENTO                           42Wednesday, October 3, 12
STARTWITHTHE                              PROBLEM       © MOBIENTO                         43Wednesday, October 3, 12
Its about the fundamentals of making things great to use                            GIVEPEOPLEWHAT                        ...
Consumer Context                             URGENT NOW                              BORED NOW                            ...
FOCUS       © MOBIENTO                  46Wednesday, October 3, 12
THINKMOBILITY                             NOTMOBILE       © MOBIENTO                          47Wednesday, October 3, 12
THAT´S IT!       © MOBIENTO          48Wednesday, October 3, 12
AND IF YOU DON´T REMEMBER                      ANYTHING...       © MOBIENTO                        49Wednesday, October 3,...
ATLEAST YOU´VE LEARNED                       THAT 19% USE THEIR                      SMARTPHONES IN THE                   ...
Speak soon!         Christian Hermansen         christian.hermansen@mobiento.com         http://se.linkedin.com/in/christi...
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DABGO presentation

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Account Director Christian Hermansen talked at the DABGO meetup (Danish community in Stockholm) about mobility and how it is changing our lives.

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DABGO presentation

  1. 1. Hello DABGO let´s talk mobile 2012.02.10Wednesday, October 3, 12
  2. 2. THEMOBILEFUTUREIS NOW © MOBIENTO 2Wednesday, October 3, 12
  3. 3. MOBILEPHONESARE THENEWCIGARETTES? © MOBIENTO 3Wednesday, October 3, 12
  4. 4. CHRISTIANHERMANSEN © MOBIENTO 4Wednesday, October 3, 12
  5. 5. CONNECTINGPEOPLE& BRANDS © MOBIENTO 5Wednesday, October 3, 12
  6. 6. ...WITHTHEUSEOF MOBILITY! © MOBIENTO 6Wednesday, October 3, 12
  7. 7. © MOBIENTO 7Wednesday, October 3, 12
  8. 8. THECOOLVERSION © MOBIENTO 8Wednesday, October 3, 12
  9. 9. THEREALVERSION © MOBIENTO 9Wednesday, October 3, 12
  10. 10. 3 © MOBIENTO 10Wednesday, October 3, 12
  11. 11. CHALLENGE © MOBIENTO 11Wednesday, October 3, 12
  12. 12. 117MINUTES © MOBIENTO 12Wednesday, October 3, 12
  13. 13. MOBILE ADS SUCK © MOBIENTO 13Wednesday, October 3, 12
  14. 14. “MOBILESHIFTISMY BIGGESTCHALLENGE” © MOBIENTO 14Wednesday, October 3, 12
  15. 15. THEPAST © MOBIENTO 15Wednesday, October 3, 12
  16. 16. Who is this? © MOBIENTO 16Wednesday, October 3, 12
  17. 17. THIS WAS THE WEB © MOBIENTO 17Wednesday, October 3, 12
  18. 18. MOBILEAPPS MOBILEAPPS MOBILEAPPS © MOBIENTO 18Wednesday, October 3, 12
  19. 19. THENOW © MOBIENTO 19Wednesday, October 3, 12
  20. 20. 56% 60% 20% 89% 20% © MOBIENTO 20Wednesday, October 3, 12
  21. 21. Mobile surpasses web traffic Mobile! 2015?! 2014?! Desktop! 2013?! Source: Morgan Stanley, Forrester, Strategy Analytics © MOBIENTO 21Wednesday, October 3, 12
  22. 22. THENEW“PC” © MOBIENTO 22Wednesday, October 3, 12
  23. 23. THE NEWMULTI-SCREENWORLD © MOBIENTO 23Wednesday, October 3, 12
  24. 24. Sequential screening is common & mostly completed within a day 90% Use multiple screens sequentially to accomplish a task over time 98% move between devices that same day Source: Google, The New Multi-screen World, 2012-08 © MOBIENTO 24Wednesday, October 3, 12
  25. 25. Consumers take a multi-device path to purchase 61% 4% 65 Start on a % Smartphone Continue on a PC/Laptop Continue on a Tablet 19% Continue on a Smartphone 5% 25 Start on a % PC/Laptop Continue on a Tablet 10% 11 Start on a % Tablet Continue on a PC/Laptop Source: Google, The New Multi-screen World, 2012-08 © MOBIENTO 25Wednesday, October 3, 12
  26. 26. SO,WHYISMOBILESO BIG? © MOBIENTO 26Wednesday, October 3, 12
  27. 27. iPhone launch in 2007 © MOBIENTO 27Wednesday, October 3, 12
  28. 28. 3G (soon 4G) is becoming standard SPEED © MOBIENTO 28Wednesday, October 3, 12
  29. 29. More advanced smartphones are going mainstream Header (optional) MAINSTREAM © MOBIENTO 29Wednesday, October 3, 12
  30. 30. Flat fee data traffic “ALLYOUCANEAT” © MOBIENTO 30Wednesday, October 3, 12
  31. 31. The big Internet companies are putting more focus on the mobile © MOBIENTO 31Wednesday, October 3, 12
  32. 32. CHANGE MEDIA USE © MOBIENTOWednesday, October 3, 12 32
  33. 33. THE AVERAGE PERSON CONSUMES 7.2 HOURS OF MEDIA DAILY © MOBIENTO 33Wednesday, October 3, 12
  34. 34. DESKTOP 140 MIN SMARTPHONE 117 MIN TV 98 MIN NEWSPAPER 33 MIN © MOBIENTO 34Wednesday, October 3, 12
  35. 35. MOBILE DEVICES REPRESENT 27% OFTHAT TIME © MOBIENTO 35Wednesday, October 3, 12
  36. 36. MOBILES ARE USED THROUGHOUTTHE DAY © MOBIENTO 36Wednesday, October 3, 12
  37. 37. © MOBIENTO 37Wednesday, October 3, 12
  38. 38. Rene Redzepi on Twitter “SMARTPHONESSEEM TOBETHENEWDINNER COMPANIONS” © MOBIENTO 38Wednesday, October 3, 12
  39. 39. MOVIE TIME! © MOBIENTOWednesday, October 3, 12 39
  40. 40. Situation Stockholm © MOBIENTO 40Wednesday, October 3, 12
  41. 41. Volvo on Call © MOBIENTO 41Wednesday, October 3, 12
  42. 42. FROMLIKETOLOVE © MOBIENTO 42Wednesday, October 3, 12
  43. 43. STARTWITHTHE PROBLEM © MOBIENTO 43Wednesday, October 3, 12
  44. 44. Its about the fundamentals of making things great to use  GIVEPEOPLEWHAT THEYWANT © MOBIENTO 44Wednesday, October 3, 12
  45. 45. Consumer Context URGENT NOW BORED NOW REPETITIVE NOW © MOBIENTO 45Wednesday, October 3, 12
  46. 46. FOCUS © MOBIENTO 46Wednesday, October 3, 12
  47. 47. THINKMOBILITY NOTMOBILE © MOBIENTO 47Wednesday, October 3, 12
  48. 48. THAT´S IT! © MOBIENTO 48Wednesday, October 3, 12
  49. 49. AND IF YOU DON´T REMEMBER ANYTHING... © MOBIENTO 49Wednesday, October 3, 12
  50. 50. ATLEAST YOU´VE LEARNED THAT 19% USE THEIR SMARTPHONES IN THE BATHROOM! © MOBIENTO 50Wednesday, October 3, 12
  51. 51. Speak soon! Christian Hermansen christian.hermansen@mobiento.com http://se.linkedin.com/in/christianfhermansen @marketear © MOBIENTOWednesday, October 3, 12

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