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Webinar for beginner affiliate marketers
Introduction
• Host: Daliya Khussainova
• Session duration: 1 hour (45 min webinar, 15 min for questions)
• Level: Beginne...
• Mobidea’s Community Manager
• Represents Mobidea on STM, AffiliateFix, Black Hat World, Warrior forum, WickedFire,
Defo,...
Getting Started with Mobidea
The Dashboard
Sliding menu
Overall performance
Real-time updates
and news
Events and articles...
• Two new articles published every week
• Authors – Mobidea experts and guest
posts from Key Opinion Leaders
• Affiliate G...
Getting Started with Mobidea
The Menu
Check your results and create campaigns
See the offers, their conditions, restrictio...
1. Choose an offer or segment
2. Set up your domain
3. Set up tracking
4. Create a campaign
Getting Started with Mobidea
W...
Getting Started with Mobidea
Choosing the best offer
On the Opportunities page, you can check
the stats of all Mobidea’s a...
Getting Started with Mobidea
Choosing the best segment
If you are going to work with the Smartlink
you’ve gotta choose the...
1. Choose an offer or segment
2. Set up your domain
3. Set up tracking
4. Create a campaign
Getting Started with Mobidea
W...
1. Generate a custom domain on your side
2. Insert the domain on Mobidea
3. Get the configuration codes (Name Servers)
4. ...
1. Choose an offer or segment
2. Set up your domain
3. Set up tracking
4. Create a campaign
Getting Started with Mobidea
W...
Getting Started with Mobidea
The Settings
Tracking – Basic Definitions
Postback URL – this is a way for you to track conve...
Getting Started with Mobidea
Tracking - Global Postback
• The Global Postback is used to set tracking
for all the offers a...
Getting Started with Mobidea
Tracking - Global Postback
Two postback configuration options:
• Preconfigured (Voluum, Adsbr...
Getting Started with Mobidea
Pre-configured Postback for Voluum
Insert the entire domain inside the
placeholder.
The Postb...
On Mobidea’s side, insert the postback link
from your tracker without http://.
For AdsBridge
http://ysxko.adsbridgetrk2.co...
1. In a tracker, set your domain and set the tracking with the traffic source
2. Get the Postback link from the tracker
3....
Getting Started with Mobidea
The Settings
Custom Postback – Mobidea Tokens
{{DATA1}} – Value you send on your link and tha...
Integrate the Custom Postback link from your tracker on Mobidea, changing the tokens
http://yourtrackerdomain.com/postback...
1. Postback - http://12345.voluumtrk2.com/postback?cid=REPLACE&payout=OPTIONAL
2. Postback - http://mediatrk.in/path/postb...
1. Choose an offer or segment
2. Set up your domain
3. Set up tracking
4. Create a campaign
Getting Started with Mobidea
W...
Getting Started with Mobidea
Creating a campaign
Step by step
Here you can:
• Set your campaign’s name
• Set the tracking ...
1. Choose an offer or segment
2. Set up your domain
3. Set up tracking
4. Create a campaign
Getting Started with Mobidea
W...
Getting Started with Mobidea
Analysis: where to start?
Once your campaign has been active for 24+ hours, you’ve spent 3xpa...
The ROI for Mexico is negative.
Checking operators, we notice TELCEL
with
• - 43.77% ROI
• All the conversions for Mexico
...
Getting Started with Mobidea
Analysis: what else should you analyze?
Play with filters and optimize websites, placements, ...
1. Offers
2. Banners and landers
3. Websites, zones
4. Bids
5. Capping
Getting Started with Mobidea
1. Test, test and test...
Remember – this is not your life-saving
boat.
There is no secret way of making money.
There is no guarantee you will succe...
High payouts can sometimes mean…
• A longer path the user has to take till
conversion
• The traffic cost is high
• The com...
European and North-American
traffic is more expensive.
In order to gather statistics faster
and learn how to optimize, wor...
Getting Started with Mobidea
5. Be consistent
Pause
Analyze
Optimize
Run the
campaign
Let time
pass
Don’t change several p...
Ripping landers and creatives is normal.
What makes it harmful is constantly copying
exactly what other people are doing a...
• Don’t mix traffic of different GEOs
• Don’t mix mobile and desktop traffic
• Don’t mix carrier and Wi-Fi traffic
• Creat...
Frequency capping allows you to limit how
often an ad is shown to the same user in a set
period of time.
Creating a new ca...
We’re your advisors, supporters, and tutors!
Use this opportunity and learn as much as
possible from your Account Manager ...
1. Mobidea Academy
2. Forums: STM, AffiliateFix, Black Hat World,
WickedFire, Warrior Forum
3. Blogs: Neil Patel, Charles ...
Getting Started with Mobidea
Mobidea Academy
Beginner’s Mistakes Series
Follow us on social media
Getting Started with Mobidea [Webinar]
Getting Started with Mobidea [Webinar]
Getting Started with Mobidea [Webinar]
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Getting Started with Mobidea [Webinar]

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Webinar recording: https://www.youtube.com/watch?v=NPXT2siOvEU

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Getting Started with Mobidea [Webinar]

  1. 1. Webinar for beginner affiliate marketers
  2. 2. Introduction • Host: Daliya Khussainova • Session duration: 1 hour (45 min webinar, 15 min for questions) • Level: Beginner • Topics: Mobidea platform, tracking settings, campaign creation, basic stats analysis, newbie mistakes to avoid • Ask questions: topic-related, straight to the point. I’ll choose some of your questions to answer. The remaining questions will be answered via email over the next days. • Both the video recording and the slides will be available after the session
  3. 3. • Mobidea’s Community Manager • Represents Mobidea on STM, AffiliateFix, Black Hat World, Warrior forum, WickedFire, Defo, Kote, and Gofuckbiz • Manages Official Mobidea groups on VK and Facebook (Mobidea Insiders) • Content manager and translator of Mobidea Academy articles in Russian • Email: onlinemarketing@mobidea.com About Daliya
  4. 4. Getting Started with Mobidea The Dashboard Sliding menu Overall performance Real-time updates and news Events and articles announcements Live chat with support What can I find here?
  5. 5. • Two new articles published every week • Authors – Mobidea experts and guest posts from Key Opinion Leaders • Affiliate Guides • Glossary • Learning paths • …and much more! Getting Started with Mobidea Mobidea Academy Affiliate Marketing Training & Blog Check the Mobidea Academy!
  6. 6. Getting Started with Mobidea The Menu Check your results and create campaigns See the offers, their conditions, restrictions and apply Create Smartlinks (Adult, Mainstream and Mainstream CPI) Mobidea Stats – find the offers to promote Upload documents, set your payment method, and withdraw your money What can I find here?
  7. 7. 1. Choose an offer or segment 2. Set up your domain 3. Set up tracking 4. Create a campaign Getting Started with Mobidea When you already know which vertical, tracker, and traffic source you’ll work with, you need to… Preparations – Check list Using Mobidea tracker Not using Mobidea tracker Choose an offer or segment
  8. 8. Getting Started with Mobidea Choosing the best offer On the Opportunities page, you can check the stats of all Mobidea’s affiliates. Use the filter to set the criteria for the offer you need, and check its performance. Base your decision on CR, Visits and EPC. At the beginning of your career, it’s better to work with tier 2-3 GEOs with a: • Big volume • High CR • Low CPM What can I find here? See the list of countries by tiers here! Check an Academy Tutorial: The Opportunities Page
  9. 9. Getting Started with Mobidea Choosing the best segment If you are going to work with the Smartlink you’ve gotta choose the best segment (Country + Operator + OS + Device). To see the best one, you need to see stats per vertical, and understand which one performs best. Then, filter per country, deep dive in the stats and see the operators for the country, selecting the best ones. The same applies for the OS. What can I find here? Check an Academy Tutorial: The Opportunities Page
  10. 10. 1. Choose an offer or segment 2. Set up your domain 3. Set up tracking 4. Create a campaign Getting Started with Mobidea When you already know which vertical, tracker, and traffic source you’ll work with, you need to… Preparations – Check list Using Mobidea tracker Not using Mobidea tracker Choose an offer or segment
  11. 11. 1. Generate a custom domain on your side 2. Insert the domain on Mobidea 3. Get the configuration codes (Name Servers) 4. Implement configurations on your side 5. Wait for Mobidea’s system to verify your domain (don’t worry if it takes time) 6. Your custom domain will automatically appear on the Settings page Getting Started with Mobidea The Settings How to set up your domain? Check an Academy Tutorial: The Settings page
  12. 12. 1. Choose an offer or segment 2. Set up your domain 3. Set up tracking 4. Create a campaign Getting Started with Mobidea When you already know which vertical, tracker, and traffic source you’ll work with, you need to… Preparations – Check list Using Mobidea tracker Not using Mobidea tracker Choose an offer or segment
  13. 13. Getting Started with Mobidea The Settings Tracking – Basic Definitions Postback URL – this is a way for you to track conversions. It’s also known as Server 2 Server conversion tracking (S2S). It’s used to communicate two different servers and inform the other server when the conversion is made Click ID – it’s the user’s identification code. It contains info about the segment, browser, hour, day, etc. It essentially contains data of where and when the user performed an action. Token – it’s a dynamically generated variable provided by a paid traffic network (ExoClick, Traffic Junky, Ero-Advertising, etc.) In offers’ URLs, tokens are used to track specific info in an ad campaign. Normally, you can add multiple tokens to your tracking software in order to help you optimize your campaigns. Check an Academy Tutorial: The Settings Page
  14. 14. Getting Started with Mobidea Tracking - Global Postback • The Global Postback is used to set tracking for all the offers and Smartlinks at once • You can set a postback for each individual Single Offer in the offer’s settings • The postback setting of the Single Offer or SL has priority over the global postback • You can set a postback for any tracker Check an Academy Tutorial: The Settings Page The Settings
  15. 15. Getting Started with Mobidea Tracking - Global Postback Two postback configuration options: • Preconfigured (Voluum, Adsbridge, Thrive) • Custom (any tracker) The Settings
  16. 16. Getting Started with Mobidea Pre-configured Postback for Voluum Insert the entire domain inside the placeholder. The Postback link domain will look like this: subdomain.voluumtrk2.com or track.yourdomain.com or yourdomain.voluum.com The Settings
  17. 17. On Mobidea’s side, insert the postback link from your tracker without http://. For AdsBridge http://ysxko.adsbridgetrk2.com/postback? cid={aff_sub}&payout={payout} For Thrive http://ysxko.thrive.com/postback?cid={aff_ sub}&payout={payout} Getting Started with Mobidea Pre-configured Postback: AdsBridge and Thrive The Settings
  18. 18. 1. In a tracker, set your domain and set the tracking with the traffic source 2. Get the Postback link from the tracker 3. Go to Mobidea –> Settings –> Global Postback –> Choose Custom –> Insert your Postback link 4. Set the right tokens in the Postback link. Remember that Click ID is &tag={{EXTERNAL_ID}} 5. Change the tokens in the offer link. Click ID is &tag. For Website tracking, set the subID or the website id of your tracker. For Placement tracking, set the sub_subID or the placement id of your tracker. Leave DATA1 and DATA2 the way they are. 6. Insert the offer’s link on your tracker Getting Started with Mobidea The Settings Custom Postback
  19. 19. Getting Started with Mobidea The Settings Custom Postback – Mobidea Tokens {{DATA1}} – Value you send on your link and that’s displayed on the stats {{DATA2}} - Value you send on your link and that’s displayed on the stats {{EXTERNAL_ID}} – You need to use it if you send a different variable for each user, such as the clickID. This value is not gonna be displayed on the stats. {{DATA4}} – This value is not gonna be displayed on the stats {{DATA5}} - This value is not gonna be displayed on the stats {{MONEY}} – Revenue for transaction Description Mobidea Token Click ID (cid, transaction id, tid) tag Token for any unique value that’s not displayed on Mobidea data4 Token for any unique value that’s not displayed on Mobidea (non-unique value is for ex. Campaign id) data5
  20. 20. Integrate the Custom Postback link from your tracker on Mobidea, changing the tokens http://yourtrackerdomain.com/postback/action?cid={{EXTERNAL_ID}}&payment={{MONEY}}&website_id={{WEBSITE}}& placement_id={{PLACEMENT}} Take the offer’s link, change the tokens and insert it on Voluum as an Offer, or a traffic destination http://moblders.com/offer/xxxxxx|16990?data1=Track1&data2=Track2&tag={cid}&website={WEBSITE_ID}&placement= {PLACEMENT_ID} Getting Started with Mobidea The Settings Custom Postback
  21. 21. 1. Postback - http://12345.voluumtrk2.com/postback?cid=REPLACE&payout=OPTIONAL 2. Postback - http://mediatrk.in/path/postback.php?tid=&offerid=&amount=&subid= 3. Postback - http://traf-mobile.com/click.php?ciampd=data1 4. Offer’s link - http://www.sexytubes.mobi/?sl=975987-7292e&data1=campaignid 5. Smartlink - http://www.bestphoneapps.mobi/?sl=185626-bd8f3&data1=Track1&data2=Track2 Getting Started with Mobidea Practice Change the tokens of the following links Share your answers: • STM – click here • AffiliateFix – click here • WickedFire – click here Or send them via email to onlinemarketing@mobidea.com Home work
  22. 22. 1. Choose an offer or segment 2. Set up your domain 3. Set up tracking 4. Create a campaign Getting Started with Mobidea When you already know which vertical, tracker, and traffic source you’ll work with, you need to… Preparations – Check list Using Mobidea tracker Not using Mobidea tracker Choose an offer or segment
  23. 23. Getting Started with Mobidea Creating a campaign Step by step Here you can: • Set your campaign’s name • Set the tracking (the domain has to be set beforehand) • Select the traffic source • Select the Cost model (estimated cost) • Currency (keep the same currency you’ve set on your account) In the Rotation, you can create rules for your traffic flow and allocate it to different landers/offers. In order to create a campaign, open Stats&Tracker Campaign +New Campaign
  24. 24. 1. Choose an offer or segment 2. Set up your domain 3. Set up tracking 4. Create a campaign Getting Started with Mobidea When you already know which vertical, tracker, and traffic source you’ll work with, you need to… Preparations – Check list Using Mobidea tracker Not using Mobidea tracker Choose an offer or segment
  25. 25. Getting Started with Mobidea Analysis: where to start? Once your campaign has been active for 24+ hours, you’ve spent 3xpayout and have received at least 1 conversion Direct linking: Visits = Clicks Earnings per 100 clicks (Revenue/Clicks x 100) Return on Investment (Revenue-Costs)/Costs x100 The CR is too low (0.07%) and we’re running direct linking, which means there are no landers to optimize. This means that the issue is in the segment itself. Deep dive on the stats and discover whether or not the segment is profitable.
  26. 26. The ROI for Mexico is negative. Checking operators, we notice TELCEL with • - 43.77% ROI • All the conversions for Mexico • Big potential We should cut the other operators and keep running only Telcel, looking for more opportunities to optimize. We’re not gonna optimize devices, since the traffic is coming only from Android. Getting Started with Mobidea Analysis: optimization Best-performing operatorSegment
  27. 27. Getting Started with Mobidea Analysis: what else should you analyze? Play with filters and optimize websites, placements, etc.
  28. 28. 1. Offers 2. Banners and landers 3. Websites, zones 4. Bids 5. Capping Getting Started with Mobidea 1. Test, test and test What to test?
  29. 29. Remember – this is not your life-saving boat. There is no secret way of making money. There is no guarantee you will succeed. Only you can make it happen, and you always need to have a plan B. Getting Started with Mobidea 2. Don’t spend all your savings Read an Academy Article: How to Make Money from Home Make sure you have a plan B
  30. 30. High payouts can sometimes mean… • A longer path the user has to take till conversion • The traffic cost is high • The competition is high Getting Started with Mobidea 3. Choose offers with low payouts Remember: less is more! Go for lower payouts, as you’ll get a better… • Traffic cost • CR • And you’ll get to gather relevant stats faster
  31. 31. European and North-American traffic is more expensive. In order to gather statistics faster and learn how to optimize, work with stable countries with: • A big amount of traffic • Small payouts • A high CR Getting Started with Mobidea 4. Work with “easy” GEOs There’s a place for all Read an Academy Article: All You Need to Know about Targeting
  32. 32. Getting Started with Mobidea 5. Be consistent Pause Analyze Optimize Run the campaign Let time pass Don’t change several parameters at the same time Control your actions. You need to know: 1. Which changes affect your campaign 2. Why is it that you’re doing better today than you were doing yesterday If something goes wrong, you will always know why it happened, so that you can always go back.
  33. 33. Ripping landers and creatives is normal. What makes it harmful is constantly copying exactly what other people are doing and expecting to get amazing results. Use spy tools to get some knowledge, but don’t use the exact same creatives, considering that hundreds of other people will probably be doing the same. Getting Started with Mobidea 6. Spy but don’t copy If you do what everyone else is doing, you’re doing it wrong Read an Academy Article: Best Spy Tools
  34. 34. • Don’t mix traffic of different GEOs • Don’t mix mobile and desktop traffic • Don’t mix carrier and Wi-Fi traffic • Create two campaigns for the same targeting but 2 different carriers due to competition specifics Getting Started with Mobidea 7. Split campaigns. Don’t mix traffic Make it clear Read an Academy Article: Wi-Fi and Carrier Traffic
  35. 35. Frequency capping allows you to limit how often an ad is shown to the same user in a set period of time. Creating a new campaign with a set capping = 1/24 (format depends on a traffic source). If you’re getting close to 100% ROI and you’re in the first position among your competitors, just increase your capping, as in 2/24. Show your ads more often, and get more money! Getting Started with Mobidea 8. Be ready to increase capping If you’re getting good profit margins Read an Academy Article: All you Need to Know About Capping
  36. 36. We’re your advisors, supporters, and tutors! Use this opportunity and learn as much as possible from your Account Manager and from the Support Squad! Mobidea’s Support Squad is available 7/7. Come chat with us! • Skype (support.mobidea) • Email (support@mobidea.com) • Live chat on your Mobidea account Getting Started with Mobidea 9. Chat with your AM We’re here for you!
  37. 37. 1. Mobidea Academy 2. Forums: STM, AffiliateFix, Black Hat World, WickedFire, Warrior Forum 3. Blogs: Neil Patel, Charles Ngo, Zac Johnson, etc. 4. More: Quora, Facebook Groups, Affiliate marketing events (workshops, masterminds, meetups, webinars, etc.) Getting Started with Mobidea 10. Don’t stop learning Use awesome knowledge sources
  38. 38. Getting Started with Mobidea Mobidea Academy Beginner’s Mistakes Series
  39. 39. Follow us on social media

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