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21 Mobile Commerce Statistics Every Consumer Brand Should Know

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Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013. Yet, many brands fail to realize the potential of mobile. Here are 21 recent stats on how mobile is changing the way people research and buy.

Published in: Marketing, Technology, Business

21 Mobile Commerce Statistics Every Consumer Brand Should Know

  1. 1. 21 Mobile Commerce Statistics Every Consumer Brand Should Know
  2. 2. Tablet and smartphone adoption
  3. 3. , _ JI.,...________ At the end of 2013, 74% of U.S. mobile phone users owned a smartphone and 55% owned a tablet
  4. 4. By 2015, 81% of all U.S. cell phone users will have smartphones Source: eMarketer
  5. 5. Tablet users spend 20% more than Smartphone users
  6. 6. Consumer behaviour and m-commerce trends
  7. 7. 2013 ••••••••••••~ In 2013, U.S. mobile commerce sales grew 63% to $34.2 billion Source: Internet Retailer $ mobstac.
  8. 8. FORECAST 61bn ·•25bn The number of m-commerce retail sales is expected to rise to $61 billion for tablets and $25 billion for smartphones and other mobile devices by 2016 Source: lnvesp $ mobstac"
  9. 9. 16D/o 13.30/o In the U.S.,16% of men and 13.3% of women are interested in using their phone to make purchases Source: Kantar Media
  10. 10. 40D/o Source: Business Insider Traffic from mobile accounted for 40% of total online shopping visits on Black Friday in 2013 $ mobstac,
  11. 11. 62% of smartphone users have bought physical goods through their mobile devices in the last six months Source: lnvesp 62D/o $ mobstac.
  12. 12. 25Dfo Mobile is estimated to account for 25% of all U.S. online sales by 2017 Source: eMarketer $ mobstac,
  13. 13. In-store shopping
  14. 14. 750/o OFF Source: Business Insider U.S. mobile coupon users will rise to 53.2 million in 2014 $ mobstac.
  15. 15. 41Dfo 750/o ,-- OFF __ 39Dfo 41% shoppers said they redeemed mobile coupons at a department store and 39% mentioned clothing stores Source: Business Insider
  16. 16. 57% of smartphone users visit the company's site or app while in-store Source: EConsultancy $ mobstac.
  17. 17. 44% of U.S. shoppers admit to showrooming Source: Vibes $ mobstac.
  18. 18. Apps or mobile websites
  19. 19. Source: Flurry The average consumer spends 127 minutes in mobile applications a day $ mobstac,
  20. 20. 78D/o 78% of smartphone users access a retail site through a mobile app Source: comScore $ mobstac.
  21. 21. 40% of mobile consumers turn to a competitors website after a bad mobile web experience Source: Google $ mobstac.
  22. 22. 18bn 2012 fJ aa ac 26bn 2013 In 2013, revenue attributable to mobile apps was $26 billion - up 70% from $18 billion in 2012 Source Gartner $ mobstac.
  23. 23. THE ULTIMATE MOBILE COMMERCE HANDBOOK Mobile design and development best practices fore-commerce businesses $ mobstac,
  24. 24. Social media and commerce
  25. 25. 51% of Facebook referrals for publishers come from mobile
  26. 26. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' 65% of shoppers use social media to find the perfect gift Source: Mashable $ mobstac.
  27. 27. 67Dfo 67% of shoppers purchased a gift they found on social media Source Mashable $ mobstac.
  28. 28. Facebook, Pinterest and Twitter are the top three social networks shoppers use to find a gift Source Mashable $ mobstac.
  29. 29. MobStac is the world's first mobile commerce platform for developers delivering exceptional mobile commerce apps on iOS, Android and Windows. We offer robust SDKs and backend services for developers specializing in app development fore-commerce businesses and consumer brands. Ask us how MobStac can help you www.mobstac.com developer.mobstac.com - Reach us on twitter: @mobstac Investors Presence ·•1•·•1•· ACCELCISCO ~ PARTNERS Bangalore, New York
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