Successfully reported this slideshow.

MobPartner Adtech London 2012

760 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

MobPartner Adtech London 2012

  1. 1. Ad:tech London 2012 © MobPartner 2012 – All rights reserved
  2. 2. What do you want to do?
  3. 3. What do you want to do? High Volumes of Loyal Users International Reach High Ranking in App Stores Tracking Installs and in-app Events Low CPI (Cost per Install) Increased Market Share User monetization and increased ARPU © MobPartner 2012 – All rights reserved 3
  4. 4. What do you do?
  5. 5. What do you do? Buy Mass Users Short Term Tactical Temporary results Increased Marketing Spend Competition result in even higher Acquisition Costs Advantage of large companies – large budgets Small developers left out of the game Very little ROI on user acquisition © MobPartner 2012 – All rights reserved 5
  6. 6. What should you do?
  7. 7. What should you do? Product Marketing user acquisition is a part of affiliate marketing which is part of the marketing strategy Press, advertising, cross promotion, flyers, outdoor, posters, social games platform, social media, youtube videos, etc, etc Short term tactics vs long term strategy Quality of the game, innovation Product, price, place, promotion -> PEOPLE! © MobPartner 2012 – All rights reserved 7
  8. 8. What should you do? Product User engagement is more valuable than large volumes of installs Make your game original and innovative = entertaining Price Pay for quality not quantity Place Understand what your users are doing when they are not playing games Understand the game portals and their algorithms (reviews, rating, etc) Cross promotion opportunities © MobPartner 2012 – All rights reserved 8
  9. 9. What should you do? Why Android? Combination of Searching and Browsing – more complex algorithm (75% of organic downloads – search) Google Play’s ranking algorithm rewards long-term user acquisition Long term advertising campaigns (as opposed to iOS pushes) Work with as many traffic sources as possible (better reach – large audience – low CPI) © MobPartner 2012 – All rights reserved 9
  10. 10. What should you do? Android Devices More sophisticated – better usability – interactivity Large untapped potential Advantages associated with growing sector © MobPartner 2012 – All rights reserved 10
  11. 11. What should you do? Why IOS? Very much based on rank (determined by the number of installs and how recent they are) If large volumes of installs are not sustained, the ranking will decrease Bigger competition – higher costs Healthy paid segment (quality content) © MobPartner 2012 – All rights reserved 11
  12. 12. What should you do? Finding the best mix between the 2 – Advertisers today cant afford not to be present on both Android and iOS Be present where your users are and adapt your products accordingly Listen to your partners – be open and flexible to test – build long lasting relationships Communicate, communicate, communicate © MobPartner 2012 – All rights reserved 12
  13. 13. What MobPartner can do for you?
  14. 14. What MobPartner can do for you?Affiliate experts Industry trends, publisher knowledge, industry recommendation, competitor knowledge International reach Campaign management / client service / account management Dedicated resources (AM, Tech, MKT) Tracking solution Publisher management – relationship based, mkt mechanism Better reach & easier management & lower risk Various publishers business models (sms, email, display, social media, web2mobile, PPC & MB – lower risk for the advertiser) One dedicated point of contact Several payout models – performance centric ( example of campaigns cpi, cpa, cpc + cpa, cpl) © MobPartner 2012 – All rights reserved 14
  15. 15. Worldwide Network: Potentialreach 100+ Million EMEA AMERICAS Over 50 Million APAC Over 60 Million Visitors / month Over 40 Million Visitors / month Visitors / month iPhone Web Mobile 15% 35% Android 50% © MobPartner 2012 – All rights reserved 15
  16. 16. Contact us! ParisSan FranciscoCristina Constadache – Commercial Director cristina@mobpartner.com © MobPartner 2012 – All rights reserved 16

×