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Keynote: Patrick Venetucci, Mark Renshaw, Dean DeBiase, Jason DeRusha

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Mobile Renaissance: People First in a Mobile - First World

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Keynote: Patrick Venetucci, Mark Renshaw, Dean DeBiase, Jason DeRusha

  1. 1. Mobile Renaissance: People First in a Mobile First World Jason DeRusha News Anchor, WCCO Dean DeBiase Chairman, AKTA and FUELED Patrick Venetucci Former President of Global Operations, Leo Burnett Mark Renshaw Chief Innovation Officer, Leo Burnett
  2. 2. Fill in the Blank … “_______ made information immeasurably easier to produce and disseminate; truths and lies traveled faster and further than ever before. In the long run, the invention radically altered the tone and even the content of political and social life, the mode and matter of education, the distribution of fashion, and man’s very way of perceiving the world.”
  3. 3. “PRINTING PRESS made information immeasurably easier to produce and disseminate; truths and lies traveled faster and further than ever before. In the long run, the invention radically altered the tone and even the content of political and social life, the mode and matter of education, the distribution of fashion, and man’s very way of perceiving the world.”
  4. 4. MOBILE RENAISSANCE
  5. 5. Companies Are Not Keeping Up With People’s Behavior
  6. 6. Companies Are Not Keeping Up With People’s Behavior
  7. 7. Companies Are Not Keeping Up With People’s Behavior Only One in Five Fortune 500 Companies are Mobile-Optimized
  8. 8. Mobile First © Copyright 2013 MobileAngelo Group LLC
  9. 9. Phones Phablets Tablets Touch Voice Gesture Mind Control Interface Relevant Emotional Stories Forms Peopl e First Wearable Drivable Flyable Value Exchange Information Money Time Social Experienc e © Copyright 2013 MobileAngelo Group LLC
  10. 10. Phones Phablets Tablets Touch Voice Gesture Mind Control Interface Relevant Emotional Stories Forms Peopl e First Wearable Drivable Flyable Value Exchange Information Money Time Social Experienc e © Copyright 2013 MobileAngelo Group LLC
  11. 11. Phones Phablets Tablets Touch Voice Gesture Mind Control Interface Relevant Emotional Stories Forms Peopl e First Wearable Drivable Flyable Value Exchange Information Money Time Social Experienc e © Copyright 2013 MobileAngelo Group LLC
  12. 12. Rethinking Product Development A Hybrid Workflow: Waterfall Experience Design + Agile Development Rapid Iteration Project Strategy Research Analysis Experience Architecture Visual Design Technical Requirements Product Development
  13. 13. Landing View - Airlines App VS
  14. 14. Book a Flight View - Airlines App VS
  15. 15. Landing View - Dating Apps VS
  16. 16. Landing View - Recommendation Apps VS
  17. 17. Mobile First © Copyright 2013 MobileAngelo Group LLC

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