CAGR of 48% from 2011 – 2016Sales & field service are largest role-based segmentsIndustries covered: Hospitality, Energy, Legal, Tech, Financial Services, Industrial, Retail, Govt, Healthcare
Commercial teams are deploying mobile devices (90%)The iPad is dominating (88%)Usage in the field is critical (100%)
Many sales ops groups are playing catch-upLaptops do NOT appear to be going away in near term…only 12% of companies doing away with laptops completely.
Some companies deploy either more centralized or decentralized versions of this. Outside of regulated industries, you may often see more centralized approaches where a company will create a mobile strategy focusing on one main software tool that handles everything from sales presentations and customer facing tools to order fulfillment, inventory status, and payment processing. We have a client like this in the manufacturing business. They want everything in one container, so the sales person has everything that they need under one umbrella. An approach like this is easier in a non-regulated sales industry, and is the result of a comprehensive mobile strategy looking at the specific use cases of their sales force. Other clients may add a few additional task specific apps like expense reporting and expense management applications to help automate some of those processes as well. Regardless, what we have seen over the past two years is a move towards an intentional mobile strategy that focuses on optimizing the use of the tablet as both a sales and performance tool, and as a result, using the software and content tools that mix the best of the browser and native capabilities, while tapping into legacy systems to build an enterprise ready sales toolset without comprising the utility and packaging that the tablet form factor affords the end user.
Marketing: iPad Sales Enablement
“The tablet has emerged as the perfect solution to give employees access to the computing tools necessary to succeed in today’s hyper-competitive business environment.” Infinite Research Worldwide Enterprise Tablet Market Forecast Report, January 2012
• Significant budget increases are being allocated over the next 12 months for enterprise mobile platform and content development* Survey of 61 marketingorganizations Sept. 2012 by DigitalHealth Coalition