Evolution of the Mobile Fan Base
Erin Swartz & Jeff Anderson, Minnesota Vikings
Facebook
Criteria For Posting
• Compels our
users to engage
or consume
• Harnesses the
emotion of the
brand
• Sponsors
sea...
Twitter / Vine
Criteria For Posting
• News: Timely
And Relevant
• Content: Inspire
Our Audience To
Engage?
• Response: On
...
Instagram
Criteria For Posting
• Up To Our
Quality
Standards
• Fits Within Our
Brand
Guidelines And
Messaging
• Inspires F...
Other Platforms
28 for 28
Ticket Giveaways
Uniform Insider
Final Season
Players on Twitter
New Vikings Stadium
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Highlighted Successes: Jeff Anderson & Ern Swartz MN Vikings Football LLC

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MobCon - The Evolution of a Mobile Fan Base

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  • Digital Magazine, browsing through and focusing on well designed and curated imagesCreate content that compels our audience to take action (click to website/engage)Largest social audience
  • Break news, keep users constantly connected to our brand2 way communication opportunity.
  • Fastest Growing social networkHigh quality, beautiful photos, no ads/poters
  • -Google+- Posting same content as Facebook. Keeping eye on the growth, engagement still remains very low-Pinterest- Merchandise, great way to engage secondary marketReddit, Tumblr,
  • Reached people on Facebook 6,733,680 times. This is the number of times people have seen posts, pictures and videos relating to the campaign  Promoted engagement on Facebook 552,280 times. This is the number of times people have clicked on a post, picture or video relating to the campaign  Talked about on Facebook 331,538 times. This refers to the number of people who have created a story from your page post. Stories are created when someone likes, comments on, or shares your post
  • Unique, engaging way to give away ticketsAllowsfans an opportunity to interact directly with players and staff
  • Over the course of the entire four-week campaign, the Vikings gained 2,478 Facebook likes, 12,523 new Twitter followers and 7,918 new Instagram followers. Between all the platforms, the combined possible reach from all the tweets, re-tweets, likes, hastags etc. was over 8,000,000 people!With over 100,000 unique visitors to VikingsUiformInsider.com, the Vikings database to pursue potential ticket sales opportunities grew dramatically.
  • Voting promotion with the goal to drive participation and traffic back to vikings.com
  • ConnectivityApps that include Maps, Line Times, Concessions Ordering, etc…Contests for check ins, game playing, etc…Social spaces within building
  • Highlighted Successes: Jeff Anderson & Ern Swartz MN Vikings Football LLC

    1. 1. Evolution of the Mobile Fan Base Erin Swartz & Jeff Anderson, Minnesota Vikings
    2. 2. Facebook Criteria For Posting • Compels our users to engage or consume • Harnesses the emotion of the brand • Sponsors seamlessly integrated • Meaningful and appropriate for fans
    3. 3. Twitter / Vine Criteria For Posting • News: Timely And Relevant • Content: Inspire Our Audience To Engage? • Response: On Brand And Helpful?
    4. 4. Instagram Criteria For Posting • Up To Our Quality Standards • Fits Within Our Brand Guidelines And Messaging • Inspires Fan Engagement
    5. 5. Other Platforms
    6. 6. 28 for 28
    7. 7. Ticket Giveaways
    8. 8. Uniform Insider
    9. 9. Final Season
    10. 10. Players on Twitter
    11. 11. New Vikings Stadium

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