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MoPub Video Ads Case Study - featuring Appreciate and Shapely

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Shapely drives 400% increase in app installs and 3,000% more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub.

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MoPub Video Ads Case Study - featuring Appreciate and Shapely

  1. 1. • Mobile DSP headquartered in Israel • Supports all major mobile in-app ad formats About Appreciate Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub (Increases in app installs and purchase events measured against other marketing channels over similar time period) The Shapely team was using various acquisition channels prior to working with Appreciate, but was challenged in terms of their ability to acquire quality users. Shapely wanted to acquire users at scale who had high lifetime value, as measured by Shapely as engagement with the app and in-app purchases. Goals Shapely partnered with demand-side platform Appreciate to run this campaign. Appreciate knew they could reach their client’s target audience on mobile apps, but they wanted to also ensure that people grasped the unique concept of the app before downloading and using the app. In order to achieve this, Appreciate used video ads on MoPub to bring the brand and product to life with rich, immersive experiences. Strategy • Shapely wanted to acquire quality users at scale who had high lifetime value, as measured by engagement and in-app purchases. Goals (c) MoPub, Inc. 2016. TWITTER, MOPUB, the Bird logo are trademarks of Twitter, Inc. or its affiliates. All other trademarks and logos are the property of their respective owners. This data is provided for information purposes only and while efforts are made to ensure accuracy, errors may arise. 1.3 M 10,000+ 3,000% Unique devices App installs More purchase events than previously existing channels “If users don’t grasp the concept of the app from the ad, there could be a misalignment between what consumers expect prior to downloading the app and what they realize after launching the app. Video ads on MoPub bring the experience to life so that people can visualize the experience in the app ahead of time — which leads to more usage and engagement long term.” - Inbar Chap, Chief Business Officer at Appreciate Even though video ads typically have higher prices than other ads, they can actually lower the cost of acquiring a high lifetime-value users who make in-app purchases, because people who download after watching a video ad have a better understanding of the true app experience when they launch the app. Case Study | May 2016 • Headquartered in Israel • Mobile app with a mission to redefine the shopping experience • Offers an innovative approach for searching and finding the right outfit by allowing the user to search 3rd party products based on the app’s unique search tools About Shapely • Reached people on more than 1.3 million unique devices with 2 million impressions • Garnered 4.88% click-through rate • Delivered more than 10,000 app installs • Generated 1,200% more searches than other existing advertising channels • Drove 3,000% more purchase events than other existing advertising channels Results
  2. 2. Case Study | May 2016(c) MoPub, Inc. 2016. TWITTER, MOPUB, the Bird logo are trademarks of Twitter, Inc. or its affiliates. All other trademarks and logos are the property of their respective owners. This data is provided for information purposes only and while efforts are made to ensure accuracy, errors may arise. Additionally, Shapely wanted to make sure to reach the right people with their ads. Appreciate helped them automate targeting by leveraging Shapely’s post-install data to bid on inventory with the highest potential conversion value. Because “search” and “buy” events indicate high value for users in Shapely’s app, Appreciate leveraged those metrics to find devices with the highest potential lifetime value. With this strategy, Shapely was able to help reach the ideal audience for their app. By partnering with Appreciate to run a video ad campaign on MoPub Marketplace, Shapely was able to reach their target audience with a rich, immersive experience that brought their unique app experience to life. The campaign helped Shapely grow their user base with people who present high lifetime value. In particular, it focused on finding people who were most likely to search for items and make purchases in the app — as these actions are indicative of high value. Additionally, the campaign used video ads to help bring the search and purchase experiences to life. Key Results Reached people on more than 1.3 million unique devices with over 2 million impressions Appreciate’s video ad campaign on MoPub achieved the following results in two months: Note: Searches and purchase events are key indicators of lifetime value for users of Shapely. MoPub, a Twitter company, is the trusted, mobile-first monetization platform that powers a high-growth revenue strategy for mobile app publishers. MoPub’s platform ensures publishers earn more revenue by combining powerful ad serving, flexible network mediation controls, rich ad formats, and access to the one of the largest sources of advertiser demand, MoPub Marketplace. MoPub Marketplace provides mobile publishers with unparalleled programmatic revenue and highly relevant ads by enabling buyers such as demand side platforms to reach a high quality audience on mobile apps through a powerful interface, strict supply quality measures, and a transparent bidding experience. MoPub’s world- class service and years of proven expertise benefit both publishers and DSPs with insights to grow their businesses and adapt to their changing needs. © 2016 MoPub Inc. 1355 Market St., San Francisco, CA, 94103 4.88% click-through rate Delivered more than 10,000 app installs 1,200%+ more searches than other existing advertising channels 3,000%+ more purchase events than other existing advertising channels BuyBuy Buy

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