Mobile Monetization Strategies in Microsoft

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Presentation by Norbert Aquende, Microsoft MVP for Windows Phone. Given at MoMo Manila 2011.10.24

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  • This is what Metro looks like today*Industrial designers society of America
  • Mobile Monetization Strategies in Microsoft

    1. 1. MobileMonetizationStrategiesNorbert AquendeMicrosoft MVP for Windows Phone@norbs888
    2. 2. Mobile Monetization StrategiesMobile app trendsCommon business modelsThe Windows Phone advantage #WP7 #MoMoManila @norbs888
    3. 3. Mobile trends3 #WP7 #MoMoManila @norbs888
    4. 4. Mobile phone applications in Asia-Pacific togrow 189% this yearApp revenues from paid-for mobile phone apps will hit US$ 871 million in 2011Demand for mobile applications is set to continue4 #WP7 #MoMoManila @norbs888
    5. 5. Asia-Pacific to become the largestsmartphone market by 2012APAC will overtake Europe, the Middle East and Africa (EMEA) in 20125 #WP7 #MoMoManila @norbs888
    6. 6. IDC Forecast nearly 183 billion annualmobile app downloads by 2015 Growth driven by in-app purchasing and freemium apps Social networking and location in apps deeply engages more users #WP7 #MoMoManila @norbs888
    7. 7. Common business models7 #WP7 #MoMoManila @norbs888
    8. 8. What is monetization?Monetization = making moneyIs your mobile app just an app or is it a business?Can I monetize my mobile app? Is there an opportunity?Just an app businesscountdown checkers notes Foursquare Seesmic Kindle #WP7 #MoMoManila @norbs888
    9. 9. What is a business model?A business model is how you create value for your product and (potentially) generaterevenueExamples of different types of business models in the economy today: Direct response model Premium model Subscription model Franchise model9 #WP7 #MoMoManila @norbs888
    10. 10. Common mobile app business models Pay per download In-app advertising In-app purchasing Freemium Subscription service10 #WP7 #MoMoManila @norbs888
    11. 11. Pay per download
    12. 12. 12 In-app advertising
    13. 13. In-app purchasing
    14. 14. freemium
    15. 15. Service
    16. 16. Timing of monetization17 #WP7 #MoMoManila @norbs888
    17. 17. Choosing the right strategyPick the best monetization strategy for your appBe open to explore disruptive, non-traditional modelsDon’t be afraid of failureEnsure your user base is large enough before introducing monetization18 #WP7 #MoMoManila @norbs888
    18. 18. The Windows Phone advantage19 #WP7 #MoMoManila @norbs888
    19. 19. Discovery and consumption of appsWindows Phone MarketplaceStart Screen & Live TilesApplication ListBing & App Connect #WP7 #MoMoManila @norbs888
    20. 20. Discovery and consumption of appsWindows Phone MarketplaceStart Screen & Live TilesApplication ListBing & App Connect #WP7 #MoMoManila @norbs888
    21. 21. Discovery and consumption of appsWindows Phone MarketplaceStart Screen & Live TilesApplication ListBing & App Connect #WP7 #MoMoManila @norbs888
    22. 22. Discovery and consumption of appsWindows Phone MarketplaceStart Screen & Live TilesApplication ListBing & App Connect #WP7 #MoMoManila @norbs888
    23. 23. Metro 2011 Peoples Choice Design Award & Best in Show
    24. 24. METRO IS OUR DESIGN ETROLANGUAGE. WE CALL IT METROBECAUSE IT’S MODERN ANDCLEAN. IT’S FAST AND INMOTION. IT’S ABOUT CONTENTAND TYPOGRAPHY. AND IT’SENTIRELY AUTHENTIC.
    25. 25. Designer & Developer toolsTake advantage of our panoramic layoutPhotoshop templates for conceptualizationFree design & development tools #WP7 #MoMoManila @norbs888
    26. 26. Publishing to the Windows PhoneMarketplace through App PortApp Porthttp://app-exchange.com27 #WP7 #MoMoManila @norbs888
    27. 27. Download our developer tools http://create.windowsphone.com Find out more online http://facebook.com/mywindowsphone Get yourself a Windows Phone HTC | LG Mobile | Smart Wireless Centres Questions? Twitter: mention @norbs888 hashtag #wp728 #WP7 #MoMoManila @norbs888
    28. 28. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2011 Microsoft Corporation.29 All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

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