2. Mo Kanjilal
Co-Creator
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

3. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
The power of difference....
If we are intent upon answering our most
serious questions, from climate change to
poverty, and curing diseases to designing new
products, we need to work with people who
think differently, not just accurately
Rebel Ideas by Matthew Syed

4. And....
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
“It is not our differences that
divide us. It is our inability to
recognise, accept, and
celebrate those differences.”
Audre Lorde, Writer and Activist

5. And we are all so different
in so many ways
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

6. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
>50% identify as female
49% as male
1 in every 250 identify as non-binary

7. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
86.0% of the population are white
*2011 data

8. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
By 2031 minority ethnic groups will be
15% of population
- up from 12% in 2011

9. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
22% are registered with disabilities
*2020 data

10. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
There are many more with hidden
disabilities

11. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
and there all the other ways in which we
are different....

12. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

13. all of these things and more affect how we
see the world and live....differently
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

14. so why are we conditioned to value
'sameness'?
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

15. with the same
types of people in
positions of
power?
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

16. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
90% of FTSE 100 CEO roles
80% of VC funding
15% of higher salaries
Go to the same demographic

17. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
Fewer than 40% of roles in
the digital sector
are held by women

18. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
88% of employees in the
digital sector
are from white ethnicity

19. and the world is designed around
certain types of people
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
who dominate everything

20. those most likely to succeed are from
dominant groups
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

21. All-male teams make
38% of the decisions
in a typical large
company
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

22. 5% of Global 500 CEOs
are female
0 women of colour
FTSE 100 CEOs
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

23. Media coverage of
women who are leaders
focuses mostly on shoes
Media messages promote
gendered roles
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

24. Out of 30,000 Hollywood film characters.....
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

25. And in advertising and
messages around us.....
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

26. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
Men are 1.3x more likely than
women to be shown working
and 1.6x more likely to be
shown in the office
(Facebook Advertising)

27. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
Ethnic minorities are 2x less
likely than white characters
to be shown as a member of
a family
(Facebook Advertising)

28. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
90% of ads do not include
people of lower
socioeconomic
backgrounds.
(Heat Test Report)

29. Which impacts how people are
treated in workplaces
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

30. For example
Women are spoken over
50% of the time
Women negotiating are
viewed negatively
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

31. and we are often unaware of our
biases in this
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

32. You’re faced with
11 million
pieces of information
at any given moment
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

33. Your brain can process
40
out of that 11 million
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

34. 95%
of people are affected by
unconscious bias
when making decisions about other
people
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

35. Biases are shortcuts your brain uses
to make quick decisions.
These rely on stereotypes, assumptions,
pattern recognition....and similarity
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

36. when the real power is in being
different
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

37. It starts when
we are young
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

38. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
And has developed
as working and
companies have
grown

39. Difference
means...adapting,
code-switching,
disadvantage,
microaggressions
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

40. And barriers to achievement and
opportunity
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

41. Some people do thrive
in being different
already, but for most
it's a challenge
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

42. now think about working life
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

43. how can we start
treating people as
individuals and
valuing difference?
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

44. there are challenges, we will not
always agree with each other
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

45. 19%
higher innovation
output
but the benefits are clear
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
87%
better and faster
decisions
50%
less likely
to leave

46. and.....
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
13%
happy people
are
more productive
37%
happy sales
people
sell more!

47. we need to be brave about the
challenges
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

48. tackle the
difficult issues
and fight the
injustices
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

49. Which will create impact on
workplaces and working lives
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

50. People in places where allyship is
encouraged are
twice as likely
to feel like they belong
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

51. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
More than
80% of white employees
see themselves as allies
to people of colour at work

52. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
But only
45% of women of colour
agree that they have strong allies
in the workplace

53. Do the work to be an
active ally
Encourage people to
share differences
and feel they can belong
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

54. Look at all
communications, get
feedback and
understand how to make
communications inclusive
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

55. Look at how you
work and think about
how to work with
people who are
different to you
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

56. with different
perspectives we can
create products,
solutions and
services
to solve the world's
problems
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

57. And solving those problems for
those who are different...helps
everyone!
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

58. there is true power in being
different
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

59. 1. We're all different, but some
differences can disadvantage us
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
Things to think about

60. 2. Differences are superpowers, if
we work on inclusion
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
Things to think about

61. 3. Inclusive ways of working and
communicating help everyone
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
Things to think about

62. “If you're always trying
to be normal, you will
never know how
amazing you can be.”
– Maya Angelou
#BrightonSEO | @Mo_Kanjilal | @WatchThisSpce

63. #BrightonSEO | @Mo_Kanjilal | @WatchThisSpce
To find out how we can
help you
watchthisspace.uk
@watchthisspce