Most folks just started using voice search and voice commands in the last 6 months! This stat is from just three months ago – so logically speaking, there are now A LOT more people using the personal assistant on their smartphone. Friends, this topic is extremely timely.
Make it a priority to keep your local listing, your business listing, your crowd-sourced sites like Yelp and TripAdvisor updated and active. These sites have so much power when the search doesn’t leave the SERP. Is your address correct? What about your hours and your phone number? Are there customer reviews you need to manage?
and smart watches…
Do you know who the first advertiser on Xbox was? Dominos Pizza. It was so popular, we shut down their website for 2 hrs.
Let’s think about that in action. Your phone can capture and communicate signals about your location, your manner of travel – whether you’re on foot or in a car – time of day, most recent queries, usual route home from work, what the weather is… You name it.
Speaking of monetization, there will be a rush to monetize. Between the tech giants like Google, MSFT, Facebook- at some point there will be a rush to monetize. Already we can see articles that share that Google is working on conversational shopping in the SERPs.
Invite the audience to tweet reviews of your session or come talk to you and use their voice.
The Voice Search Revolution: How to Get Prepared - 2016 MnSearch Summit
Purna Virji | @PurnaVirji
All of the job titles
SENIOR PPC TRAINING MANAGER
6 months to
a year ago
last 6 months
1 to 2
2 to 3
More than 3
Voice search is only going to grow
MindMeld Survey, December 2015
Text queries vs. voice queries to Cortana
Text input Voice input
Microsoft internal data November 2015
When are we using it?
Google Mobile Voice Survey, October 2014
“Voice search is growing
faster than typed search.”
- Behshad Behzadi, Google
1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+
Text searches more
longer through the tail
Microsoft internal data April 2015
Search queries from speech are longer – a little
@PurnaVirji Search Engine Watch, Jason Tabeling, “How Will Voice
Search Impact A Search Marketer’s World?” December 2014
Growth in Questions Phrases Year over Year
Who What When Where Why How Total
Text input keywords
2-3 words in length
Voice input keywords
3-4 words in length
Bahamas air fare
Bahamas vacation packages
Cost for air fare to Bahamas
Bahamas vacation info
Best Bahamas vacation package
Cheapest Bahamas travel
Bahamas travel guide
What pizza place is open 24 hours?
How to order pizza online?
Where can I buy taco pizza?
Who sells gluten free pizza?
What is brooklyn style pizza?
What is the best pizza place?
Where is the nearest pizza place?
I need a blue
women’s sun hat
made of canvas,
Here’s what I found
on the web for “a
women’s sun hat
made of canvas,
white size large.”
Question phrases =
degree of intent
Ready to act
Top Question Phrases for Large Junk Removal Brand
How to get rid of old furniture
Who picks up old refrigerators
Where to dispose of tv sets
What to do with an old mattress
When is trash pick up in my area
Who buys used furniture in rock hill;sc
What is the cost for air fare to Bahamas?
How much does it cost to fly to the Bahamas?
Where can I find Bahamas vacation info?
How do I get to the Bahamas?
What’s the best Bahamas vacation package?
When is the best time to travel to the Bahamas?