Learn about SEO and SEM on best practices for driving and optimizing organic and paid search traffic. See how both channels complement each other in driving post click revenue efficiently, the nuances of an ecommerce strategy, and what a typical engagement can look like from start to finish.
It doesn't matter if you're new to the world of ecommerce, or are a veteran in the field, you'll walk away with a deep understanding of strategies and tactics to drive results.
Topics covered include:
Ecommerce digital marketing basics
Metrics and measurement for organic and paid channels
Technical and content strategy
Display retargeting strategy
Testing and optimization
Leveraging CRM data for improved segmentation
The importance of education and integration with operating units
Chris Birkholm, Sr Manager, SEO, Digital River
Chris Birkholm has been involved with online marketing for over 10 years. Currently managing all SEO Programs at Digital River, he has also worked with Paid Search, Conversion Optimization, Personlization, and Social.
In his current position he focuses primarily on growing ecommerce business for his SEO clients with special attention on site migrations, expansions, consolidations and re-designs. His passion for Organic Search and anything else related to online marketing is what drives him to stay at the forefront of new marketing technologies and approaches.
Mahmood Khan, Associate Director of Digital Media and Paid Search, Periscope
Mahmood has been in Media for 15 years and started his career in traditional media (TV, radio, outdoor) with an emphasis on direct response. He has worked on the agency side on national and global clients across verticals such as CPG, Insurance, Finance, Healthcare, Software and Electronics. His passion is direct response media, measurement, optimization and driving client growth.