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@imthegirl | #MNSearch
Casse Langford, Sr. Media Planner @space150
!
MNSearch – SEARCH SNIPPETS #15: LINK BUILDING IN 2014...
@imthegirl | #MNSearch
4 Key Ways Social Signals Inform Search
@imthegirl | #MNSearch
1. Authority:
If your audience isn’t talking
about you, you’re doing it
wrong.
source: http://favst...
@imthegirl | #MNSearch
2. Timeliness (Freshness):
If you’re not talking at all,
you’re doing it worse.
source: http://webk...
@imthegirl | #MNSearch
3. Relevance:
Be genuine and meaningful. Don’t
just talk for the sake of talking
about yourself.
An...
@imthegirl | #MNSearch
4. Authenticity:
Last, don’t forget to tell Google
exactly who you are..
“…information tied to
veri...
@imthegirl | #MNSearch
Building Links Through Social is About
Not Trying to Build Links At All
@imthegirl | #MNSearch
It’s about listening and participating.
@imthegirl | #MNSearch
It’s about well-shared, thoughtful content.
@imthegirl | #MNSearch
It’s about being genuinely relatable on the
most personal level.
@imthegirl | #MNSearch
TL;DR
@imthegirl | #MNSearch
Social signals let search engines know what’s relevant right now.
@imthegirl | #MNSearch
Social signals indicate authority when you’re talking to the right people.
!
(and when the right pe...
@imthegirl | #MNSearch
Positive social activity leads to positive links leads to positive results
in search.
@imthegirl | #MNSearch
So, how do you do it?
!
Build your brand a solid online foundation, and leverage social
media to co...
@imthegirl | #MNSearch
You can buy ads, you can’t buy authority.
You have to earn it.
more: http://bit.ly/1AyuviW
Thank You
Casse Langford, Sr. Media Planner @space150
@imthegirl
casse.langford@space150.com
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Right Conversation, Right Time: How Social Signals, Relevance And Timeliness Factor Into Your Online Success - Casse Langford

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At the MnSearch Snippet #15 event held at Spyder Trap in Minneapolis, MN on July 30th, 2014, Katy Katz presented her slidedeck "Right Conversation, Right Time: How social signals, relevance and timeliness
factor into your online success".

Published in: Education
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Right Conversation, Right Time: How Social Signals, Relevance And Timeliness Factor Into Your Online Success - Casse Langford

  1. 1. @imthegirl | #MNSearch Casse Langford, Sr. Media Planner @space150 ! MNSearch – SEARCH SNIPPETS #15: LINK BUILDING IN 2014 Right Conversation, Right Time How social signals, relevance and timeliness factor into your online success
  2. 2. @imthegirl | #MNSearch 4 Key Ways Social Signals Inform Search
  3. 3. @imthegirl | #MNSearch 1. Authority: If your audience isn’t talking about you, you’re doing it wrong. source: http://favstar.fm/users/CIA
  4. 4. @imthegirl | #MNSearch 2. Timeliness (Freshness): If you’re not talking at all, you’re doing it worse. source: http://webkite.com/2012/content-freshness/
  5. 5. @imthegirl | #MNSearch 3. Relevance: Be genuine and meaningful. Don’t just talk for the sake of talking about yourself. And please don’t ever do this.
  6. 6. @imthegirl | #MNSearch 4. Authenticity: Last, don’t forget to tell Google exactly who you are.. “…information tied to verified online profiles will be ranked higher than content without such verification..” source: http://sewat.ch/2241704
  7. 7. @imthegirl | #MNSearch Building Links Through Social is About Not Trying to Build Links At All
  8. 8. @imthegirl | #MNSearch It’s about listening and participating.
  9. 9. @imthegirl | #MNSearch It’s about well-shared, thoughtful content.
  10. 10. @imthegirl | #MNSearch It’s about being genuinely relatable on the most personal level.
  11. 11. @imthegirl | #MNSearch TL;DR
  12. 12. @imthegirl | #MNSearch Social signals let search engines know what’s relevant right now.
  13. 13. @imthegirl | #MNSearch Social signals indicate authority when you’re talking to the right people. ! (and when the right people are talking about you)
  14. 14. @imthegirl | #MNSearch Positive social activity leads to positive links leads to positive results in search.
  15. 15. @imthegirl | #MNSearch So, how do you do it? ! Build your brand a solid online foundation, and leverage social media to connect with your audience in every timely, smart, awesomely relevant way possible.
  16. 16. @imthegirl | #MNSearch You can buy ads, you can’t buy authority. You have to earn it. more: http://bit.ly/1AyuviW
  17. 17. Thank You Casse Langford, Sr. Media Planner @space150 @imthegirl casse.langford@space150.com

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