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Would you like to be
my friend?
Patron responsiveness to
academic library
Facebook posts
Suzanne Parfitt
Master of Informa...
A primary benefit of Facebook is to
facilitate interaction with students.
Brian Mathews,
2006
https://flic.kr/p/jFEN1u
“Going where patrons are”
Farkas, 2007
“Be where the conversation is”
Lankes, Silverstein, Nicholson & Marshall, 2007
Knowledge is
created
through
conversation
h...
Chen et al. (2011)
33.32% posts – announcements of events or updates
56.75%
23.43% posts – promotion of library services a...
Digital Engagement
Framework
(Visser & Richardson, 2013)
Reach Interest Involve Activate
Followers ‘Likes’ Comments Share ...
• Library-patron conversations to
facilitate knowledge generation
• Universities are increasingly focusing on
student enga...
What are the relationships
between attributes of
academic library Facebook
posts and patron
responsiveness?
https://flic.k...
Plan
March 2016 Ethics approval then the study
begins
October 2016 The research and the report
will be complete
March 2015...
My study
Case study method
Australia and United Kingdom
My Study
Purposive sample
• Pages with lots of responses
(Activate...
My study
Case study method
My Study
Data collection:
• Content analysis
 Coding
 use Philips’ (2011)
themes as a basis
•...
My study
Case study method
My Study
• Questionnaire
 open & closed
questions
Possible issue – will
academic libraries be
...
References
Chen, D. Y.-T., Maxwell, W., Chu, S. K.-W., Li, W. Z. S., & Tang, L. L. C. (2011). Interaction between librarie...
Any questions?
suzanneparfitt@me.com
@sueparfitt
http://searchingshelves.weebly.com
Suzanne Parfitt
Master of Information ...
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Would you like to be my friend: Patron responsiveness to academic library Facebook posts

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By Suzanne Parfitt (Charles Sturt University, New South Wales, Australia) at MMIT 2015

Published in: Technology
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Would you like to be my friend: Patron responsiveness to academic library Facebook posts

  1. 1. Would you like to be my friend? Patron responsiveness to academic library Facebook posts Suzanne Parfitt Master of Information Studies (Applied Research) Charles Sturt University, Australia https://flic.kr/p/2vbjsP
  2. 2. A primary benefit of Facebook is to facilitate interaction with students. Brian Mathews, 2006 https://flic.kr/p/jFEN1u
  3. 3. “Going where patrons are” Farkas, 2007
  4. 4. “Be where the conversation is” Lankes, Silverstein, Nicholson & Marshall, 2007 Knowledge is created through conversation https://pixabay.com/static/uploads/photo/201 5/05/12/09/13/social-media-763731_640.jpg
  5. 5. Chen et al. (2011) 33.32% posts – announcements of events or updates 56.75% 23.43% posts – promotion of library services and resources 7.87% posts – for discussion 13.29% 5.42% posts – for enquiry How are academic libraries using Facebook?
  6. 6. Digital Engagement Framework (Visser & Richardson, 2013) Reach Interest Involve Activate Followers ‘Likes’ Comments Share posts Write posts
  7. 7. • Library-patron conversations to facilitate knowledge generation • Universities are increasingly focusing on student engagement (Jisc, 2014) • A changing world means academic libraries must find new ways to interact with students
  8. 8. What are the relationships between attributes of academic library Facebook posts and patron responsiveness? https://flic.kr/p/9EhzwC Research Question
  9. 9. Plan March 2016 Ethics approval then the study begins October 2016 The research and the report will be complete March 2015 Began literature review June 2015 Began working on the research proposal
  10. 10. My study Case study method Australia and United Kingdom My Study Purposive sample • Pages with lots of responses (Activated) • Pages with very few responses (Reached)
  11. 11. My study Case study method My Study Data collection: • Content analysis  Coding  use Philips’ (2011) themes as a basis • Questionnaire  open & closed questions
  12. 12. My study Case study method My Study • Questionnaire  open & closed questions Possible issue – will academic libraries be willing to post a link to my questionnaire?
  13. 13. References Chen, D. Y.-T., Maxwell, W., Chu, S. K.-W., Li, W. Z. S., & Tang, L. L. C. (2011). Interaction between libraries and library users on Facebook. Presented at the The 2011 Research Symposium of the Center for Information Technology in Education (CITERS 2011), The University of Hong Kong., Hong Kong. Retrieved from http://hdl.handle.net/10722/161205 Farkas, M. (2007). Going where patrons are: Outreach in MySpace and Facebook. American Libraries, 38(4), 27. Retrieved from https://bocescareer.wikispaces.com/file/view/Farkas_goingwhere.pdf Jisc. (2014). Listen, understand, act: Social media for engagement. Jisc Inform, (39), 6. Retrieved from http://www.jisc.ac.uk/inform/inform39/ListenUnderstandAct.html#.VQ0TlTSUehB Lankes, D. R., Silverstein, J., Nicholson, S., & Marshall, T. (2007). Participatory networks: The library as conversation. Information Research. Retrieved from http://quartz.syr.edu/rdlankes/Publications/Journals/COLISFinal-v7.pdf Mathews, B. S. (2006). Do you Facebook?: Networking with students online. C&RL News, 306–307. Retrieved from http://crln.acrl.org/content/67/5/306.full.pdf Phillips, N. K. (2011). Academic library use of Facebook: Building relationships with students. The Journal of Academic Librarianship, 37(6), 512–522. http://doi.org/10.1016/j.acalib.2011.07.008 Visser, J., & Richardson, J. (2013). Digital engagement in culture, heritage and the arts. Retrieved from http://digitalengagementframework.com
  14. 14. Any questions? suzanneparfitt@me.com @sueparfitt http://searchingshelves.weebly.com Suzanne Parfitt Master of Information Studies (Applied Research) Charles Sturt University, Australia https://flic.kr/p/2vbjsP

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