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Mobile Chalkboard Presentation 8841


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Presentation of Mobile Chalkboard

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Mobile Chalkboard Presentation 8841

  1. 1. Mobile Chalkboard:<br />The New Face of Learning Management Systems<br />
  2. 2. Definition of Mobile Learning<br /> Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction <br />Graphics<br />
  3. 3. Focus of Mobile Learning:Smartphone<br />
  4. 4. Worldwide Smartphone Share:Q2-2008 – Q2-2009<br />
  5. 5. Summary of Smartphone Stats<br />Smartphone worldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009<br />Smartphone sales total 139.3 million units: up about 14% from 2007 <br />Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014<br />Source: Mobile Web and AdMob Mobile Metrics (11/09)<br />
  6. 6. Introductions:Chalk Media Group<br />Chalk Media Group, Subsidiary of Research in Motion, established 1997<br /> Mobile Communications Software Company: Smartphone Platform<br />Specialization: Enterprise Technology Platforms & Video Production<br />Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers<br />
  7. 7. Need for Innovation <br />Chalk Media recognizes (2006) industry need for mobile communications that offered:<br />Security<br />Trackability<br />Rich Multimedia Pushcart <br />Effective Inner-Connectivity within Organization <br /> Real-Time Adaptability <br />
  8. 8. Research: Mobile Deployment Content<br />Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging<br />Chalk mobile “off the shelf” library separately service Blackberry Smart Phones<br />Lead project developers:<br /> Steven Wachli<br />Jody Glidden<br />Michael LaBlanc<br />
  9. 9. Development of Mobile Chalkboard<br />Target Audience:<br />Large/Medium Enterprises which deploying Blackberry devices to its workforce<br />Target Market:<br />Fortune /Global 500 Companies<br />In diverse industries :<br />Telecommunications<br />Professional Services<br />Media <br />Government<br />Financial Services<br />
  10. 10. Commercialization of Mobile Chalkboard<br />Business Model/Strategy<br />(Recurring Business Model: Active Sales Cycle)<br /> Increase software license by less than 1% of Blackberry users for profitability<br />Anticipate greater demand for license subscriptions<br />Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market <br />Marketing Strategy allows minimal downturn through diffusion into diverse markets <br />
  11. 11. Demonstration of Mobile Chalkboard<br /><br />Mobile Chalkboard<br />Experience<br />
  12. 12. Mobile Chalkboard: Current Applications for mLearning<br />Course slides with audio voiceover<br />• Videos (or audio podcasts) of professors or subject matter experts<br />• Productivity-enhancing information (ex. study tips, reminders, best practices)<br />• Mobile quizzes <br />feedback surveys<br />• Faculty updates<br />
  13. 13. Mobile Chalkboard: Benefits of mLearning Solutions for Education<br />Facilitation of curriculum and instruction: anytime.<br />Lends itself to the Constructivist Approach to Learning<br />Improves Retention of Knowledge/Student Engagement<br />Instant communication outside of class<br />Feedback through wireless channels<br />
  14. 14. Mobile Chalkboard in Use: Learning Management Systems<br />Mobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada<br />(<br />
  15. 15. Mobile Chalkboard: Is this “right” for your Learning Community?<br />Point s to Consider:<br />Institution objectives & budget?<br />Target Audience? <br />Creating or using existing content?<br />Presence of existing library to draw content?<br />Integration & tracking needs?<br />Who will be responsible for End User Support?<br />Success criteria?<br />Market Strategies for mlearning platform?<br />
  16. 16. For taking the time to view this presentation . . . . . .<br />