Mastering Efficiency: Social Media Tips & Tricks for Nonprofits

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Presented at the 2012 Willamette Valley Development Officers Conference by Noland Hoshino, Ash Shepherd & Zan McColloch-Lussier.

How to maximize your time and return on social networks, like Facebook & Twitter. Tons of free tools to make you a pro.

Plus a special section on visual content marketing strategy.

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Mastering Efficiency: Social Media Tips & Tricks for Nonprofits

  1. 1. WVDO Conference 2012 Social Media Tricks &Tools
  2. 2. Zan McColloch-LussierDJ & StrategistMixtape CommunicationsNoland HoshinoCo-Founder[B]Cause MediaAsh ShepherdSenior Project StrategistNPower Northwest
  3. 3. • Goals Foundation• Strategies & Tactics• Tools• Next Steps
  4. 4. Lightning Round + Brain Storm =
  5. 5. Using process to keep you on track
  6. 6. GoalMetrics Strategy Tools Tactics
  7. 7. GoalMetrics Strategy Tools Tactics
  8. 8. GoalMetrics Strategy Tools Tactics
  9. 9. GoalMetrics Strategy Tools Tactics
  10. 10. Tools can only help you do something... Must know the “something” firstStrategy keeps you focused on the mission
  11. 11. What Are Your Objectives?S Specific M Measurable A Achievable R Related T Time-based
  12. 12. Example Increase website visits from social channels by 25% before September 2012___________ ________________ by ________________ before ______________(Action Verb) (Specific Item) (Measurement) (Time-Specific)
  13. 13. Best practices & tools for efficiency
  14. 14. Using the tools wisely to find impact and efficiency
  15. 15. The greatest thing since the fax machine
  16. 16. Can Not Contain• Price or purchase information• Contact information• References to user interface elements (Like or Share)• Calls to action (definitely some wiggle room here)
  17. 17. Facebook.com/survival
  18. 18. Add Significant Dates to tell your story
  19. 19. Using the tools wisely to find impact and efficiency
  20. 20. Rescue Savesa dog lives
  21. 21. Rescue Savesa dog lives
  22. 22. Rescue a dog Saves lives
  23. 23. 5 Rules to RuleRule #1 – Post interesting imagesRule #2 – Post consistentlyRule #3 – Post oftenRule #4 – Get the community involvedRule #5 – Have a theme
  24. 24. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #1: Use graphic with a quote, saying or inspirational message
  25. 25. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #3: Use an infographic that contains useful information & interesting facts
  26. 26. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #15: ‘Call to action’ graphics that fit with your logo & brand
  27. 27. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #16: A list of your steps or instructions
  28. 28. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #17: Compelling words + compelling images = Effective Message
  29. 29. pinterest.com/nolandhoshino/pinterest-strategies/ Pinterest Tactic #20 Build a community around a cause
  30. 30. What are my (P)Interests?
  31. 31. What do I like?
  32. 32. Instagr.am themed boards
  33. 33. • Why: Broad look vs individual pictures• Who should use: Marketing/Communications team• Similar: Pinterest Pinstagram.co
  34. 34. • Why: Broad look vs individual pictures• Who should use: Marketing/Communications team• Similar: Pinterest Friendsheet.com
  35. 35. Instadashapp.com
  36. 36. Picscatter.com
  37. 37. Tagxedo.com
  38. 38. http://pinterest.com/nolandhoshino/nonprofits-on-pinterest/
  39. 39. Tools to get you ready for social media
  40. 40. /• Why: Keep you focused & strategic, save time• Who should use: Communication Dir, share w/ staff• Similar: Kivi Leroux Miller
  41. 41. • Why: Organize & find everything.• Who should use: People who write your stories.• Similar: Cloud based file sharing, like Google Docs
  42. 42. • Why: Quick snippets & stories from your co- workers• Who should use: Orgs with program staff in the field• Similar: Email, but that’s cumbersome
  43. 43. • Why: Know what you Free Benchmark Reports can expect & use to set • Blackbaud Index of benchmarks Online Giving • OnlineGivingStudy.org• Who should use: Dev & from Network for Good Comms staff, all size • eNonprofit shops Benchmarks Study by M + R Strategic Services &• Similar: Other industries NTEN
  44. 44. Tools for making social media easier
  45. 45. • Why: Images tell great stories• Who should use: Anyone, very simple• Similar: Free alternative to Photoshop
  46. 46. • Why: Create a social story from your event, conference or issue• Who should use: Great to summarize or give second bump to story• Similar: Blog post
  47. 47. • Why: Create interactive picture• Uses: Overlay 1 image w/ links to related vids, blogs, pics or audio• Similar: ?
  48. 48. Tools to see what’s working
  49. 49. • Why: Stats on Twitter & Facebook• Uses: Quick overview of health of networks• Similar: AmEx Buzz,
  50. 50. // /• Why: Learn from competitors• Uses: See how your Page compares & get ideas to increase engagement• Similar:
  51. 51. • Strategies driven by need to accomplish a goal• Should be fun but focused on a results• Learn as you go, not a finish line• Do a few things well, not lots of things poorly
  52. 52. • Resource guide for tons of goodies• Ask your peers• Connect with us• #NPtech Social Media Resource http://bit.ly/WVDOnptech
  53. 53. Zan McColloch-Lussierzan@mixtapecommunications.com206.552.8462Twitter @ZanaramaNoland Hoshinonoland@bcausemedia.com360.607.4462Twitter @NolandHoshinoAsh Shepherdashs@npowermw.org971.285.1949Twitter @Nptech_Ash

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