Video Advertising Across Social Channels - Mixpo Adage Webinar

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Learn and see the LATEST in video advertising trends and techniques for social channels. Hear about the most recent developments in video at Facebook, Twitter, Instagram, and Tumblr and what that means for brand advertisers wanting to use video on social media.

Slides from the Mixpo/Adage Webinar held in July, 2013. Speakers were Walter Harp, VP of Product Marketing at Mixpo, Mathew Feeney, Product Marketing Lead, and Salim Hemdani, VP Software Development.

Mixpo provides the best video advertising solutions for Media Companies and Agencies. We have the most advanced cross screen capabilities, most responsive and reliable technology and service, and the broadest and deepest data insights. In 2013, Forbes named Mixpo one of America’s Most Promising Companies.

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  • Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
  • Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
  • Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
  • Industry trends – our data / NielsenVideo advertising…Demo of twitter / espnProblem – paid media ROI, multi-screen, easeState of the state – demos (?)SocialBlaster / PowerShareReportingLive audience surveysProblem >> solution
  • Delivering a video campaign …. Can be a complex endeavor.
  • Expand reach and frequency for video campaigns by getting earned impressions across all of your social channelsDrive awareness and engagement by deploying interactive rich video experiences directly to your Facebook fans and Twitter followersReceive real-time, actionable insights – the same you’d expect from any video campaignDrive awareness and engagement with Social Blaster; the first unit to deliver rich interactive video experiences directly within social news feeds using one tag. Social Blaster works across screens and social channels, making it easy to amplify your paid media to increase earned media impressions.
  • Set up is simple. Give your video ad to Mixpo. Our technology makes it interactive, social, and multiscreen.We give you back a single tag, and you’re ready to fire away. Post it tweet it or, if you want, we’ll do theposting and tweeting for you. Whatever you need - use us as a managed service or DIY.
  • With consumers spending around 20 percent of their total time online using social networksvia PCs, and 30 percent of their time online visiting social networks on mobile it only makessense to socialize branded video and do it across screens.View @mixpoon Twitter to see fully interactive video ads running inline, on both desktop and mobile
  • PowerShare is a video ad overlay that allows consumers to share the video ad across all major social sites, as well as to share via email or to embed the video in webpage. Consumers can post, tweet, email, and embed from right inside the video ad canvas.
  • Video ad interactivity is maintained when shared across social channels.
  • For the first time in the industry, a single social sharing overlay works automatically across screens, no custom coding needed.
  • PowerShare can be customized and deployedin less than 5 minutes.
  • PowerShare also provides the same real-time actionable analytics you’d expect from any video campaign, including clicks, engagement rate, and video completion rates by device and social channel.
  • Video Advertising Across Social Channels - Mixpo Adage Webinar

    1. 1. social@mixpo.com Walter Harp VP, Product Marketing Mixpo, Inc. Salim Hemdani VP, Software Development & Social Mixpo, Inc. June 24, 2013 Presented by
    2. 2. social@mixpo.com Let’s level set: Video is the fastest growing form of online advertising U.S. online video ad spending 0 2 4 6 8 $10 billion $8.04 billion 2011 2012 2013 2014 2015 2016 0% 5% 10% 15% 20% 25% 30% 35% 2011 2012 2013 2014 2015 2016 % of total online ad share 2
    3. 3. social@mixpo.com 90% of agencies plan to run video ad campaigns this year Source: Mixpo, 2013 Industry Report, Master Multiscreen Agencies running video ad campaigns 3
    4. 4. social@mixpo.com 86% of agencies and media companies believe video is “core to social strategy” Agencies agreeing that “video is core to social strategy” 4 Source: Mixpo, 2013 Industry Report, Master Multiscreen
    5. 5. social@mixpo.com Video “advertising” on Facebook 5
    6. 6. social@mixpo.com Brands can, of course, post branded video on their Facebook fan pages 6
    7. 7. social@mixpo.com Which of the following properties ran the most paid video ad impressions in June (2013)? Poll Question: 1. 2. 3. 7
    8. 8. social@mixpo.com *Source: ComScore, June 2013 Answer: The highest volume was Hulu followed by AOL. Facebook didn’t even make top 10. 8
    9. 9. social@mixpo.com It’s not yet possible to purchase video ad inventory on Facebook 9
    10. 10. social@mixpo.com Once Facebook starts selling video ads, it will open up tremendous inventory Property Videos (000) Google Sites 15,719,544 AOL 774,641 Facebook 729,549 VEVO 562,445 Microsoft Sites 615,005 NDN 517,871 Viacom Digital 421,490 Yahoo! Sites 304,598 Turner Digital 255,590 Amazon Sites 135,099 Property Videos (000) Google Sites 3,260,119 LiveRail 2,390,027 BrightRoll 2,384,810 Adap.tv 2,208,488 Specific Media 1,482,259 Tube Mogul 1,442,628 Hulu 1,395,987 Tremor 772,829 AOL 670,437 Videology 598,124 Top 10 U.S. Video Properties Top 10 U.S. Video Ad Properties 10
    11. 11. social@mixpo.com Instagram has 130 million users 11
    12. 12. social@mixpo.com Instagram could become an entry point into paid video ads for Facebook 12
    13. 13. social@mixpo.com Dozens of advertisers are already running branded video on Instagram 13
    14. 14. social@mixpo.com It’s likely not a coincidence that Instagram allows :15 of video 14
    15. 15. social@mixpo.com Video advertising on Twitter 15
    16. 16. social@mixpo.com Brands are tweeting video to followers 16
    17. 17. social@mixpo.com 17 Unlike Facebook, Twitte r is already selling sponsored video ads
    18. 18. social@mixpo.com LinkedIn sells video ads, too 18
    19. 19. social@mixpo.com Advertisers and agencies aren’t always sure how to measure ROI Source: Nielsen 2013 Paid Social Media Report “I think it moves the needle when combined with other efforts, but I’m not sure how to measure ROI” ADVERTISERS AGENCIES 33% 43% 19
    20. 20. social@mixpo.com Today, paid media success on social sites is measured indirectly 20 Source: Nielsen 2013 Paid Social Media Report What media sellers indicate they use Likes/Pins Click-Throughs Views What advertisers and agencies indicate are most appropriate Sales Generated Brand Lift Shares/Reposts
    21. 21. social@mixpo.com Demos of new social ad products 21
    22. 22. www.mixpo.comwww.mixpo.com Social Products SOCIAL BLASTER AND POWERSHARE
    23. 23. www.mixpo.comwww.mixpo.com
    24. 24. www.mixpo.comwww.mixpo.com SOCIAL BLASTER Blast Your Branded Videos Across All of Your Social Media
    25. 25. www.mixpo.comwww.mixpo.com Amplify Paid Media to Gain Earned Media Impressions Blast your video campaign across social channels! One social tag deploys your fully interactive video ad directly within social news feeds. Example of Panera Bread blasting their social tag on Twitter.
    26. 26. www.mixpo.comwww.mixpo.com Blast to All Major Social Channels Facebook Twitter Google+ LinkedIn Tumblr
    27. 27. www.mixpo.comwww.mixpo.com Easily Deliver Interactive Video Ads Across Social Channels This is what a social tag looks like. Simply tweet the social tag to run video ads inline within the Twitter news feed. When posted interactivity is maintained.
    28. 28. www.mixpo.comwww.mixpo.com Social Blaster Works Across Screens • Blast across screens in seconds • Video runs on both desktop and mobile • No custom coding needed
    29. 29. www.mixpo.comwww.mixpo.com Social Blaster provides all the reporting you expect from any video campaign. Receive metrics by device and social sites. Receive Real-Time, Actionable Insights
    30. 30. www.mixpo.comwww.mixpo.com POWER SHARE The NEW Way to Expand Social Reach for Branded Video
    31. 31. www.mixpo.comwww.mixpo.com Consumers can post, tweet, email, and embed the video from right inside the video ad canvas Expand Reach for Video in a Matter of Minutes
    32. 32. www.mixpo.comwww.mixpo.com Consumers Can Share to All Major Social Channels Facebook Twitter Google+ LinkedIn Tumblr
    33. 33. www.mixpo.comwww.mixpo.com PowerShare posts the tweeted interactive video ad directly within the Twitter feed Example: Share a Video with Twitter Followers
    34. 34. www.mixpo.comwww.mixpo.com Deploy Automatically Across Screens
    35. 35. www.mixpo.comwww.mixpo.com Create and Deploy in Minutes
    36. 36. www.mixpo.comwww.mixpo.com PowerShare provides all the reporting you expect from any video campaign. Receive metrics by device and social sites. Receive Real-Time, Actionable Insights
    37. 37. www.mixpo.comwww.mixpo.com Summary: Expand Reach and Frequency for Video Campaigns Get Earned Impressions across all of your social channels Drive Social Engagement with interactive rich video experiences directly within social news feeds Receive Actionable Insights The same you’d expect from any video campaign
    38. 38. social@mixpo.com To request a Demo, or to learn more about social video advertising, contact us at social@mixpo.com 38

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