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Wordpress Presentation - SAIT Online Marketing Class

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Presentation on the elements of WordPress to consider when developing a website.

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Wordpress Presentation - SAIT Online Marketing Class

  1. 1. SAIT Digital Marketing Wordpress as a marketing platform.
  2. 2. Contact - Social Media • MitchPopilchak – Twitter – Facebook – LinkedIn – Instagram – Google+ – About.me MitchPopilchak@gmail.com
  3. 3. Why? • Why do you have a site? • What do you want your visitors to do or experience on your site? • What is your call-to-action? • Are people signing up for your updates? • What would make your site a success?
  4. 4. What affects your ranking? Speed! • Hosting • Theme • Images • Plugins • Sliders • CDN • DNS • Registrar
  5. 5. Hosting – Premium Wordpress • WPEngine.com • Websynthesis.com • Getflywheel.com • $30 to $250/month • GoDaddy – WP only $10/month – 1 site • Media Temple – WP only $30/month – 3 sites
  6. 6. Hosting – Shared • Hostgator • Bluehost • Netfirm • GoDaddy • MediaTemple • http://en.wikipedia.org/wiki/Endurance_International_Group • $5 to $10/month
  7. 7. Theme - Frameworks • StudioPress/Genesis • Thesis • Headway • Pagelines • Woo
  8. 8. Themes - Premium • Genesis (best) • ThemeForest (thousands) • MySiteMyWay (bad) • Elegant Themes (bad) • Woo Themes • Thousands more … • Be careful!!
  9. 9. Images • Size • Naming – dsc_1234_03062014.jpg – glenmore_audi_A8_interior.jpg – Alt and Name ‘tags’ • WP Smush.It • Simple Image Sizes
  10. 10. My Plugin Selects • Akismet • CommentLuv – Disqus or LiveFyre • Google Analytics for Wordpress (Yoast) • Wordpress SEO (Yoast) – Use all the settings! • Optimize Database after Deleting Revisions • Swiftype Search • Relevanssi • Gravity Forms • Contact Form 7
  11. 11. My Plugin Selects • Better WP Security • Wordfence Security • Sucuri Security • Alpine PhotoTile for Instagram/Pinterest • Easy Recipe Plus • Redirection • Shareaholic • nRelate • BackWPup • W3 Total Cache • Wp Super Cache • Minify
  12. 12. Install and Remove • P3 – Plugin Performance Profiler • Theme-Check – Tests your theme for vulnerabilities and bad code • Remove all unused themes and plugins! • Update your plugins regularly please!
  13. 13. How many plugins? • Too many can slow down your site • Avoid the shiny plugin syndrome • Plugins add code – limiting the # of plugins limits potential security holes • Shared hosting is not a friendly environment for a site with lots of plugins
  14. 14. Fun for me vs Good for the user? • Plugins make our lives easier  • So before you add another plugin ask yourself – Do I need the functionality or ‘want it’? – Will it help my readers? – Will my business/site grow by adding it? • Paid or Free????
  15. 15. Sliders – good or bad? • No one uses them • They slow down your site, which is bad for SEO • They create excuses for sparse content and thus, bad SEO • They create excuses to use Flash (what?!) • They force users to scroll to find the point of your website • They look like advertisements so people ignore them • Moving objects are too hard to focus on • They ignore a user’s need for control and self-paced reading • They lessen the importance of what really matters • They give users too many options, which makes it harder to make a choice • They lower conversion rates (https://managewp.com/slider-alternatives)
  16. 16. Content Delivery Network (CDN) • www.maxcdn.com • aws.amazon.com/cloudfront/ • Handles images, css, js
  17. 17. DNS security and protection • www.cloudflare.com (pro plan) – Bot and spam protection – WAF (web application firewall) – Basic CDN • www.incapsula.com – More secure than CF • Handles HTML
  18. 18. Registrars vs Premium DNS • GoDaddy • Namecheap • Register.com • www.cscgobal.com • www.opendns.com • www.dyn.com • www.comodo.com • www.easydns.ca
  19. 19. Email Programs • Constant Contact • Mailchimp • MadMimi • Campaign Monitor • Email Brain • Send Stream • Benchmark Email • Get Response • Graphic Mail • Boomerang • iContact • Vertical Response • Campaigner • Mailgen
  20. 20. Tracking • Bit.ly (repli.ca) • Bufferapp.com • Sprout Social • Hootsuite • Sysmos • ViralHeat • Spredfast • UberVu • Google Analytics • Sprinklr • Radian6 • SocialOomph • MediaFunnel
  21. 21. Backups – easy peasy right? • Install a plugin and you’re good to go! • WRONG! • Backing up your dB isn’t enough • Disaster can strike at any time • Backup your whole site (files) regularly • Store the files in the cloud or on a thumbdrive
  22. 22. Backup Plugins • WP Security – Has manual and auto dB backup built in • WP DB Backup – Doesn’t work for me on GoDaddy • BackWPup • Wordpress Database Backup (database only) • Wordpress Backup Plugin (files, images, plugs)
  23. 23. Backup • Most plugins only ‘backup’ your dB. • What about restoring? – It can be a nightmare, trust me! • Premium $$ – blogVault – BackupBuddy – VaultPress (real-time) – SyncSage (local company)
  24. 24. Securing WordPress • Remove the admin account • Install the basic security plugins • Remove unused themes and plugins • Update WP, Plugins, and Themes regularly • Have an admin user account for maintenance • Have an editor account for posting • Never display the “post” author name
  25. 25. Username vs Author /Display name
  26. 26. Securing WordPress • Connect via FTP? Switch to FTP-SSL or FTPS if your hosting allows for it. Home or coffee shop, it’s a good practice. • When logging in to wp-admin from anywhere but home/office, use an editor/author/contributor account. Limits the risk of interception of an admin account login.
  27. 27. Securing WordPress • File Permissions (via ftp) – CHMOD all files to 644 – CHMOD all directories/folders to 755 – CHMOD wp-config.php to 750 – CHMOD wp-content/ to 644 (777 for updates) • Change the dB prefix from wp_ (WP Security) • Use strong passwords, and not the same as your gmail, etc.
  28. 28. Securing Wordpress (only for pros) • Move your wp-config.php file For example: public_html/wordpress/wp-config.phpCan be moved to: public_html/wp-config.php • Move your wp-content directory Once you have moved your directory you will need to make some adjustments to your wp-config.php file. Add the following lines: define( 'WP_CONTENT_DIR', $_SERVER['DOCUMENT_ROOT'] . '/blog/wp-content' ); define( 'WP_CONTENT_URL', 'http://example/blog/wp-content'); You may also need to define the new location for your plug-ins here by adding these lines to the file: define( 'WP_PLUGIN_DIR', $_SERVER['DOCUMENT_ROOT'] . '/blog/wp-content/plugins' ); define( 'WP_PLUGIN_URL', 'http://example/blog/wp-content/plugins');
  29. 29. Securing WordPress • Create an .htaccess file in /wp-admin/ # BEGIN WordPress RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] # END WordPress
  30. 30. Securing WordPress wp-config.php /**#@+ * Authentication Unique Keys and Salts. * * Change these to different unique phrases! * You can generate these using the {@link https://api.wordpress.org/secret-key/1.1/salt/ WordPress.org secret- key service} * You can change these at any point in time to invalidate all existing cookies. This will force all users to have to log in again. * * @since 2.6.0 */ define('AUTH_KEY', 'hr+t*O/I&B&J2nwMU44d'); define('SECURE_AUTH_KEY', 'j9drDhHcQ 2@ FXGXjj='); define('LOGGED_IN_KEY', 'M)NxB1-IMrMOvzfUg&!m'); define('NONCE_KEY', 'DVHBzX!*IEcyJs wb/$I'); define('AUTH_SALT', '#3CGx3fk0RWgnk5598xt'); define('SECURE_AUTH_SALT', '5jRxpF=yV)@bwgDdWC9_'); define('LOGGED_IN_SALT', 'vTqj1RZ=y=-Nf#wg-aBW'); define('NONCE_SALT', 'hFW_D-R!$O2y)Xr*xm14');
  31. 31. Securing WordPress • Use your google webmaster tools • Check for keyword significance, crawl errors, malware reports. • If your keyword significance reports unusual pharma, adult or similar spam words your site likely has been hacked (cloaked). • Fetch your site as a google bot (tools) and see if your site is cloaked to appear different to google bot.
  32. 32. Hacked? 1. Take down your site/blog 2. Why? Because most hacks are executed with scripts that attach to many files in your site. 3. Just put up a maintenance page. Don’t announce you have been hacked. 4. Run you security plugins? You installed them right?!
  33. 33. Hacked? 5. Change your WordPress, MySQL and hosting/ftp username and password. 6. Check all your header and footer files for any suspicious code, JavaScript, links, etc. 7. Happy it all looks ok/clean? Turn it back on. 8. If this fails to work, then it’s time for a clean install. Got those backup files? Backup dB?
  34. 34. Best protection? • Backup dB • Backup files, images, plugins • Install security plugins • Complex passwords • Avoid ‘admin’ login from unsecured locations • Limit number of plugins • Update plugins and Wordpress • You will be hacked at some point.

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