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Flipkart

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Can Flipkart be the next Infosys?
Success factors
Challenges faced by Flipkart
PEST
SWOT

Published in: Marketing
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Flipkart

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  2. 2. Can Flipkart be the next Infosys? Anju Yadav Chandan Kumar Mitali Sinha Pranav Shahi Priyanka Mechu Sonika Roy Suraj Mohanty 2
  3. 3. Shall Cover • Flipkart • Success factors • Challenges faced by Flipkart • PEST • SWOT • Porter’s five forces model • Recommendations 3
  4. 4. Flipkart • Flipkart is an electronic commerce company headquartered in Bangalore, Karnataka • It was incorporated in 2007 • It was founded by Sachin Bansal and Binny Bansal • It is now valued at US$ 7 bn • Still remains a loss making entity • Current number of subscribers are 22 m 4
  5. 5. Success factors of Flipkart • First mover advantage • Entry at the right time in the market • Advantage of fastest growing market • Cash on delivery • Investments 5
  6. 6. Challenges faced by Flipkart • No significant competitive advantage • No assurance of customer loyalty • Huge competition from experienced players like Amazon, Snapdeal, eBay etc • No significant entry barriers for players with deep pockets • Price wars • Increase subscriber base 6
  7. 7. PEST 7
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  9. 9. Porter’s five forces model 9
  10. 10. Recommendations • Educate people about online purchase and security • Enter into the global market and have global reach • Increase reach in rural area • Use of SEO, Adwords and social media • Provide more discount 10
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