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SWOT ANALYSIS
OBJECTIVE 
Study and Understand The Strengths, Weaknesses, Opportunities 
and Threats of Linkedin
SWOT ANALYSIS 
MATRIX 
S W 
Strengths Weakness 
SWOT 
Analysis 
O T 
Opportunities Threats
SWOT ANALYSIS 
STRENGTHS 
S 
S W 
O T 
STRENGTHS 
• Credible professional accounts 
• Popular brand amongst corporates giv...
SWOT ANALYSIS 
STRENGTHS 
S STRENGTHS 
 Revenue Model: Linkedin has a solid business model 
with revenues flowing in from...
SWOT ANALYSIS 
W 
WEAKNESSES 
S W 
O T 
WEAKNESS 
• Difficult options for communicating directly 
• Prone to unverified or...
O 
SWOT ANALYSIS 
OPPORTUNITIES 
S W 
O T 
OPPORTUNITIES 
• The advertising is set to increase with corporates 
realizing ...
T 
SWOT ANALYSIS 
THREATS 
S W 
O T 
THREATS 
• Government regulations for maintaining privacy. 
• New upcoming profession...
CONCLUSION 
LinkedIn has been growing rapidly across the board, but competition in the 
social media space is rampant. And...
THANK YOU
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Linkedin SWOT Analysis

This is a comprehensive SWOT analysis of Linkedin as a social media platform.

Linkedin SWOT Analysis

  1. 1. SWOT ANALYSIS
  2. 2. OBJECTIVE Study and Understand The Strengths, Weaknesses, Opportunities and Threats of Linkedin
  3. 3. SWOT ANALYSIS MATRIX S W Strengths Weakness SWOT Analysis O T Opportunities Threats
  4. 4. SWOT ANALYSIS STRENGTHS S S W O T STRENGTHS • Credible professional accounts • Popular brand amongst corporates giving huge potential for connections • Features help in effective filtering of searches • Detailing of profile is very effective • Professionals looking for career growth seem to be an active part • Useful, and powerful, tool to promote your brand • Highlights your professionalism & trusted professional site
  5. 5. SWOT ANALYSIS STRENGTHS S STRENGTHS  Revenue Model: Linkedin has a solid business model with revenues flowing in from three different streams, including Premium subscriptions, Marketing solutions and Talent solutions. However, LinkedIn largely remains a recruitment portal with its hiring solutions business, which makes up more than half of the revenues for the company. And LinkedIn has been growing its revenues rapidly by taking away more recruitment dollars from competitors like Careerbuilder and Monster. LinkedIn grew its top-line revenues by 72% Y/Y, and has been eating Monster's lunch. In the last quarter, Monster's revenues declined 9% Y/Y and its bottom-line decreased 24% on a Y/Y basis
  6. 6. SWOT ANALYSIS W WEAKNESSES S W O T WEAKNESS • Difficult options for communicating directly • Prone to unverified or fake profiles • Very low user engagement on the platform • Heavy dependency on online recruitment for income
  7. 7. O SWOT ANALYSIS OPPORTUNITIES S W O T OPPORTUNITIES • The advertising is set to increase with corporates realizing the B2B reach of Linkedin. • Expanding globally specially in the emerging economies • Integrate with IM/Skype to provide better communication • Integrate with telephone operators to increase reach
  8. 8. T SWOT ANALYSIS THREATS S W O T THREATS • Government regulations for maintaining privacy. • New upcoming professional networking websites. • Facebook which is on a acquiring spree may in future come up with a strong competition brand. • Fake accounts and hacking instances.
  9. 9. CONCLUSION LinkedIn has been growing rapidly across the board, but competition in the social media space is rampant. And other competitors like Monster are still sticking around to keep the online recruitment business more competitive. LinkedIn's ability to grow users across the globe, and stimulate those users, will be crucial for the company's long-term prospects. However, in the near future there is no visible threat to the dominance of Linkedin as the preferred professional connection platform.
  10. 10. THANK YOU

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