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Portrait of a Favorite Client

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Presentation to ARG Group 11/02/11

Published in: Business
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Portrait of a Favorite Client

  1. 1. Portrait of a Favorite Client Presented by: Misty Khan Advena Artemis LLC info@AdvenaArtemis.com 713.267.7555
  2. 2. Presentation Outline• What is a Favorite Client?• Why Favorite Clients?• Characteristics of Favorite Client Focused Company• Clone Your Favorite™ Client Methods
  3. 3. What is a Favorite Client?• Profitable – Serviced with normal processes – Good margin – Low Maintenance• Low Cost of Sale• Value Your Products and/or Services• Pay on time• Refer Your Products and/or Services
  4. 4. Why Favorite Clients?• Start Ups Need Clients• Small Companies Are Nimble• Growing Companies Companies Need Process• Growing Companies Need Diversification
  5. 5. Characteristics of Favorite Client Focused Company• SMART Goals, Core Values, Mission aligned & ubiquitous• Well defined favorite client profile and target markets• Brand reflects core values, mission, goals & attracts favorite clients – Marketing focused on target industries
  6. 6. Characteristics of Favorite Client Focused Company• Business development processes in place to attract, secure and retain favorite clients – Collect, distribute & track leads – Monitor Proactive KPIs• Business Development team is cohesive and goals are adopted by entire organization.
  7. 7. Clone Your Favorite™ Client Methods CYFC Assessment & Plan Third party Target support / Market retainer Assessment services (TMA) CRM/CMS Customer Evaluation, Sele Perception ction, Implement Analysis ation (CPA) KPI Development
  8. 8. Questions Advena Artemis LLCinfo@advenaartemis.com 713.267.7555

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