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BUILDING A ROBUST
MOBILE EXPERIENCE IN
FINANCIAL SERVICES
LUDWIG SCHULZE, CEO, MISTRAL MOBILE
MOBILE PHONES NOW MATTER
...A LOT

2
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORI...
EVERYONE HAS ONE
(ALMOST)
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS ...
BUT NOT ’JUST ANOTHER CHANNEL’
A DIFFERENT ANIMAL ENTIRELY...
4

INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONT...
ALWAYS WITH YOU

5
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTL...
DEEPLY PERSONAL
UNLIKE PC-BASED WEB OR ATM
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNA...
BUT MOBILE ALSO ENABLES
DISRUPTIVE COMPETITION,
MUCH LIKE WEB BEFORE IT
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND M...
WITH 2B NEW MIDDLE CLASS BY 2020;
MOBILE PROVIDES MEANS TO SCALE
8
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CO...
TO WIN IN FINANCIAL SERVICES
IS TO WIN IN MOBILE
9
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECR...
THEREFORE, A ROBUST MOBILE
EXPERIENCE IS CRITICAL
10
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SE...
UNFORTUNATELY,
MOBILE IS ALSO A BIT COMPLICATED

11
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SEC...
A HUGE VARIETY OF MOBILE PHONES,
EACH WITH UNIQUE CAPABILITIES

12
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CO...
A HUGE VARIETY
OF MOBILE OPERATORS

13
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHO...
SOME PHONES WITH
DATA / INTERNET ACCESS
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTH...
SOME WITHOUT...
(BUT IT ALSO MAY DEPEND ON THE STREET,
WEATHER, NETWORK TRAFFIC...)

15
INFORMATION CONTAINED HEREIN IS CO...
BUT ALL CONSUMERS HAVE HIGH
EXPECTATIONS FOR
PERSONALIZED, EFFICIENT SERVICE
16

INFORMATION CONTAINED HEREIN IS CONFIDENT...
48% SAY MOBILE IS THE MOST
IMPORTANT FACTOR IN
CHOOSING A BANK
Source: AlixPartners Mobile Financial Services Tracking Sud...
AS A RESULT, MOBILE INTERFACE IS
THE MOST PERSONAL LINK TO
YOUR CUSTOMERS

18
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL...
TEXT INTERFACE
WORKS ON ANY PHONE
19
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORI...
GRAPHICAL EXPERIENCE COMES
WITH MORE ADVANCED PHONES

20
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRAD...
BUT BE CAUTIOUS TO ASSUME
YOUR CUSTOMER’S WEALTH BASED
ON THEIR PHONE’S CAPABILITIES
21

INFORMATION CONTAINED HEREIN IS C...
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MIS...
BEHIND THE USER INTERFACE,
IS THE HEAVY MACHINERY TO
CARRY THE TRANSACTIONS

23
INFORMATION CONTAINED HEREIN IS CONFIDENTI...
WITH A MOBILE OPERATOR PARTNER?

24
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZ...
AN ALPHABET SOUP OF OPTIONS:
(USSD, SMS, IVR, HTML, JAVA,...)

25
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CON...
USSD
End-User
Reach

SIM Card

Static Apps
Requires
data

Mobile Operator
Independent
Updatable
(without user action)

Int...
A NEW SECURITY CHALLENGE
27
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE I...
A MOVING TARGET OF
PRODUCT, REGULATION AND
OPERATING SYSTEMS

28
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONT...
TOO OFTEN LEADING
TO UNSEEN COSTS
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED...
FOR EXAMPLE, THE HIDDEN BURDEN
OF APPLICATION UPDATES
30
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRAD...
INCREASED TRANSACTION
PROCESSING POWER COSTS FOR
INEFFICIENT MOBILE SYSTEMS

31
INFORMATION CONTAINED HEREIN IS CONFIDENTI...
CREATING A ROBUST MOBILE
EXPERIENCE HAS UNIQUE
OPPORTUNITIES & CHALLENGES

32
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL...
© Mistral Mobile 2012

33
Nokia exits
mobile financial services
market, former leaders
create Mistral
Mobile
Nokia enters mobile
financial services
...
MISTRAL MOBILE POWERS
FINANCIAL SERVICE PROVIDERS

TO REACH EVERYONE

35
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND ...
MOBILE FINANCIAL SERVICES
ON ANY PHONE

© Mistral Mobile 2012

36
© Mistral Mobile 2012

37
© Mistral Mobile 2012

38
© Mistral Mobile 2012

39
© Mistral Mobile 2012

40
© Mistral Mobile 2012

41
© Mistral Mobile 2012

42
OUR SOLUTIONS
PROVIDE MOBILE
APPLICATIONS AND
MIDDLEWARE FOR
ANY TYPE OF
FINANCIAL SERVICE

MONEY MOBILITY
GATEWAY

FINANC...
ENABLING
ANYONE WITH
ANY TYPE OF
MOBILE PHONE

MONEY MOBILITY
GATEWAY

44
INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND...
DEVICES SUPPORTED BY MISTRAL

VOICE-BASED SOLUTIONS
SMS/IVR and full IVR

NATIVE ANDROID
APPLICATIONS

MIDP APPLICATIONS

...
MONEY MOBILITY GATEWAY
ADMINSTRATION

FEATURE #2:
…

FEATURE #3:
…

MONEY
MOBILITY
GATEWAY

FEATURE #1:
SEND MONEY

FEATUR...
REDUCED OPERATING COSTS
Money Mobility SuiteTM Operating Cost Savings
Cost of
Updating &
Adding
Services

Typical Operatin...
VISIT US AT
BOOTH 4I04
WWW.MISTRALMOBILE.COM
INFO@MISTRALMOBILE.COM
TWITTER @MISTRALMOBILE
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Building a Robust Mobile Experience in Financial Services - Futurebank 2013 presentation

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Presentation given by Ludwig Schulze, CEO of Mistral Mobile, at the Futurebank 2013 event in Singapore

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Building a Robust Mobile Experience in Financial Services - Futurebank 2013 presentation

  1. 1. BUILDING A ROBUST MOBILE EXPERIENCE IN FINANCIAL SERVICES LUDWIG SCHULZE, CEO, MISTRAL MOBILE
  2. 2. MOBILE PHONES NOW MATTER ...A LOT 2 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  3. 3. EVERYONE HAS ONE (ALMOST) INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 3
  4. 4. BUT NOT ’JUST ANOTHER CHANNEL’ A DIFFERENT ANIMAL ENTIRELY... 4 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  5. 5. ALWAYS WITH YOU 5 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  6. 6. DEEPLY PERSONAL UNLIKE PC-BASED WEB OR ATM INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 6
  7. 7. BUT MOBILE ALSO ENABLES DISRUPTIVE COMPETITION, MUCH LIKE WEB BEFORE IT INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 7
  8. 8. WITH 2B NEW MIDDLE CLASS BY 2020; MOBILE PROVIDES MEANS TO SCALE 8 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  9. 9. TO WIN IN FINANCIAL SERVICES IS TO WIN IN MOBILE 9 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  10. 10. THEREFORE, A ROBUST MOBILE EXPERIENCE IS CRITICAL 10 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  11. 11. UNFORTUNATELY, MOBILE IS ALSO A BIT COMPLICATED 11 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  12. 12. A HUGE VARIETY OF MOBILE PHONES, EACH WITH UNIQUE CAPABILITIES 12 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  13. 13. A HUGE VARIETY OF MOBILE OPERATORS 13 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  14. 14. SOME PHONES WITH DATA / INTERNET ACCESS INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 14
  15. 15. SOME WITHOUT... (BUT IT ALSO MAY DEPEND ON THE STREET, WEATHER, NETWORK TRAFFIC...) 15 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  16. 16. BUT ALL CONSUMERS HAVE HIGH EXPECTATIONS FOR PERSONALIZED, EFFICIENT SERVICE 16 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  17. 17. 48% SAY MOBILE IS THE MOST IMPORTANT FACTOR IN CHOOSING A BANK Source: AlixPartners Mobile Financial Services Tracking Sudy 2012 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 17
  18. 18. AS A RESULT, MOBILE INTERFACE IS THE MOST PERSONAL LINK TO YOUR CUSTOMERS 18 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  19. 19. TEXT INTERFACE WORKS ON ANY PHONE 19 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  20. 20. GRAPHICAL EXPERIENCE COMES WITH MORE ADVANCED PHONES 20 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  21. 21. BUT BE CAUTIOUS TO ASSUME YOUR CUSTOMER’S WEALTH BASED ON THEIR PHONE’S CAPABILITIES 21 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  22. 22. INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 © Mistral Mobile 2012 22
  23. 23. BEHIND THE USER INTERFACE, IS THE HEAVY MACHINERY TO CARRY THE TRANSACTIONS 23 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  24. 24. WITH A MOBILE OPERATOR PARTNER? 24 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  25. 25. AN ALPHABET SOUP OF OPTIONS: (USSD, SMS, IVR, HTML, JAVA,...) 25 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  26. 26. USSD End-User Reach SIM Card Static Apps Requires data Mobile Operator Independent Updatable (without user action) Interface & Branding System Load INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 26
  27. 27. A NEW SECURITY CHALLENGE 27 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  28. 28. A MOVING TARGET OF PRODUCT, REGULATION AND OPERATING SYSTEMS 28 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  29. 29. TOO OFTEN LEADING TO UNSEEN COSTS INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013 29
  30. 30. FOR EXAMPLE, THE HIDDEN BURDEN OF APPLICATION UPDATES 30 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  31. 31. INCREASED TRANSACTION PROCESSING POWER COSTS FOR INEFFICIENT MOBILE SYSTEMS 31 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  32. 32. CREATING A ROBUST MOBILE EXPERIENCE HAS UNIQUE OPPORTUNITIES & CHALLENGES 32 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  33. 33. © Mistral Mobile 2012 33
  34. 34. Nokia exits mobile financial services market, former leaders create Mistral Mobile Nokia enters mobile financial services market Deep engagement with industry 1.2 million users and > 8,000 agents in Nokia Money launched < 9 months in India; joint-ventures under development 2012 2011 2008 2010 2009 HISTORY OF MISTRAL MOBILE 34 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  35. 35. MISTRAL MOBILE POWERS FINANCIAL SERVICE PROVIDERS TO REACH EVERYONE 35 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  36. 36. MOBILE FINANCIAL SERVICES ON ANY PHONE © Mistral Mobile 2012 36
  37. 37. © Mistral Mobile 2012 37
  38. 38. © Mistral Mobile 2012 38
  39. 39. © Mistral Mobile 2012 39
  40. 40. © Mistral Mobile 2012 40
  41. 41. © Mistral Mobile 2012 41
  42. 42. © Mistral Mobile 2012 42
  43. 43. OUR SOLUTIONS PROVIDE MOBILE APPLICATIONS AND MIDDLEWARE FOR ANY TYPE OF FINANCIAL SERVICE MONEY MOBILITY GATEWAY FINANCIAL SERVICE PROVIDER SYSTEMS 43 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  44. 44. ENABLING ANYONE WITH ANY TYPE OF MOBILE PHONE MONEY MOBILITY GATEWAY 44 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  45. 45. DEVICES SUPPORTED BY MISTRAL VOICE-BASED SOLUTIONS SMS/IVR and full IVR NATIVE ANDROID APPLICATIONS MIDP APPLICATIONS NATIVE iOS APPLICATIONS All APPLICATIONS ARE NATIVE, NOT HTML5 GIVEN SECURITY REQUIREMENTS 45 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  46. 46. MONEY MOBILITY GATEWAY ADMINSTRATION FEATURE #2: … FEATURE #3: … MONEY MOBILITY GATEWAY FEATURE #1: SEND MONEY FEATURE #4: … USING BUILDING BLOCKS WHICH CAN BE CHANGED TO INSTANTLY PROVIDE LATEST FEATURES FOR EVERY USER 46 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  47. 47. REDUCED OPERATING COSTS Money Mobility SuiteTM Operating Cost Savings Cost of Updating & Adding Services Typical Operating Cost (Indicative) Cost of Customer Support Cost of telecom (vs. USSD) Cost of platform (TPS reduction) Operating Cost with Money Mobility saving (indicative) 47 INFORMATION CONTAINED HEREIN IS CONFIDENTIAL AND MAY CONTAIN TRADE SECRETS. UNAUTHORIZED USE IS STRICTLY PROHIBITED. © MISTRAL MOBILE 2013
  48. 48. VISIT US AT BOOTH 4I04 WWW.MISTRALMOBILE.COM INFO@MISTRALMOBILE.COM TWITTER @MISTRALMOBILE

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