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New Media 2014

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New Media 2014

  1. 1. No part of this document may be reproduced or copied in any way, form or by any means without prior permission. They may not be used or applied by the recipient or disclosed to any other person without the prior consent of Mediawave.biz Hello 
  2. 2. New Media refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, and creative participation. The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media. - Wikipedia
  3. 3. 1.5 BILLION PEOPLE WORLDWIDE USING INTERNET *Sources: Pinterest
  4. 4. GOOGLE REPORTS THAT 97% CONSUMER SEARCH ONLINE
  5. 5. There are over 200.000.000 Blogs and 34% Bloggers post opinions about products and brands
  6. 6. 50% PEOPLE HAVE LEARNED ABOUT BREAKING NEWS VIA SOCIAL MEDIA RATHER THAN OFFICIAL NEWS SOURCES *Sources: Pinterest
  7. 7. 78% CONSUMERS TRUST PEER RECOMMENDATIONS, ONLY 14% TRUST ADVERTISMENTS
  8. 8. THE CHALLENGE IN NEW MEDIA ERA?
  9. 9. Traditional Media VS New Media TRADITIONAL MEDIA NEW MEDIA Lead Time Specific printing times Instant Reach Local Local and/or worldwide Longevity One time Cumulative – continues to build over time Flexibility for changes None Anytime Commitment Level Contracts None Restricted ad spaces Yes No restrictions Convenience Limited Computer, phone, tablet Tracking Hard to track Tracking everything Cost Need more cost More economic
  10. 10. Traditional Media VS New Media • Lead Time: Within traditional media, there are several process we have to go through. Such as: redaction, editing, etc. On the other hand, new media doesn’t have lead time. If you want to start campaign right now, you can do it, almost instantly • Reach: traditional media only targeted specific area only, those who read newspapers, tabloids, or magazine. On the other hand, your reach on new media can get worldwide also local, no boundaries • Longevity: campaign in traditional media only succeed within certain period. On the other hand, you can continue strategy overtime if using new media so the campaign will getting stronger. Allow more people to find you. Snowball effect • Flexibility for change: traditional media doesn’t have flexibility for change. If you wanna change the campaign, print again. On the other hand, you can change campaign in new media almost anytime. Change the offer, text, or anything whenever you want. Flexibility is in your hand. • Commitment Level: traditional media usually has formal contract. With new media, it’s all about freedom. You can choose contract yearly or day by day, the choice is yours • Restricted ad spaces: traditional media has so many restrictions, ad size, text limits, etc, you have to fit their guidelines. With new media, the are no restrictions, you can share as little or as much as you want regarding business and services you offer. • Convenience: no longer convenient. With new media, people can find you with many different channels: computer, laptop, etc • Tracking: Hard to know how effective your campaign on traditional media. With new media, you can measure how effective your campaign was, with only a finger touch away.
  11. 11. YEARS TO REACH 50 MILLION USER... RADIO 38 YEARS TELEVISION 13 YEARS INTERNET 4 YEARS IPOD 3 YEARS FACEBOOK LESS THAN A YEAR OVER 200 MILLION USERS THE AGE OF SOCIAL MEDIA *Sources: Pinterest
  12. 12. Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social media different from traditional or industrial media in many ways including quality, reach, frequency, usability, immediacy, and permanence Sources: Wikipedia
  13. 13. COCOMMPAPANNYY COCONNSUSUMMERESRS COCONNSUSUMMERESRS SOCIAL MEDIA CHANGE THE WAY OTHERS COMPANY OTHERS COMPANY COMPANY & CONSUMERS COMMUNICATE
  14. 14. THE BENEFIT OF SOCIAL MEDIA MARKETING *Sources Adam Ostrow
  15. 15. INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013 GENERAL USAGE *Sources: Maverick
  16. 16. INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013 PERSONAL USAGE *Sources: Maverick
  17. 17. INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013 PROFESSIONAL USAGE *Sources: Maverick
  18. 18. INDONESIAN JOURNALIST TECHNOGRAPHICS REPORT 2012 – 2013 PROFESSIONAL USAGE *Sources: Maverick
  19. 19. 6 out of 10 Journalist Agree to use social media for validating information *Sources: Maverick
  20. 20. *Sources: Maverick
  21. 21. *Sources: Maverick
  22. 22. *Sources: Maverick
  23. 23. *Sources: Maverick
  24. 24. *Sources: Maverick
  25. 25. Thank You! JAKARTA OFFICE : “You Can’t Improve What You Can’t Measure, You Can’t Measure What You Can’t Analyze, You Can’t Analyze What You Can’t Monitor.” - MediaWave Senayan Trade Center, 2nd floor, no.19 Jl. Asia Afrika - Pintu IX Gelora Senayan Jakarta Pusat 10240, Indonesia. BANDUNG OFFICE : Parahyangan Business Park Blok D No.5 The Suites Metro Jl Soekarno Hatta No.389 Bandung Tel/Fax: (022) 87793101, 87793123 LET’S CONNECT WITH US: www.mediawave.biz | T: @mediawave_id | F: Facebook.com/mediawave.id

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