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The Golden Rules of Social Media for Business
What you came here for <ul><li>Social media overview </li></ul><ul><li>Some specific social media channels </li></ul><ul><...
What you really came here for
And now for a brief interlude...
[video] Social Media Revolution from Socialnomics author  Erik Qualman http://www.youtube.com/watch?v=sIFYPQjYhv8
So what is this social media stuff anyway?
Social media: the term used to describe websites that enable interaction among people
What it is, really…
How many of us... <ul><li>Have watched a video on YouTube? </li></ul><ul><li>Read blogs? </li></ul><ul><li>On Facebook? </...
How New Zealand compares Source: Perceptive Attitude New Zealand survey
How big is social media in NZ? <ul><li>45% </li></ul>of us have downloaded, streamed or watched a video clip Source: The N...
Source: Compete The big numbers
Let’s look at some specifics
Blogs <ul><li>Two hundred million blogs </li></ul><ul><li>Easy to start, difficult to maintain </li></ul>
Facebook <ul><li>Profiles for friends and family </li></ul><ul><li>Exchange personal news, and  express brand loyalty </li...
LinkedIn <ul><li>>50 million users have  created professional profiles </li></ul><ul><li>Colleagues, collaborators, and  c...
YouTube <ul><li>Most popular online video site </li></ul><ul><li>Share and comment on video content </li></ul>
How big is YouTube? It would take more than 400 years to watch all the videos on YouTube. 13 more hours of video are uploa...
Twitter <ul><li>Fastest growing social network </li></ul><ul><li>Short text messages (140 characters)  about activities an...
How does it work?
Twitter
Make it easy on yourself
Social media is mainstream
Social media is mainstream
Why should  your business  care?
‘ False’ is the term most closely associated with advertising Source: The Nielsen Company/BuzzMetrics
In whom do we trust? Source: The Nielsen Company, April 2009
So how do you not make a dick of yourself? <ul><li>Act with integrity </li></ul><ul><li>Admit your mistakes </li></ul><ul>...
Act with integrity
Core Principles
Core Principles <ul><li>Genuine.  </li></ul><ul><li>Honest.  </li></ul><ul><li>Valuable.  </li></ul><ul><li>Generous. </li...
Core Principles
Core Principles
Admit your mistakes
 
Be audience-centric
Be human Woooo Hoooo Thanks for following me on Twitter. Please check out our SEO & Internet Marketing Services ...whateve...
Be yourself. Your corporate purpose can be found in the humanity of your customers
???
Kaila Colbin, PMP, BSc www.missinglinknz.co.nz [email_address] @kcolbin @missinglinknz 027 466 2530 Level 1, 107 Cashel St...
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How to use social media for business without making an ass of yourself

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A presentation I gave for the International Association of Business Communicators in Christchurch, NZ.

Published in: Technology, Business
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How to use social media for business without making an ass of yourself

  1. 1. The Golden Rules of Social Media for Business
  2. 2. What you came here for <ul><li>Social media overview </li></ul><ul><li>Some specific social media channels </li></ul><ul><li>Why your business should care </li></ul><ul><li>Social media etiquette </li></ul>
  3. 3. What you really came here for
  4. 4. And now for a brief interlude...
  5. 5. [video] Social Media Revolution from Socialnomics author Erik Qualman http://www.youtube.com/watch?v=sIFYPQjYhv8
  6. 6. So what is this social media stuff anyway?
  7. 7. Social media: the term used to describe websites that enable interaction among people
  8. 8. What it is, really…
  9. 9. How many of us... <ul><li>Have watched a video on YouTube? </li></ul><ul><li>Read blogs? </li></ul><ul><li>On Facebook? </li></ul><ul><li>On LinkedIn? </li></ul><ul><li>Comment on blogs? </li></ul><ul><li>Write a blog? </li></ul><ul><li>Have a Twitter account? </li></ul><ul><li>Use your Twitter account? </li></ul>
  10. 10. How New Zealand compares Source: Perceptive Attitude New Zealand survey
  11. 11. How big is social media in NZ? <ul><li>45% </li></ul>of us have downloaded, streamed or watched a video clip Source: The Nielsen Company 48% of us have created an online profile 37% of us have downloaded, streamed or listened to music
  12. 12. Source: Compete The big numbers
  13. 13. Let’s look at some specifics
  14. 14. Blogs <ul><li>Two hundred million blogs </li></ul><ul><li>Easy to start, difficult to maintain </li></ul>
  15. 15. Facebook <ul><li>Profiles for friends and family </li></ul><ul><li>Exchange personal news, and express brand loyalty </li></ul><ul><li>350 million users </li></ul>
  16. 16. LinkedIn <ul><li>>50 million users have created professional profiles </li></ul><ul><li>Colleagues, collaborators, and close clients </li></ul><ul><li>Network and referrals </li></ul>
  17. 17. YouTube <ul><li>Most popular online video site </li></ul><ul><li>Share and comment on video content </li></ul>
  18. 18. How big is YouTube? It would take more than 400 years to watch all the videos on YouTube. 13 more hours of video are uploaded to YouTube every minute. By the time you finished your 400 years, another 312,000 years of video will have been uploaded.
  19. 19. Twitter <ul><li>Fastest growing social network </li></ul><ul><li>Short text messages (140 characters) about activities and observations </li></ul>
  20. 20. How does it work?
  21. 21. Twitter
  22. 22. Make it easy on yourself
  23. 23. Social media is mainstream
  24. 24. Social media is mainstream
  25. 25. Why should your business care?
  26. 26. ‘ False’ is the term most closely associated with advertising Source: The Nielsen Company/BuzzMetrics
  27. 27. In whom do we trust? Source: The Nielsen Company, April 2009
  28. 28. So how do you not make a dick of yourself? <ul><li>Act with integrity </li></ul><ul><li>Admit your mistakes </li></ul><ul><li>Be audience-centric </li></ul><ul><li>Be human </li></ul>
  29. 29. Act with integrity
  30. 30. Core Principles
  31. 31. Core Principles <ul><li>Genuine. </li></ul><ul><li>Honest. </li></ul><ul><li>Valuable. </li></ul><ul><li>Generous. </li></ul><ul><li>Setting the example. </li></ul><ul><li>Personal yet professional. </li></ul><ul><li>Open to feedback. </li></ul>
  32. 32. Core Principles
  33. 33. Core Principles
  34. 34. Admit your mistakes
  35. 36. Be audience-centric
  36. 37. Be human Woooo Hoooo Thanks for following me on Twitter. Please check out our SEO & Internet Marketing Services ...whatever, loser.
  37. 38. Be yourself. Your corporate purpose can be found in the humanity of your customers
  38. 39. ???
  39. 40. Kaila Colbin, PMP, BSc www.missinglinknz.co.nz [email_address] @kcolbin @missinglinknz 027 466 2530 Level 1, 107 Cashel Street social media marketing for do-gooders

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