Nadine's Personal Brand Plan - FASHIONISTA


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Nadine's Personal Brand Plan - FASHIONISTA

  1. 1. Nadine Rashad: An All-Around Fashionista
  2. 2. About Me I am currently studying at Humber College for public relations. I graduated from Dalhousie University in 2008 with a Bachelor’s degree in Management. I then worked as an account executive at Inquiry Management Systems. I am a dedicated and a hard-worker. I am excited and passionate about working as a public relations practitioner.
  3. 3. Me & The Things I Love
  4. 4. Personal Brand Statement <ul><li>My knowledge in high-end, street and bridal fashion will help me develop a successful career as a fashion public relations practitioner. </li></ul>
  5. 5. <ul><li>To focus my public relations career towards the fashion industry </li></ul><ul><li>To build my online presence through the use of social media applications </li></ul>GOALS “ Setting goals is the first step in turning the invisible into the visible.” - Anthony Robbins
  6. 6. Objectives <ul><li>To successfully establish my professional brand by incorporating my passions in life </li></ul><ul><li>To gain a competitive edge using my education, experience and creativity </li></ul><ul><li>To create an online network that will create career opportunities </li></ul>
  7. 7. PERSONAL SWOT ANALYSIS <ul><li>Strengths </li></ul><ul><li>Bachelor of Management from Dalhousie University, public relations post-graduate certificate from Humber College </li></ul><ul><li>I am creative, energetic, generous and patient </li></ul><ul><li>An avid learner </li></ul><ul><li>Good written and oral communications skills </li></ul><ul><li>Work very well in teams </li></ul><ul><li>Weaknesses </li></ul><ul><li>It is difficult for me to say “no,” which sometimes I have too much on my plate at once </li></ul><ul><li>Finding the balance between being brutally honest and knowing when to restrain giving my full opinion </li></ul><ul><li>Opportunities </li></ul><ul><li>Social media knowledge gives me a competitive edge </li></ul><ul><li>My experience as an account executive provided me with strong client relation skills </li></ul><ul><li>I work well under pressure and in a fast-paced environment; I can keep pace with the fashion PR industry </li></ul><ul><li>Apply my passion and innovation for cooking and photography gives me a unique spin on fashion </li></ul><ul><li>Threats </li></ul><ul><li>Fashion is a competitive field, especially for my age and gender </li></ul><ul><li>Weak economy has lowered job opportunities </li></ul><ul><li>I lack direct experience in the field of fashion </li></ul>
  8. 8. Strategies <ul><li>- Build an online presence </li></ul><ul><ul><li>Through a variety of social media applications </li></ul></ul><ul><ul><li>Keeping my blog up-to-date to build a loyal audience </li></ul></ul><ul><li>- Network within the fashion public relations industry </li></ul><ul><ul><li>Volunteer at events </li></ul></ul><ul><ul><li>Attend networking conference and workshops (such as Third Tuesday Meetups) </li></ul></ul><ul><li>- Build and maintain a current knowledge in fashion </li></ul><ul><ul><li>Read, read and read some more </li></ul></ul><ul><ul><li>Follow blogs, read magazine, follow fashion on twitter, read national and international newspapers </li></ul></ul>
  9. 9. My Social Media Channels (Click on the images below to visit the page) My Blog - Nadine’s Two Cents My Twitter Page Linkedin Facebook
  10. 10. Key Messages <ul><li>My experience and education will provide me with the skill set necessary to become successful in the fashion public relations industry. I will use my social media applications as a networking tool to develop my online presence. I hope to develop my knowledge and experience in the fashion industry, as it is my passion. </li></ul>
  11. 11. Critical Path <ul><li>March to August 2010 </li></ul><ul><ul><li>Develop my blog by a minimum of writing once a week </li></ul></ul><ul><ul><li>Expand my connections on twitter </li></ul></ul><ul><ul><li>Volunteer at different events and venues to develop my experience </li></ul></ul><ul><ul><li>Look for an internship position that will provide me with the best opportunities and learning experience </li></ul></ul><ul><li>September to October 2010 </li></ul><ul><ul><li>Maintain my online presence through out my internship </li></ul></ul><ul><li>November 2010 to … </li></ul><ul><ul><li>Develop my career as a public relations practitioner </li></ul></ul><ul><ul><li>Apply social media to my life both professionally and personally </li></ul></ul>