ELEMENTS OF PERSUASION
What does it mean to persuade? <ul><li>To convince a person or group that one’s belief is correct </li></ul><ul><li>Also, ...
How can people be persuaded? <ul><li>Through the use of: </li></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Logi...
Credibility <ul><li>“ Smoking can cause serious heart problems,” explained Dr. Smith, one of the leading cardiologists for...
Emotion <ul><li>Appeals to the audience’s feelings to persuade them. </li></ul>
Logic <ul><li>Uses facts, statistics, studies, and historical examples to persuade. </li></ul>
What method would you use to persuade in each situation? <ul><li>You want someone to stop smoking. </li></ul><ul><li>You w...
Learn your audience. <ul><li>Adhere to their:  </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Values </li></ul...
FORMAT Page Setup FORMAT Page Setup MLA MLA
Your entire paper should: <ul><li>Use Times New Roman, 12 pt </li></ul><ul><li>Be double-spaced </li></ul><ul><ul><li>No e...
Your first page should: <ul><li>Include four items in the upper left corner  (these should be double-spaced as well): </li...
12 pt. Times New Roman Indented paragraphs Double-spaced throughout
How to double-space: <ul><li>Word 2007 and earlier: </li></ul><ul><ul><li>Click the Format menu </li></ul></ul><ul><ul><li...
What’s wrong with this formatting? Not Times New Roman Single-spaced information Bolded Title
What’s wrong with this formatting? Larger bold title Unnecessary Name Margins wider than 1”
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Elements of Persuasion and MLA Formatting

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Elements of Persuasion and MLA Formatting

  1. 1. ELEMENTS OF PERSUASION
  2. 2. What does it mean to persuade? <ul><li>To convince a person or group that one’s belief is correct </li></ul><ul><li>Also, to convince others to act upon that belief. </li></ul>
  3. 3. How can people be persuaded? <ul><li>Through the use of: </li></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Logic </li></ul></ul><ul><ul><li>Emotions </li></ul></ul>Aristotle (384 BC-322 BC) “ [Rhetoric is] the ability, in each particular case, to see the available means of persuasion.” - Aristotle
  4. 4. Credibility <ul><li>“ Smoking can cause serious heart problems,” explained Dr. Smith, one of the leading cardiologists for the Ohio Medical Board. </li></ul><ul><li>Uses a person’s reputation to sway an audience </li></ul>“ My whole family smokes, and nobody ever had a heart attack,” said your neighbor, Ted.
  5. 5. Emotion <ul><li>Appeals to the audience’s feelings to persuade them. </li></ul>
  6. 6. Logic <ul><li>Uses facts, statistics, studies, and historical examples to persuade. </li></ul>
  7. 7. What method would you use to persuade in each situation? <ul><li>You want someone to stop smoking. </li></ul><ul><li>You want people to stop texting and driving. </li></ul><ul><li>You want cell phones to be allowed in school. </li></ul><ul><li>There should never be homework. </li></ul>
  8. 8. Learn your audience. <ul><li>Adhere to their: </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Values </li></ul></ul><ul><ul><li>Expectations </li></ul></ul><ul><li>Be reasonable; don’t “talk down” to them </li></ul><ul><li>Set your own emotions aside </li></ul>
  9. 9. FORMAT Page Setup FORMAT Page Setup MLA MLA
  10. 10. Your entire paper should: <ul><li>Use Times New Roman, 12 pt </li></ul><ul><li>Be double-spaced </li></ul><ul><ul><li>No extra spaces between paragraphs </li></ul></ul><ul><li>Have 1-inch margins on all sides </li></ul><ul><li>Indent paragraphs (use the Tab key) </li></ul>
  11. 11. Your first page should: <ul><li>Include four items in the upper left corner (these should be double-spaced as well): </li></ul><ul><ul><li>Your name </li></ul></ul><ul><ul><li>Your instructor’s name </li></ul></ul><ul><ul><li>The course title </li></ul></ul><ul><ul><li>The due date </li></ul></ul><ul><li>Have a centered title in 12 pt Times New Roman </li></ul><ul><ul><li>No need for bold , underline , or italics </li></ul></ul>
  12. 12. 12 pt. Times New Roman Indented paragraphs Double-spaced throughout
  13. 13. How to double-space: <ul><li>Word 2007 and earlier: </li></ul><ul><ul><li>Click the Format menu </li></ul></ul><ul><ul><li>Click “Paragraph…” </li></ul></ul><ul><ul><li>In the section labeled “Spacing,” click the drop-down menu and choose “Double.” </li></ul></ul>
  14. 14. What’s wrong with this formatting? Not Times New Roman Single-spaced information Bolded Title
  15. 15. What’s wrong with this formatting? Larger bold title Unnecessary Name Margins wider than 1”

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