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# 1.6 understanding markets (part 2) - moodle

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• Video (Part 1) 10.38 mins
• Students to complete the worksheet based on Stationers.
• P40
• ### 1.6 understanding markets (part 2) - moodle

1. 1. Do Now!Define marketsegmentation.List the three maincategories for marketsegmentation andtheir meaning.
2. 2. Market SegmentsWhere the market is broken down into smaller sections with similar characteristics.
3. 3. Understanding Markets
4. 4. Learning ObjectivesBy the end of this lesson you should be able to:1. Understand and use numerical techniques to analyse data.2. Use numerical techniques to analyse market conditions.
5. 5. Proportions of a total market share Soft Drink Market Share Market share – the proportion of a total market accounted for by Sprite one product or company. 14% Market size – the measurement Fanta Coca- Cola 40% of the size of a whole market. 17% Expressed as value of sales (currency) or volume of sales (units). Pepsi 29% Market share Total in a market x 100
6. 6. Market Share What is the market share for each Market share of the following Businesses? Total in a market x 100Company Sales Market ShareTopshop 400,000 41%Oasis 250,000 26%Warehouse 200,000 21%New Look 125,000 13%Total 975,000 100%
7. 7. Changes in market share Suppose a business had sales of last year of £300,000 and this year sales where £425,000. How do we calculate?How much has the value changed? (£425,000 - £300,000)New value of sales – old value of sales £125,000Original value x 100 £300,000 x 100 = 41.67% Market growth – measurement of a the change in market size, usually expressed as a percentage.
8. 8. HendersonsComplete questions 1and 2 - P40.Prepare to share youranswers.
9. 9. Re-cap Learning ObjectivesBy the end of this lesson you should be able to:1. Understand and use numerical techniques to analyse data.2. Use numerical techniques to analyse market conditions.
10. 10. FinallyWrite down anddefine fourkeywords from thisthis lesson.