Do Now!Discuss….1.   How do you think that they     entrepreneur/ inventor     developed the idea?2.   How or why the idea...
Generating and Protecting     Business Ideas
Learning ObjectivesBy the end of this lesson you should be able to:1.   Identify the main source of ideas for new business...
The Pure Package          Discuss….     1.    What are the main reasons           why Jennifer decided to start           ...
Sources of Business ideas                                                           What will an entrepreneur             ...
Sources of Business ideas        For each of the following write down a benefit and drawback             Knowing the      ...
Small Budget Research – why is this                  so important?         Use business directories such as the Yellow    ...
Market Mapping – Can you identify a              gap in the market?     Add the following FAST     FOOD outlets….         ...
Why would an entrepreneur want to            protect a business idea?LO2) Analyse the role of patents, copyrights and trad...
Protecting Business Ideas                A word, image, sound or smell that enables aCopyright          business to differ...
Protecting Business IdeasLO2) Analyse the role of patents, copyrights and trademarks as methods of protecting businessideas.
Dyson Wins Hoover Case          Discuss….     1.    Consider the benefits to           James Dyson of the protection      ...
What is a franchise?2 minute challenge…..                         Examples include:                         Investors Writ...
What is a franchise?       Franchise – The owner of a       business idea (franchisor) sells       the right to use that i...
Test your franchise knowledge       Complete the       worksheet t0 see what       you remember….           Prepare to sha...
Finally….Write down onequestion, based ontodays lesson.Use your question totest your peers.
Re-cap Learning ObjectivesYou should now be able to:1.   Identify the main source of ideas for new business start-     ups...
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1.2 generating and protecting business ideas - moodle

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  • Case study P10
  • See o
  • May get asked about small budget/ start-up research (consider small budget)
  • Don’t steal ideaProtect investmentNeed for new innovations/ inventions
  • Stand-up if your bday is in Jan to March – utilise for questioning why?
  • 1.2 generating and protecting business ideas - moodle

    1. 1. Do Now!Discuss….1. How do you think that they entrepreneur/ inventor developed the idea?2. How or why the idea could be copied?3. What can be done to protect a the business idea/ product?
    2. 2. Generating and Protecting Business Ideas
    3. 3. Learning ObjectivesBy the end of this lesson you should be able to:1. Identify the main source of ideas for new business start- ups and understand and how entrepreneurs identify and exploit a market niche.2. Analyse the role of patents, copyrights and trademarks as methods of protecting business ideas.3. Evaluate the benefits and disadvantages of franchising as a way to start a business.
    4. 4. The Pure Package Discuss…. 1. What are the main reasons why Jennifer decided to start her business? 2. Create a spider diagram to illustrate the strengths and weaknesses of her early decision when starting up.LO1) Identify the main sources of ideas for new business start-ups and understand and howentrepreneurs identify and exploit a market niche.
    5. 5. Sources of Business ideas What will an entrepreneur often based new business ideas on? Experience of a product or service Hobby or interest Realisation that there is a ‘niche’ or ‘gap in the market’LO1) Identify the main sources of ideas for new business start-ups and understand and howentrepreneurs identify and exploit a market niche.
    6. 6. Sources of Business ideas For each of the following write down a benefit and drawback Knowing the Spotting a gap in product or the market serviceLO1) Identify the main sources of ideas for new business start-ups and understand and howentrepreneurs identify and exploit a market niche.
    7. 7. Small Budget Research – why is this so important? Use business directories such as the Yellow Pages. Geographical mapping – locate existing competition or ID gaps in the market. Local and national demographic data – identify potential market features. Questionnaires or interviews. Market mapping – to identify market segments.LO1) Identify the main sources of ideas for new business start-ups and understand and howentrepreneurs identify and exploit a market niche.
    8. 8. Market Mapping – Can you identify a gap in the market? Add the following FAST FOOD outlets…. Burger King McDonalds Fish ‘n’ chips M&S Sandwich Subway Did you find any gaps?LO1) Identify the main sources of ideas for new business start-ups and understand and howentrepreneurs identify and exploit a market niche.
    9. 9. Why would an entrepreneur want to protect a business idea?LO2) Analyse the role of patents, copyrights and trademarks as methods of protecting businessideas.
    10. 10. Protecting Business Ideas A word, image, sound or smell that enables aCopyright business to differentiate itself from its competitors. Protection given to books, plays, films and Patent musicals. An exclusive right to use, process andTrademark produce a product, usually for a fixed period of time, up to 20 years.
    11. 11. Protecting Business IdeasLO2) Analyse the role of patents, copyrights and trademarks as methods of protecting businessideas.
    12. 12. Dyson Wins Hoover Case Discuss…. 1. Consider the benefits to James Dyson of the protection that a patent gave his business. 2. To what extent does a patent give a business such as Dyson an unfair advantage over competition?LO2) Analyse the role of patents, copyrights and trademarks as methods of protecting businessideas.
    13. 13. What is a franchise?2 minute challenge….. Examples include: Investors Write a definition of Lenders franchise…. Creditors Customers Employees Government Analysts Media But why would they want this information?
    14. 14. What is a franchise? Franchise – The owner of a business idea (franchisor) sells the right to use that idea to another person (franchisee). This is usually in return for a fee and a share in any profits that the franchisee makes.LO3) Evaluate the benefits and disadvantages of franchising as a way to start a business.
    15. 15. Test your franchise knowledge Complete the worksheet t0 see what you remember…. Prepare to share your answersLO3) Evaluate the benefits and disadvantages of franchising as a way to start a business.
    16. 16. Finally….Write down onequestion, based ontodays lesson.Use your question totest your peers.
    17. 17. Re-cap Learning ObjectivesYou should now be able to:1. Identify the main source of ideas for new business start- ups and understand and how entrepreneurs identify and exploit a market niche.2. Analyse the role of patents, copyrights and trademarks as methods of protecting business ideas.3. Evaluate the benefits and disadvantages of franchising as a way to start a business.

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