Modernism• Have you heard of the concept of Modernism before?• If so Where and Why?• If something is Modern how can it be out of date or old?
Key Question• The Modern age was exemplified by a number of key scientific examples - can you think what these could be?
Pre-Modern• Sense of self and purpose was often expressed via a faith, be that in a single god or in many gods (religion)• Pre-modern cultures have not been thought of creating a sense of distinct individuality• Religious officials, who often held positions of power, were the spiritual ‘messengers’ to the common person. It was only through these ‘messengers’ that the general masses had access to the divine• Tradition were sacred; social order/ceremony/morals are strictly enforced
Modernism• Late 19th century / early 20th century• move from agrarianism toward capitalism, industrialization, secularization, ratio nalization• Wide-scale and far reaching changes• post-traditional• post-medieval historical period• development of modern industrial societies• rapid growth of cities• followed by the horror of World War I• In art, Modernism rejects the ideology of realism• Modernism also rejects the lingering certainty of Enlightenment thinking, as well as the idea of a compassionate, all-powerful Creator
Changes during modernism• Adoption of new technologies into daily life of ordinary people. – What kind of technologies do you think?• Associated with urbanization and changing social traditions also came smaller families and changed relationships between parents and their children.
Technologies• Automobile• Modern Medicine• Telephone• Phonograph• Television• Electricity• RadioThe need to work with these technologies, repair them andlive with them—created social change.
Common theme in technologies?• Altered our perception of time and space through communication and speed
Extra modern examplesModern Examples Youtube addressModern design (chairs) http://www.youtube.com/watch?v=ErBGq6ZA-2UBauhaus http://www.youtube.com/watch?v=F8zuGsX_z_Y&feature=PlayList&p=F0E A633E28C6FC94&playnext=1&playnext_from=PL&index=54Cubism http://www.youtube.com/watch?v=LkODKN_m_H4&feature=PlayList&p=27 0D2871A940F123&index=3&playnext=2&playnext_from=PL
Differences between Modernism and postmodernism• By the early 1980s the postmodern movement in art and architecture began to establish its position through various conceptual and multi-media formats.• However dates are highly debatable, "one critics postmodernism is another critics modernism".• Some see them as two aspects of the same movement, and believe that late Modernism continues.• Postmodernism is essentially a reinterpret the modern.• Rejection of tradition• Many modernists believed that by rejecting tradition they could discover radically new ways of making art.
Key Points - Modernism• Inspired by technology and science• Applied mathematical and scientific logic to all human processs• Sought to make thing efficient and productive• Profit driven capitalism was the base "superstructure" behind production• Mass production and factory labour• Science and technology seen as essential components in human evolution• Design based around need and function• Efficiency and cost productiveness
Frederick W.Taylor (1856-1915) ThePrinciples of Scientific Management Managers assume full coordinating roles Analysis of production processes lead to simplification Time and Motion studies implemented for streamlined cost cutting
To what extent are Taylors Ideas still prevalent in todays Postmodern world?• Sky+• wireless internet• Iphone/ipad – smart phones/technological convergence• Tills in the workplace
Henry Ford (1863-1947)Inventor and manufacturer of the Ford motor car Assembly line manufacturing process The Standardization of the product The use of Special- purpose tools and/or equipment via the assembly line The Elimination of skilled labour in direct production
Key Concepts: Fordism and Taylorism• Perception of time radically changed in Modernity• New Technologies of Management such as Taylorism & Fordism altered the way people behaved as "Labouring Units"
Film as a Modernist Art Form• To what extent is Film a modernist art form?
Snow White (1937)• The 1930s were a period of immense upheaval economically• 1929 Wall Street Crash• Mass unemployment and homelessness
Post-Fordism (in Postmodernity) • New information technologies. • Emphasis on types of consumers in contrast to previous emphasis on social class. • The rise of the service and the white-collar worker. • The feminization of the work force (shift in gender roles in work place) • The globalization of financial markets
Key Modernity Points• Structure and Order• Efficiency and productivity• Science and technology
Modernism - Plenary• What events do you think caused the shift into Postmodernism between the 30s-50s?• Why would our trust in science and technology be questioned?
What caused the collapse of Modernism?• Stock Market Crash 1929• World War 2 and the Holocaust• Cold War and M.A.D• Collapse in socialist housing programmes• Warhols "Marylyn" goes on a European tour
Modernist Texts (challenge established styles and forms)19th century Early 20th century WW1-WW2 Post WW2 (before WW1)Van Gogh (post Mondrian (abstract) Duchamp (dadism – Pollock (abstractimpressionism) Picasso (cubism) anti-art) expressionism) Dali & Magritte (surrealism) Bauhaus Texts on modern/postmodern border -dada -surreal -abstract expressionism
Pomo: "Style over substance" Modern Postmodern
Modernism vs Postmodernism• On the attached sheet complete the column "postmodern" with the opposite of what is down in the "Modern" Column.
Homework (Due next Monday)• Complete modern/pomo chart (fill in pomo side)• Choose a modern artist/art movement – Fill in column chart (completing some research)• Choose a postmodern text – Fill in column chart (completing some research)• Write a page response explaining what they are (context) and compare how they are different