Modern Email Marketing with WordPress Membership Sites

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Presentations slides from Melbourne WordPress meet up on how you can use Memberships with WordPress as a way of extending your website and engage further with your customers

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  • You want to do one of two things: make a purchase with yousign up to an email list.
  • Twoways that marketingis currently done one.The subscribe boxThe Free Incentive
  • You have to create content with a higher perceived value to retain the attention of your visitors/customers.Free is becoming less trusted and less valuable People know you will promote..1. People use an email address specifically for signing up to emails. 2.The email inbox is getting crowded. How do you get people to engage and interact with you other than maybe opening the emails you send?
  • Create a private space where people can engage with your content.This takes them out of their email inboxMove beyond the email message in order to sell what you do.Social Media Marketing– most noise. Like talking in a busy streetEmail MarketingNew concept – Access/MembershipArea
  • Start moving towards the concept of signing up for access rather than signing up for emails.Create a free 'content library’ Add your valuable content that goes beyond the basic information Start with free access. Creates a higher perceived value straight away.
  • Create a private space where people have access to engage with your content. Drip content over time.You send an email, to alert them to new content. It provides a strong motivation to pay attention to your emails you are providing high valued content before selling anything.
  • Examplesmy.copybloggerScribe
  • Self Hosted WordPressMembership Plugin
  • Free Plugins:WPMU Dev - Memberships (Pro version $19)Paid:PremiseLanding Pages, Digital Products and Membership. $165 once off price.
  • What type of content to add?Blog– the easy to solve problemsAccess – Takes them deeper into the subjectSix types of content:Orientation – what do they need to know to buy?Intrigue – ‘I didn’t know that!’Feeding – holds their interest. seeing something in actionEvolving – clear up misconceptionsExposure – letting people know your product/service existsProving – show your expertise in the subject
  • What type of content to add?Access – Takes them deeper into the subjectSix types of content:Orientation – what do they need to know to buy?Intrigue – ‘I didn’t know that!’Feeding – holds their interest. seeing something in actionEvolving – clear up misconceptionsExposure – letting people know your product/service existsProving – show your expertise in the subject
  • Credits
  • Modern Email Marketing with WordPress Membership Sites

    1. 1. Modern Email Marketing
    2. 2. •••••••
    3. 3. So, tell me whereyou are strugglingright now..
    4. 4. DripContentProtectContentAccessLevelsSubscriptionshttp://wordpress.org/plugins/membership/http://getpremise.com/
    5. 5. • Easy to solve problems and FAQ’s• Orientation Content• Content teasers – show part of series as lead gen.• Clear up misconceptions.• Show them part of your product/service in action• Explain something they might not know aboutthe product. Provide Intrigue.
    6. 6. • Delve deeper into concepts• E-courses to learn further.• Webinars, seminars, master classes, group coaching• E-books and reports• Complete series of articles

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