A Holistic Approach to the Measurement of WOM

Keller Fay Group 14 years ago

Word-of-mouth: a strategy or an outcome?

Gabriel Borges 16 years ago

Social Media’s Influence in Purchase Decision

Hasan Ali MIRZA 15 years ago

Brand Design and its Effects on Consumer Purchasing

Stephanie Webb, MSc, MA 13 years ago

A study of brand awareness and brand choice

Projects Kart 13 years ago