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Hyundai india ltd

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Hyundai india ltd

  1. 1. new thinking new possibilities Hyundai Motor India Ltd PRESENTED BY MISAB P.T
  2. 2. Profile of Hyundai Industry: Automotive Headquarter: Sriperumbudur,Kanchipuram district, Tamil Nadu, India Key People: Mr. Bo Shin Seo (MD) Products: Automobiles Parent: Hyundai Motor Company Website: www.hyundai.co.in wholly owned subsidiary of hyundai motors company
  3. 3. Name & Logo The name Hyundai was chosen for its meaning which in English translates to “modern”. The Hyundai logo, a slanted and stylized 'H', symbolizes the company shaking-hands with its customers.
  4. 4. Chung Ju-Yung
  5. 5. HYUNDAI VISION
  6. 6. Car Density: Only 13 cars per 1000 people • 60% of the PV market is Hatchback segment • Consumers are informed and they are value driven • Huge growth potential for HMIL Social Factors • Emerging markets are slowing • the number of first time buyers of HMC is huge •Rapid urbanization – increase in Rural demand • Existing distribution channels and service networks• Preference for small and compact cars. They are socially acceptable even amongst the well off • Preference for fuel efficient cars with low running costs. Task Environment Large and growing domestic auto market • Competition is huge in this segment – 12 brands are competing against each other in the hatchback segment • HMIL has market share of 48% of the total exports of PV from India.
  7. 7. Innovation • Gives good quality cars to Customers • Vehicles are certified by Hyundai Engineers using 147 check points • aggressive investment in advertisement and sponsorships • No compromise on quality • Human centric, eco-friendly technologies and services. Brand Positioning • High brand equity • HML has become an Indian brand due to its long time presence in the Indian market • Perceived as value for money vehicle • India is a cricket crazy nation so tie ups with ICC is the best possible marketing strategy. Company Culture & Values • Management philosophy •Realization of Possibilities •Unlimited sense of Responsibility , Respect for Mankind • Core Values – Customer, Challenge, Collaboration, People, Global • Frequent change in management not good for the organization • Car sales dropped in July 2012 when the sales and marketing head resigned
  8. 8. Passenger Car Sales in march 44.24% 6.97% 19.21% 13.88% 5.11% 10.88% 2013 Maruti HYUNDAI Mahindra Honda Tata Others
  9. 9. First Car 1998-01 PRODUCT LINE “ Hyundai Santro was a runaway success. By which HMIL became the second largest automobile manufacturer and the largest automobile exporter in India”
  10. 10. PRODUCT LINE CONTI.. Marketing Strategies for Santro  Positioning and Targeting  Targeted the B segment  Small car with many additional features and low prices  Marketing Mix  Pricing based on consumer perceptions  3 versions of product with additional features  Elaborated process to select dealers and place of sale  Promotion done by Media Advertisements by celebrities like SRK
  11. 11. MODELS MANUFACTURED IN INDIA 1.Hyundai Eon (Launched 2011) 2.Hyundai Santro Xing (Launched 2003) 3.Hyundai Next Gen i10 (Launched 2010) 4.Hyundai Grand i10 (Launched 2013) 5.Hyundai Xcent (Launched 2014) 6.Hyundai Elite i20 (Launched 2014) 7.Hyundai Fluidic Verna (Launched 2011) 8.Hyundai Neo Fluidic Elantra (Launched 2010) MODELS IMPORTED 1.Hyundai Sonata (Launched 2012) 2.Hyundai Santa Fe Third Generation- 2014 Hyundai Eon Hyundai i10 Hyundai Santro Xing Hyundai i20 Hyundai Grand i10 SMALL SEGMENT Hyundai Accent 5-CARS IN 2-MID SIZE CARS Hyundai Verna Hyundai Elantra Hyundai Sonata Hyundai Santa Fe 3- LUXURY MODELS PRODUCT LINE CONTI..
  12. 12. PRICING BY HYUNDAI Pricing Strategy: -Price of regular has been standardized across all the models, and is the first step towards standardized service cost. -Final aspect of the strategy is to increase the average selling price of Hyundai cars all over India by introducing more premium and higher end products. Non- Pricing Strategy: -Educate the customer about Hyundai building a corporate image -Create hype and expectation about the cars -Explain the virtues of its products -To ensure that Indian customers develop a positive association with Korean car makers.
  13. 13. PRICING STRATEGY hyundai-grand-i10 Rs. 4.52 - Rs. 6.75 lakhs hyundai-xcent- Rs. 4.87 - Rs. 7.8 lakhs Hyundai Santro Rs. 3.13 - Rs. 4.35 lakhs PRICING SMALL SEGMENT CARS
  14. 14. Hyundai-neo-fluidic-elantra Rs. 13.35 - Rs. 17.02 lakhs PRICING CONTI.. Hyundai-sonata Rs. 19.64 - Rs. 21.77 lakhs Rs. 5.12 - Rs. 8.04 lakhs Rs. 7.51 - Rs. 12.28 lakhs
  15. 15. Hyundai is the country's largest passenger car exporter in India HML has two manufacturing plants in Sriperumbudur with total production capacity of 600,000 units per annum. HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. Exports to more than 120 countries across EU, Africa, Middle East, Latin America, Asia and Australi
  16. 16. (Aravind Saxena -2012)
  17. 17. Automotive Mission Plan 2016 Turnover $35 billion To $145 billion Turnover $35 billion To $145 billion Employment +25 million Will contribute 10 % of the countries GDPand 30- 35% of the industry GDP AUTO MOTIVE Plan 2016
  18. 18. THANK YOU Misab P.T Roll No: 43

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