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MAKE YOUR ONLINE MARKETER HAPPY #WebExpo | 2018|09|22
Problem
Solution
Why does it matter?
Why does it matter? 1 Targeting relevant users 2 Increasing conversion rate
1 Content Grouping 2 Page Elements Click Tracking 3 One-page Website Tracking 4 AJAX Website Tracking 5 Redirects
GOOGLE TAG MANAGER (GTM) <html> <Analytics> <Google Ads> <Facebook> ... </html> <html> <GTM> ... </html> Google Tag Manager
GOOGLE TAG MANAGER (GTM) <script> dataLayer.push({ 'event':'completedOrder', 'orderId':'987654321', 'revenue':10250 }); </...
1
1
<script> dataLayer.push({ 'pageType':'product detail', 'pageCategory1':'Dakine', 'pageCategory2':'Bags', 'pageCategory3':'...
2 <a href="#photos" role="tab" data-toggle="tab" id="tabPhotos">Photos</a>
2 <a href="#photos" role="tab" data-toggle="tab" data-ga-type="event-cal" data-ga-ec="Clicks" data-ga-ea="Tabs" data-ga-el...
<a href="#photos" role="tab" data-toggle="tab" data-ga-type="event-cal" data-ga-ec="Clicks" data-ga-ea="Tabs" data-ga-el="...
3
3 <div class="sectional" id="section-intro"> ... </div> <div class="sectional" id="section-features"> ... </div> <div clas...
4
4
<ANALYTICS CODE/> HOMEPAGE <ANALYTICS CODE/> PRODUCT <ANALYTICS CODE/> CART <ANALYTICS CODE/> HOMEPAGEPRODUCTCART 4
<script> dataLayer.push({ 'event':'gaVirtualPageview', 'gaVirtualPageviewUrl' : '/ajax-page-url', 'gaVirtualPageviewTitle'...
https://webanalyticssetup.com?utm_medium=social &utm_source=linkedin.com&utm_campaign=WebExpo http://www.example.com/?para...
WebAnalyticsSetup.com/webexpo miroslav@miroslavpecka.cz miroslavpecka.cz twitter.com/mpecka Connecting on-line marketing &...
Web Developers, Make Your Online Marketer Happy
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Web Developers, Make Your Online Marketer Happy

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5 solutions step-by-step at https://webanalyticssetup.com/make-online-marketer-happy/
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Online marketers, web developers, and clients can save both time and money if they understand each other. Marketers need data about the behavior of their website users--and they can't get that data without the support of the web developers on their team.

At Miroslav's talk, he'll share five examples of web development solutions that your marketing team will love! All the solutions are reusable and can be incorporated into your CMS or libraries. This talk is a one-time investment that will help you keep your clients happy and save you time on every project you work on in the future.
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@ WebExpo Prague conference 2018/09/22

Published in: Marketing
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Web Developers, Make Your Online Marketer Happy

  1. 1. MAKE YOUR ONLINE MARKETER HAPPY #WebExpo | 2018|09|22
  2. 2. Problem
  3. 3. Solution
  4. 4. Why does it matter?
  5. 5. Why does it matter? 1 Targeting relevant users 2 Increasing conversion rate
  6. 6. 1 Content Grouping 2 Page Elements Click Tracking 3 One-page Website Tracking 4 AJAX Website Tracking 5 Redirects
  7. 7. GOOGLE TAG MANAGER (GTM) <html> <Analytics> <Google Ads> <Facebook> ... </html> <html> <GTM> ... </html> Google Tag Manager
  8. 8. GOOGLE TAG MANAGER (GTM) <script> dataLayer.push({ 'event':'completedOrder', 'orderId':'987654321', 'revenue':10250 }); </script> WEBPAGE SOURCE CODE GOOGLE TAG MANAGER
  9. 9. 1
  10. 10. 1
  11. 11. <script> dataLayer.push({ 'pageType':'product detail', 'pageCategory1':'Dakine', 'pageCategory2':'Bags', 'pageCategory3':'Male' }); </script> 1
  12. 12. 2 <a href="#photos" role="tab" data-toggle="tab" id="tabPhotos">Photos</a>
  13. 13. 2 <a href="#photos" role="tab" data-toggle="tab" data-ga-type="event-cal" data-ga-ec="Clicks" data-ga-ea="Tabs" data-ga-el="Photos">Photos</a>
  14. 14. <a href="#photos" role="tab" data-toggle="tab" data-ga-type="event-cal" data-ga-ec="Clicks" data-ga-ea="Tabs" data-ga-el="Photos">Photos</a> 2
  15. 15. 3
  16. 16. 3 <div class="sectional" id="section-intro"> ... </div> <div class="sectional" id="section-features"> ... </div> <div class="sectional" id="section-technology"> ... </div> <div class="sectional" id="section-privacy"> ... </div> <footer> ... </footer>
  17. 17. 4
  18. 18. 4
  19. 19. <ANALYTICS CODE/> HOMEPAGE <ANALYTICS CODE/> PRODUCT <ANALYTICS CODE/> CART <ANALYTICS CODE/> HOMEPAGEPRODUCTCART 4
  20. 20. <script> dataLayer.push({ 'event':'gaVirtualPageview', 'gaVirtualPageviewUrl' : '/ajax-page-url', 'gaVirtualPageviewTitle': 'My Page Title' }); </script> <script> dataLayer.push({ 'event':'gaEvent', 'gaEventData': { 'eCat':'Forms', 'eAct':'Newsletter subscribed', 'eLab':'' } }); </script> 4
  21. 21. https://webanalyticssetup.com?utm_medium=social &utm_source=linkedin.com&utm_campaign=WebExpo http://www.example.com/?parameter=1&gclid=Tester-123#bookmark #Append new query to original query RewriteRule ^page.php$ /target.php?bar=baz [QSA,L] # from http://example.com/page.php?foo=bar # to http://example.com/target.php?foo=bar&bar=baz 5 https://httpd.apache.org/docs/2.4/rewrite/flags.html
  22. 22. WebAnalyticsSetup.com/webexpo miroslav@miroslavpecka.cz miroslavpecka.cz twitter.com/mpecka Connecting on-line marketing & web development.

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