Sooduspakkumised 06.02-12.02_compressed.pdf
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Web Developers, Make Your Online Marketer Happy
- 1. MAKE YOUR ONLINE MARKETER HAPPY #WebExpo | 2018|09|22
- 2. Problem
- 3. Solution
- 4. Why does it matter?
- 5. Why does it matter? 1 Targeting relevant users 2 Increasing conversion rate
- 6. 1 Content Grouping 2 Page Elements Click Tracking 3 One-page Website Tracking 4 AJAX Website Tracking 5 Redirects
- 7. GOOGLE TAG MANAGER (GTM) <html> <Analytics> <Google Ads> <Facebook> ... </html> <html> <GTM> ... </html> Google Tag Manager
- 8. GOOGLE TAG MANAGER (GTM) <script> dataLayer.push({ 'event':'completedOrder', 'orderId':'987654321', 'revenue':10250 }); </script> WEBPAGE SOURCE CODE GOOGLE TAG MANAGER
- 9. 1
- 10. 1
- 11. <script> dataLayer.push({ 'pageType':'product detail', 'pageCategory1':'Dakine', 'pageCategory2':'Bags', 'pageCategory3':'Male' }); </script> 1
- 12. 2 <a href="#photos" role="tab" data-toggle="tab" id="tabPhotos">Photos</a>
- 13. 2 <a href="#photos" role="tab" data-toggle="tab" data-ga-type="event-cal" data-ga-ec="Clicks" data-ga-ea="Tabs" data-ga-el="Photos">Photos</a>
- 14. <a href="#photos" role="tab" data-toggle="tab" data-ga-type="event-cal" data-ga-ec="Clicks" data-ga-ea="Tabs" data-ga-el="Photos">Photos</a> 2
- 15. 3
- 16. 3 <div class="sectional" id="section-intro"> ... </div> <div class="sectional" id="section-features"> ... </div> <div class="sectional" id="section-technology"> ... </div> <div class="sectional" id="section-privacy"> ... </div> <footer> ... </footer>
- 17. 4
- 18. 4
- 19. <ANALYTICS CODE/> HOMEPAGE <ANALYTICS CODE/> PRODUCT <ANALYTICS CODE/> CART <ANALYTICS CODE/> HOMEPAGEPRODUCTCART 4
- 20. <script> dataLayer.push({ 'event':'gaVirtualPageview', 'gaVirtualPageviewUrl' : '/ajax-page-url', 'gaVirtualPageviewTitle': 'My Page Title' }); </script> <script> dataLayer.push({ 'event':'gaEvent', 'gaEventData': { 'eCat':'Forms', 'eAct':'Newsletter subscribed', 'eLab':'' } }); </script> 4
- 21. https://webanalyticssetup.com?utm_medium=social &utm_source=linkedin.com&utm_campaign=WebExpo http://www.example.com/?parameter=1&gclid=Tester-123#bookmark #Append new query to original query RewriteRule ^page.php$ /target.php?bar=baz [QSA,L] # from http://example.com/page.php?foo=bar # to http://example.com/target.php?foo=bar&bar=baz 5 https://httpd.apache.org/docs/2.4/rewrite/flags.html
- 22. WebAnalyticsSetup.com/webexpo miroslav@miroslavpecka.cz miroslavpecka.cz twitter.com/mpecka Connecting on-line marketing & web development.
