All About Social Media Measurement

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All About Social Media Measurement

  1. 1. All About * * * * ****Social Media Measurement By @Miriwobo
  2. 2. Social Media Measurement twitter@Miriwob ‐ Social Media  Consultant
  3. 3. How to measure Social Media? twitter@Miriwob ‐ Social Media  Consultant
  4. 4. Social Media Goals Increase Sales/ Increase Web Improve Search Reduce SupportQuantitative Placements Traffic Engine Rankings Costs Reputation Strengthen Brand Strengthen Market ResearchQualitative Management Awareness Candidate (eg. Improve Services, Relationship communication,…) twitter@Miriwob ‐ Social Media  Consultant
  5. 5. Social Media Value Value Benefit Advertising Gain potential candidates who are acti el in ol ed ho actively involved (Visibility/Traffic) Gain potential candidates who view and p Advertising Ad ti i download the content, without actively participating (Visibility/Traffic) PR Impact of social media on eg. Reputation Management Word-of-Mouth Mentions in high-profile blogs/ websites/ Influencers Research Direct customer feedback Cost saving support calls / direct inquiries Support twitter@Miriwob ‐ Social Media  Consultant
  6. 6. 1. Define your Social Media Metrics twitter@Miriwob ‐ Social Media  Consultant
  7. 7. 2. Create Activity Timlines twitter@Miriwob ‐ Social Media  Consultant
  8. 8. 3. Track Transactional Precursors twitter@Miriwob ‐ Social Media  Consultant
  9. 9. 4. Overlay all Timelines twitter@Miriwob ‐ Social Media  Consultant
  10. 10. 4. Prove Relationships twitter@Miriwob ‐ Social Media  Consultant
  11. 11. 4. ROI Equation twitter@Miriwob ‐ Social Media  Consultant
  12. 12. Best SMM Tools twitter@Miriwob ‐ Social Media  Consultant

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