Conversations in Social Media<br />BS – Geeignet für: MA GSt; alle BA Modul: alt: BA-LA: A1LIN, 2-Fach-BA: A2LIN neu: BA-L...
Formales<br />Blog http://conversationsinsocialmedia.wordpress.com<br />Grundkurs Synchronicsbestanden?<br />Reader<br />B...
Benotung<br />Tests <br />45 Minuten zu Beginn des Juni- und Juli-Blocks<br />Lernstoff bezieht sich auf die Lektüre des j...
Basic Concepts<br />Conversations?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA    Miriam Rupp<br />4<br />
Basic Concepts<br />Social Media?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA    Miriam Rupp<br />5<br />
Basic Concepts<br />Whyshouldweexamineconversations in socialmediacloser?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOC...
Basic Concepts<br />How do weexamineconversations in socialmedia?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDI...
Discourseas Language Use (Brown & Yule, pp. 1-26)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA    Miriam Rupp...
Discourseas Language Use (Brown & Yule, pp. 1-26)<br />transactional vs. interactionalfunctionoflanguage<br />Do written t...
Discourseas Language Use (Brown & Yule, pp. 1-26)<br />How are the demands placed on language-producers different in speec...
Discourseand Medium(Biber1988: 36-46 and Paltridge, 13-19, 164-171)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL ME...
Discourseand Medium(Biber 1988: 36-46 and Paltridge, 13-19, 164-171)<br />					Which six situational 					components does ...
DiscourseandContext(Brown & Yule 1983: 35-50)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA    Miriam Rupp<br ...
DiscourseandContext(Brown & Yule 1983: 35-50)<br />	Make a list of Hymes’ features of context (p. 38f). Explain what each ...
DiscourseandContext(Brown & Yule 1983: 35-50)<br />	Imagine contexts for the following utterances and give an interpretati...
DiscourseandContext(Brown & Yule 1983: 35-50)<br />	What is the difference between context and co-text? Using the Virginia...
Discourseand Society (Paltridge: 23-48)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA    Miriam Rupp<br />17<b...
Discourseand Society (Paltridge: 23-48)<br />	Give definitions of the following technical terms and find examples from you...
Discourseand Genre (Paltridge: 82-103)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA    Miriam Rupp<br />19<br />
Discourseand Genre(Paltridge: 82-103)<br />List the characteristic features of a genre. (82, 84f) What distinguishes one g...
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Conversations in social media

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The Social Media sphere – like Online Communities, Blogs, Twitter, etc. – significantly changed the way people publish content, communicate and discuss publicly or semi-privately. Also, it has opened up new opportunities for companies, celebrities, and artists to interact directly with their customers and fans. Discourses and conversations taking place in this communicative environment give us many new perspectives on the analysis of their goals and strategies as well as their internal and external structure. The course will deal with fundamental aspects of discourse analysis, such as text and context, text structure and function, text type and genre, speech acts and activity types. Those theoretic aspects will then help us examine and discuss conversations in various social media contexts.

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Conversations in social media

  1. 1. Conversations in Social Media<br />BS – Geeignet für: MA GSt; alle BA Modul: alt: BA-LA: A1LIN, 2-Fach-BA: A2LIN neu: BA-LA: A2LIN, 2-Fach-BA: A2LIN<br />29./30.05.; 19./20.06.; 10./11.07.2010 | 10.00-15.00<br />Leistungspunkte: 3 bzw. 6 <br />2 SWS – 01.19.0.31 <br />
  2. 2. Formales<br />Blog http://conversationsinsocialmedia.wordpress.com<br />Grundkurs Synchronicsbestanden?<br />Reader<br />Benotung<br />Test am 19.06. (20%)<br />Test am 10.07. (20%)<br />Blog-Eintrag (20%)<br />Präsentation (40%)<br />Hausarbeit<br />29.05./30.05.2010<br />2<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />
  3. 3. Benotung<br />Tests <br />45 Minuten zu Beginn des Juni- und Juli-Blocks<br />Lernstoff bezieht sich auf die Lektüre des jeweils vorangegangenen und des aktuellen Blocks<br />Benotung: richtig/falsch/Argumente<br />Blogeintrag<br />Was zeichnet einen guten/informativen/unterhaltsamen Blog aus?<br />Benotung: inhaltliche Richtigkeit und Aufbereitung, B-Note<br />Präsentation<br />10./11. 07.<br />Thema: Case Studies<br />2er-Teams<br />15 Minuten<br />Benotung: B-Note, Inhalt<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />3<br />
  4. 4. Basic Concepts<br />Conversations?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />4<br />
  5. 5. Basic Concepts<br />Social Media?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />5<br />
  6. 6. Basic Concepts<br />Whyshouldweexamineconversations in socialmediacloser?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />6<br />
  7. 7. Basic Concepts<br />How do weexamineconversations in socialmedia?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />7<br />
  8. 8. Discourseas Language Use (Brown & Yule, pp. 1-26)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />8<br />
  9. 9. Discourseas Language Use (Brown & Yule, pp. 1-26)<br />transactional vs. interactionalfunctionoflanguage<br />Do written texts always have a transactional function and spoken texts an interactive function? Whyorwhy not?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />9<br />
  10. 10. Discourseas Language Use (Brown & Yule, pp. 1-26)<br />How are the demands placed on language-producers different in speech from what they are in writing? Under what circumstances would a speaker have an advantage over a writer, and vice versa?<br />What are paralinguistic cues?<br />Explain what the difference is between viewing discourse as a product and viewing it as a process. <br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />10<br />
  11. 11. Discourseand Medium(Biber1988: 36-46 and Paltridge, 13-19, 164-171)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />11<br />
  12. 12. Discourseand Medium(Biber 1988: 36-46 and Paltridge, 13-19, 164-171)<br /> Which six situational components does Douglas Biber identify to distinguish between typical speaking and typical writing?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />12<br />
  13. 13. DiscourseandContext(Brown & Yule 1983: 35-50)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />13<br />
  14. 14. DiscourseandContext(Brown & Yule 1983: 35-50)<br /> Make a list of Hymes’ features of context (p. 38f). Explain what each one refers to and why it is important for the interpretation of the discourse.<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />14<br />
  15. 15. DiscourseandContext(Brown & Yule 1983: 35-50)<br /> Imagine contexts for the following utterances and give an interpretation of each in its fictive context. Now alter the context by changing one of the contextual features. Has the interpretation of the utterance changed? If so, how?<br />Did you get your paper this morning? <br />You sure look like a child.<br />Is Cliff down by any chance?<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />15<br />
  16. 16. DiscourseandContext(Brown & Yule 1983: 35-50)<br /> What is the difference between context and co-text? Using the Virginia fragment to illustrate, explain what it means to say: ”Text creates its own context” (Brown & Yule 1983: 50).<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />16<br />
  17. 17. Discourseand Society (Paltridge: 23-48)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />17<br />
  18. 18. Discourseand Society (Paltridge: 23-48)<br /> Give definitions of the following technical terms and find examples from your own life world to illustrate:<br />discoursecommunity<br />speechcommunity<br />linguisticrepertoire<br />socialclass<br />socialnetwork<br />gender<br />identity<br />ideologicalpresupposition<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />18<br />
  19. 19. Discourseand Genre (Paltridge: 82-103)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />19<br />
  20. 20. Discourseand Genre(Paltridge: 82-103)<br />List the characteristic features of a genre. (82, 84f) What distinguishes one genre from another?<br /> <br />Explain what it means to speak of "choice" and "constraint" with respect to genre. (86)<br />How is the notion of prototype useful in identifying genres? (89)<br />Can the terms genre chain, genre network and genre set be used interchangeably, or is there a difference between them? (89-95)<br />Name some examples of "occluded" genres. Which ones can be considered "open"? (93)<br />29.05./30.05.2010<br />CONVERSATIONS IN SOCIAL MEDIA Miriam Rupp<br />20<br />

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