In July 2008, IDC launched a plan to build an on-line B2B community. This case study session highlights how IDC went from start to launch in just 8 months and how the community has developed since it's March 2009 debut. Miriam highlights the year in review and the lessons learned along the way -- from internal training bumps and messy metrics to new marketing partnerships, dashboards tied to new business activities, and unexpected business development success stories. It's been quite a year!
Vice President Marketing