Magazines

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Magazines

  1. 1. Survey for Professional Media<br />MireiFukasawa<br />Magazines-Adaptation to New Media-<br />
  2. 2. Declining Sales<br /><ul><li> 2008-2010: annually average of 10% decline in single copy sales</li></li></ul><li>How could New Media change “Magazine”?<br />“e-Magazine”<br />Touch Screen digital device (iPad / Kindle / Nook) <br /> - Download magazines, books, journals, comics, picture-books<br /> - Virtual Page Flipping function<br />Digital Magazines Launched: People, Time, Vogue, Wired, Disney Family Fun etc…<br />
  3. 3. Decline in e-Magazine sales…<br />Digital Edition Download / Print Product:<br />“Wired Magazine” Sales: 1st month: 100,000 downloads / 77,443 copies<br />2nd month: 31,000 downloads / 67,000 copies<br />3rd month: 28,000 downloads / 91,000 copies<br />Price: The most complaint about e-Magazine is the price<br />Lack of Exposure: Difficult to browse for magazines in the Application Store<br />Failure to Innovate: The functions has not up graded since it came out<br />Large download size: e-Magazine applications need to slim down<br />
  4. 4. Apple’s New Subscription <br />Billing Service<br /><ul><li>Apple earns 30 % share
  5. 5. If digital subscription will be sold outside iTunes application:</li></ul> the subscription within app should be same price or less<br /><ul><li> Customer information: Provided by Opt</li></li></ul><li>Future Digital Magazine: <br />Mag+<br /><ul><li> Analyzed former digital magazines: Why they have failed
  6. 6. Research / Understand the emotional attachment people have to magazines</li></ul>http://vimeo.com/8217311<br />What is next?<br />
  7. 7. Personal Magazine Creator<br />CreateMagazines: <br /><ul><li> Digital Publishing
  8. 8. E-book Conversion
  9. 9. MiniSite Creation
  10. 10. Digitilization</li></ul>http://www.createmagazines.com/showMagazine.php?mag_id=f5ykmJtioqM=<br />
  11. 11. Magazine = Digital Magazine ?<br />Conclusion:<br /> Adaptation of magazine to digital media means changing the concept of “Magazine.” Does this really mean magazine successfully adapted to new media? <br />=<br />
  12. 12. Work cited:<br />-”Encyclopædia Britannica eb.com: magazine” Jacob E. Safra. http://www.britannica.com/EBchecked/topic/356421/magazine<br />-”The Travel Insider: Wired Magazine‘s iPadePub - 6 times better than in print? “ Davis Rowell. http://blog.thetravelinsider.info/2010/05/wired-magazines-ipad-epub-6-times-better-than-in-print.html <br />- “The future of print magazines: fewer, but just fine” Josh Gordon. http://jgordon5.typepad.com/blog/digital_magazines_arent_real_/<br />-”Machable: Why iPad Magazine Sales Are Not as Bad as they seem” Lauren Indvilk. http://mashable.com/2010/12/29/ipad-magazine-sales-decline/<br />-“guardian.co.uk: Is this what the magazine of the future will look like?” Bobbie Johnson. http://www.guardian.co.uk/technology/blog/2009/dec/18/berg-bonnier-magplus<br /> _ “Apple Launches Subscriptions on the App Store” Trudy Muller. http://www.apple.com/pr/library/2011/02/15appstore.html<br /> _ Pictures: Flickr.com http://www.flickr.com/photos/mrbarbosa2000/4164406096/sizes/z/in/photostream/<br />

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