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Sustainability 2.0  What it means for corporate HQs
In this presentation <ul><li>Introduction </li></ul><ul><li>Communication shift </li></ul><ul><li>Sustainability 2.0 </li>...
Mira Bangel ZN Account Manager with Sustainability Focus <ul><li>BA Communications @HU 3 years ago </li></ul><ul><li>Germa...
ZeitgeistNet <ul><li>Zeitgeist : the spirit of the times  Net : Network, internet </li></ul><ul><li>11 years  working with...
Getting to know you <ul><li>Facebook/LinkedIn/Hyves? </li></ul><ul><li>Twitter? </li></ul><ul><li>Blogging? </li></ul><ul>...
Communication has changed…
New Establishments & Market Makers
… challenging us to think differently
Internet = Opportunity One Voice. Reach. Effective.
 
Sustainability Meaning? Ownership? Frame? Measures?
Re-think – don’t just re-do <ul><li>Being less bad  ≠ being good   </li></ul><ul><li>Focus on  effectiveness  rather than ...
5 steps towards leadership in  sustainability <ul><li>Define your communications  strategy  based on your  core values </l...
 
Hoshin Kanri
<ul><li>Set objectives that help you align towards a direction </li></ul><ul><li>Adapt your what you do based on experienc...
 
Thank you Mira Bangel (Twitter/LinkedIn/Facebook) [email_address] www.zn.be
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Sustainability2.0 @ ZN

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Sustainability 2.0 - A presentation I recently gave at Hogeschool Utrecht, my old university to Communication students at a kick-off meeting for a Sustainability project.

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Sustainability2.0 @ ZN

  1. 1. Sustainability 2.0 What it means for corporate HQs
  2. 2. In this presentation <ul><li>Introduction </li></ul><ul><li>Communication shift </li></ul><ul><li>Sustainability 2.0 </li></ul><ul><li>Tips & tricks </li></ul><ul><li>Direction Setting </li></ul>
  3. 3. Mira Bangel ZN Account Manager with Sustainability Focus <ul><li>BA Communications @HU 3 years ago </li></ul><ul><li>German/Iranian </li></ul><ul><li>Greenpeace China </li></ul><ul><li>Ideaplants.org & The Hub Brussels </li></ul><ul><li>Engaging Multimedia Art </li></ul><ul><li>MSc Environmental Decision Making </li></ul>Brussels, Australia, Beijing, London, Madrid, Germany, Utrecht
  4. 4. ZeitgeistNet <ul><li>Zeitgeist : the spirit of the times Net : Network, internet </li></ul><ul><li>11 years working with leading European and Global headquarters </li></ul><ul><li>Hub: network of experts/t alent/skills </li></ul><ul><li>eMarketing, campaigning, communications strategy for HQs </li></ul><ul><li>Focus on the Web as a key driver/opportunity for change </li></ul><ul><li>Hyperthinking </li></ul>ZN © 2006
  5. 5. Getting to know you <ul><li>Facebook/LinkedIn/Hyves? </li></ul><ul><li>Twitter? </li></ul><ul><li>Blogging? </li></ul><ul><li>Google Adwords? </li></ul><ul><li>… Efficient Marketing tools? </li></ul>The Social Technographics Ladder (Forrester 2008)
  6. 6. Communication has changed…
  7. 7. New Establishments & Market Makers
  8. 8. … challenging us to think differently
  9. 9. Internet = Opportunity One Voice. Reach. Effective.
  10. 11. Sustainability Meaning? Ownership? Frame? Measures?
  11. 12. Re-think – don’t just re-do <ul><li>Being less bad ≠ being good </li></ul><ul><li>Focus on effectiveness rather than efficiency </li></ul><ul><li>A new Model is required that incorporates sustainability… </li></ul><ul><li>… at the core of what you do </li></ul>
  12. 13. 5 steps towards leadership in sustainability <ul><li>Define your communications strategy based on your core values </li></ul><ul><li>Start from the inside out - internal communication comes first </li></ul><ul><li>Keep it real : Communicate what we already do </li></ul><ul><li>Recruit ambassadors </li></ul><ul><li>Constantly adapt & improve </li></ul>
  13. 15. Hoshin Kanri
  14. 16. <ul><li>Set objectives that help you align towards a direction </li></ul><ul><li>Adapt your what you do based on experience </li></ul><ul><li>The Toyota Way: KaiZen (constant improvement) </li></ul>Hoshin Kanri – direction setting
  15. 18. Thank you Mira Bangel (Twitter/LinkedIn/Facebook) [email_address] www.zn.be

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