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การตลาดทางตรง

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การตลาดทางตรง

  1. 1. 212. Direct Distribution 2 Two –waycommunication Awareness Advertising
  2. 2. 1.3.4.5. 1.
  3. 3. 2. One-to-oneMarketing DatabaseMarketing Relationship Marketing 3.
  4. 4. - One –step Approach - Two-stepApproach4. RFM 1. Direct Mail
  5. 5. Mailling List2. Telemaketing 22.1 Inbound Telemarketing
  6. 6. 2.2 Outbound Telemarketing3. Direct ResponseAdvertising3.1 Print Media Direct ResponseAdvertiting Advertorial3.2 Broadcast DirectResponse Advertiting
  7. 7. Infomercial4. 4.1 ElectronicTeleshopping4.2 EmailMarketing Amazon .com In teractiveMaketing
  8. 8. Drip Markating personalSelling NonstoreRetailing1
  9. 9. Party Plan 50 MLM Multilevel Marketing Network Marketing-

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