Mobile has disrupted channels
Social and mobile have changed the way we communicate
Traditional channels still work but must play nicely with digital
The sheer number of them – TV, social, mobile, print, advertising
Effectively measuring them
Lack of in-house skills
Ask your customers – their feedback is the most important
Don’t be afraid to experiment and lose a little bit of money
Don’t ignore mobile –put a strategy in place
1. CUTTHROUGHTHE NOISE
Be in the right place at the right time so
your message resonates. Context is key.
Be targeted – no spray and pray.
Image from: http://pixabay.com/en/axe-equipment-fire-fire-fighting-157766/
A good CRM will make data management easier and
allow you to manipulate it.
Data should be:
You will never have enough people.
Don’t be a jack of all trades and a master of
none – you will achieve little.
Allocate resource and allow it to be focused
on the task. Don’t distract it!
Image from: http://commons.wikimedia.org/wiki/File:Man-and-woman-icon.svg
Plan! “Fail to plan, plan to fail”
Get data in order
Get external help if you cannot manage it all