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Friends' web workshop


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Presentation used on meeting, 2 March 2010

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Friends' web workshop

  1. 1. Tuesday 2 March
  2. 2. <ul><li>Today: </li></ul><ul><li>Agree how we achieve our aims </li></ul><ul><li>Set our targets </li></ul>
  3. 4. <ul><li>Improve layout/navigation </li></ul><ul><li>Fundraise online </li></ul><ul><li>Develop the sense of who we are </li></ul><ul><li>Increase visitors to site </li></ul><ul><li>Have clear procedures </li></ul><ul><li>Friends’ Web Survey Nov. 2009 </li></ul>
  4. 6. Top OHP pages 2800 visits per month Top Friends’ pages 370 visits per month Average length of visit 3 minutes Average no. of pages viewed 4 or 5
  5. 8. <ul><li>To donate </li></ul><ul><li>To attend our events </li></ul><ul><li>Friends’ Web Survey Nov 2009 </li></ul>
  6. 25. Developing our brand online
  7. 26. Brand Identity Strong masthead and logo Social networking logos up front Login to the Met ‘Family’ Distinctive brand colour palette Dramatic images that tell a story Rich with images light on copy Additional value-added functions Clear call to action Education programme
  8. 27. <ul><li>Another great brand working well online </li></ul>
  9. 28. Images can have impact and tell a story…
  10. 29. … saying more about your brand than a thousand words
  11. 30. What are our stories? Who do we help? Who makes that happen? How can we tell people what we’re about? <ul><li>Colour palette strong but muted </li></ul><ul><li>Typography and white space </li></ul><ul><li>Images </li></ul>
  12. 31. <ul><li>Strong logo and masthead? </li></ul><ul><li>Distinctive colour palette? </li></ul><ul><li>Imagery that is dramatic, colourful and tells a story? </li></ul><ul><li>Clear typography and white space (copy light)? </li></ul><ul><li>Tone of voice: friendly, polite, succinct and to-the-point, clear calls to action? </li></ul>Review our online brand identity
  13. 32. <ul><li>Inclusive (85%) </li></ul><ul><li>Professional (79%) </li></ul><ul><li>Forward-thinking (79%) </li></ul><ul><li>Community-based (71%) </li></ul><ul><li>Creative (65%) </li></ul><ul><li>Friends’ Web Survey Nov 2009 </li></ul>But a brand is more than a logo … It is how we are perceived
  14. 33. <ul><li>Affordability </li></ul><ul><li>Education </li></ul><ul><li>Community </li></ul><ul><li>Inclusiveness </li></ul><ul><li>Excellence </li></ul><ul><li>Integrity </li></ul><ul><li>Should underpin all of our online communication </li></ul>Our brand values
  15. 34. Our brand personality Friendly Professional Modern Polite Elegant Forward thinking Open Inclusive Clear To the point Fun Exciting Caring Respectful
  16. 35. <ul><li>Agree how we achieve our aims </li></ul><ul><li>Set our targets </li></ul>How can our brand values and personality be communicated on the web site? What are the stories we can tell to support them? How can we show who we are and what we do through the website?
  17. 39. Source: Alexa Most visited sites (UK) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
  18. 40. 2002 2012
  19. 42. Source: Nielson Country Unique Audience (000) Time per person United States 142,052 6hr 9min United Kingdom 29,129 6hr 7min Germany 28,057 4hr 11min France 26,786 4hr 4min Spain 19,456 5hr 30min Italy 18,256 6hr 0min Australia 9,895 6hr 52min
  20. 44. <ul><li>“ Facebook  surged to the number 1 position among social  networks  for the first time in May 2009, and continued its strong growth trajectory throughout the year - finishing with 112 million visitors in December 2009, up 105 percent during the year.” (comSource) </li></ul>
  21. 47. <ul><li>Opportunities </li></ul><ul><li>Risks </li></ul><ul><li>Greater engagement </li></ul><ul><li>Broader audience </li></ul><ul><li>Your brand </li></ul>