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Wisdom Agency's Credentials 2019


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Wisdom Agency is a hybrid agency that combines research, branding, marketing, and digital technology to deliver excellent services to our clients. With the focus on strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. As a strategy-led agency, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.

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Wisdom Agency's Credentials 2019

  1. 1. WisdomAgency
  2. 2. A B O U T U S WISDOM AGENCY is a hybrid agency that combines research, branding, marketing, and digital technology to deliver excellent services to our clients. With the focus on strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. As a strategy-led agency, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution. WisdomAgency
  3. 3. Our Philosophy Our belief that wisdom is the ultimate attribute that drives the success of every business. Wisdom Agency continually strive to collect insights and turn them into strategies that can transform business’s prospects. Our Vision Wisdom Agency aspires to heighten the standards of marketing firms in Vietnam by being a sample of authentic work with strategic focus, the commitment to end results and long-term partnership Our Mission Wisdom Agency assists our middle-sized clients to cope with global changes of digitalisation in marketing, branding and communication. Our services focus on accuracy of strategy and consistency of implementation to aim for success in the long run. Our WisdomAgency
  4. 4. Our Authentic Try Harder End Result Wisdom Agency are being true to our ourselves by appreciating our staff’s effort and caring for the welfare of our clients sincerely. A large part of our innovations is inspired by the passion of our staff that is always ready to go the extra miles to foresee the end-result then try harder for the best services. WisdomAgency
  5. 5. WisdomAgency Our BOD Account Client Service Project Management Strategy Planning Supervision Digital Integration Performance Marketing Content Direction Curation Art Art Direction Interactive Design Back office Finance Human Resource
  6. 6. Our Our services are based on four fundamental mainstays on which our business principles thrive. • Market Research • Online Survey • Visualization & Interpretation • Brand Strategy • Logo & Visual Identity • Slogan & Brand Voice • Brand Management • Brand Evaluation • Marketing Strategy • Marketing Campaigns • Marketing Collateral • Promotional Products • Digital Marketing • Social Media Marketing • Content Marketing • Media Planning • Digital Audit • Digital Strategy • Digital Analytics • Website Development • Search Optimisation • Email Automation RESEARCH BRANDING MARKETING DIGITAL
  7. 7. Our Clients
  8. 8. Featured Projects
  9. 9. Brand Strategy Marketing Communications Digital Integration WisdomAgency
  10. 10. Clients since 2016 and likely to be for more years to come - 2016: initial cooperation on brand and marketing - 2017: launching of the first financial service for consumer – the VF-iSaving - 2018: launching of VF-iTrade – the online individual trading platform - 2019: digital integration enhancement, building of the marketing tech stack
  11. 11. Wisdom Agency first worked on the adaptation of the re- branding and building those first blocks of marketing and digital presence such as website, social and search marketing - Defined value proposition and brand - Marketing strategy - Digital presence 2016 WisdomAgency
  12. 12. VFM was launching new financial products called Systematic Investment Plan (SIP) with the intent to make it as easy as possible to the non-investor people. Wisdom Agency expanded the work of branding to marketing launching campaign for the new product. From brand communications to product naming and branding, Wisdom Agency worked alongside VFM’s marketing team to deliver the best result. The new product - VF-iSaving – was introduced together with communication campaign to launch the new product. The voice was best tuned for audience which were working professionals, not investors by the earthly defined term of investments. Also, it was based primarily on performance marketing to monitor and nurture qualified leads Strategic launching plan Key visuals development Content management Media performance Event & PR release Successfully introduced VF-iSaving to the market. At the end of the year, VFM was the #1 consumer investment fund in the market. During the campaign period, Wisdom Agency have achieved ‣ More than 16,500 fans on Facebook ‣ Reached to 2 million users ‣ 1000 sale leads generated 2017 WisdomAgency
  13. 13. Wisdom Agency understood that every good marketing plan began with quality products and services. In order to improve the customers’ experience, Wisdom Agency had to enhance the service by the use of digital technology After one year of branding work, Wisdom Agency launched the new online trading platform – VF-iTrade – in 2018. The platform shortened the contract procedure and enable customers quick and do-it-yourself online transactions. Also, Wisdom Agency matched the brand and product strategies by adjusting the branding voice and identity to a younger audience who were more tech-savvy that would allow them to use VF-iTrade with ease. 2018 marked the peak successful year of VFM with exponential- growing ratios - Customer base growth: 200% - Revenue growth: 10 times the base of the first year’s 2018 WisdomAgency
  14. 14. VFM and Wisdom agreed to work on the extension of VFM’s brand core and value. However, as it was no longer a market follower, the new mission was how to extend the market and re-educate young potentials by the benefits of fund certificates. 2019 Wisdom Agency plan to extend the activities beyond digital platform and communications. In fact, the brand is planned to become a sponsor of financial planning education to young generation so that they can live, grow and achieve more by their ambitions. WisdomAgency
  15. 15. Branding Strategy Marketing Strategy Tech WisdomAgency
  16. 16. One Road Research (ORR) is an international business that focuses on financial research and reports that guide international investors who are interested in Asian emerging markets such as Vietnam. With this strategic partnership, Wisdom Agency worked alongside the client from incubation to execution, helping them to build the brand and digital strategy that match their business model and operations. Wisdom Agency immediately realized what ORR needed was a fully digitalised business operations system with priorities to content development and digital marketing. Since our audience was niche and recurring, the business model also required a certain level of automation to shorten the time gap between each engagement and increase the personalization of content WisdomAgency
  17. 17. Branding: an entirely new brand identity system was created, based on the inspiring story of the Ancient Silk Road which connected the East and West. Marketing: media performance marketing with regional scale. The marketing focused heavily on social media and search marketing to collect and optimised for better leads. Tech: integrated website and email automation. The integrated with email and media automation to extract data from multiple channels to solidify single customer portraits which further generated better action. The business is up and running now. For the first of operations, it has attracted 30,000+ and growing subscribers. In stage 2, Wisdom Agency plan to promote the paid subscription and reports and broaden the research base to global scale. WisdomAgency
  18. 18. America Malaysia Europe Kuala Lumpur Hong Kong Tokyo Sydney Melbourne Auckland London Antwerp Copenhagen Hamburg Luxemburg California Los Angeles Chicago New Jersey Seattle Manhattan San Francisco Dallas New York Washington DC Vancouver Toronto more than 9,000 users from 23 big cities in America, APAC and Europe. 55,087 page views Canada Australia Hong Kong Japan England WisdomAgency
  19. 19. Body text Europa Headline Bodoni Image Style WisdomAgency
  20. 20. Research Branding Strategy Marketing Strategy Digital Business Strategy WisdomAgency
  21. 21. Xuan Hoa was going through a business transformation from state- own to joint-stock company. Besides, the new brand also needed a re- positioning to the higher segment. Based on our intensive market analysis, we’ve managed to completely modernize the company’s brand identity system, develop a strategic framework for all marketing activities until 2020. WisdomAgency
  22. 22. - Data research: primary research extensively on product end-user together with interviews of all stakeholders to set direction for brand growth and product development - Branding: a holistic brand strategy with a 5-year time frame toward international brand status - Marketing: a new marketing strategy with focus on digital platform and new product design together with production optimisation advised by Japanese experts from Toyota - Tech: new wesbite and tracking systems, the social platform provides feedbacks for product improvement Wisdom Agency are proud of being an exclusive strategic agency of Xuan Hoa Furniture for two consecutive years 2016 and 2017 to build and supervise all marketing-related activities. The transformation immediately received good feedback from customers and boosted sales volume over the top. WisdomAgency
  23. 23. Together with the attempt to introduce a new brand identity system that is modern and beautiful, Xuan Hoa also need a new website that follow the brand guidelines and up to date for e-commerce technology. New website was built based on the web strategy frame of WISDOM, enhanced by e-commerce functions and mobile CMS application Newly launched in July 2017, the new website makes good impression with audience and support total branding effort Website WisdomAgency
  24. 24. Fan Increased: 20,549 Reach: over 10 million Engaged with 131,327 users Social WisdomAgency
  26. 26. Marketing Strategy Digital Business Strategy WisdomAgency
  27. 27. Standard-bearer of Made in Italy with regard to the skin protection, Prep combines innovation and tradition along with gentleness and efficiency across its entire range of products, designed for complete skin treatment. Wisdom was involved in the marketing activities of Prep from the very beginning. Understanding that multi-function cream concept was not a familiar one in Vietnam. Wisdom designed a marketing plan with broad trade base and intensive communications activities to educate a new Vietnamese generation about this concept mostly via digital environment. Localised brand proposition and and communications Digital e-commerce platform Digital communications and content Wisdom successfully launched the brand and is continuously supporting them to achieve the first year’s financial targets. WisdomAgency
  28. 28. BlanX is the only toothpaste that combines cosmetic and scientific properties; it is the only natural non-abrasive whitening toothpaste with an exclusive formula based on Arctic lichens. BlanX laboratories gave rise to BlanX White Shock in 2012, the new range of products with the revolutionary patented formula based on ActiluX, the active ingredient that whitens teeth by using the power of light. Among all the functions, light-activated whitening technology was the brand positioning for first launch of Blanx to trigger Localised brand proposition and communications Digital e-commerce platform Digital communications and content Wisdom successfully launched the brand and is continuously supporting them to achieve the first year’s trade expansion and financial targets. WisdomAgency
  29. 29. Research Branding Strategy WisdomAgency Marketing Strategy
  30. 30. The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with the new trends of consumption in food industry, to ready for the new era of growth and ambitiously to launch its expansion on Southern market. A new brand identity, communications plan and trade plan were designed for new launch. The work involved an intensive chain of actions from market research and findings to marketing to ensure that all following elements are properly set. After that, from new brand architecture to communication positioning, Wisdom worked closely with Huu Nghi Food’s marketing team and AC Nielsen’s team to revive the historical brand into a fresh and dynamic one. Desk and fieldwork research Branding including brand architecture, naming, proposition and communications Communications plan execution Staff – the leading fresh bread brand of Huu Nghi – is now a top five leading brands in Ho Chi Minh city. There are changes applied in fresh bread category which are being monitoring daily to ensure strategic accuracy. Fresh Bread WisdomAgency
  31. 31. Fresh Bread WisdomAgency
  32. 32. Fresh Bread WisdomAgency
  33. 33. Branding
  34. 34. The consumption coffee industry in Vietnam was booming. Mercon as a leading coffee exporter in Vietnam since 1988 also wanted to take part in this excitement by developing its own retail brand and marketing plan. Utilising their advantage of wholesale pricing, Wisdom Agency assisted Mercon to identify the right target customer segment and build the proper business model to approach them, followed by the brand identity and communications plan. Mercafe was launched and is still in its first year of business operations. The plan was set for 2 years to come so Wisdom Agency can return on this project real soon. WisdomAgency
  35. 35. Marketing
  36. 36. Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task was how to adapt that concept in Vietnam but still preserve the local relevance. “Choose Go” in the Vietnamese sense needed to be shown, not tell. That was why regardless of how insightful the message might sound, good celebrity endorsement was still required plus a little bit of exoticness. Wisdom created a campaign based on the idea of shoes delivered by running celebrities and free orders to attract the youth’s attention and leveraged from this big idea to a 2-to-3-month campaign. 6 mil impressions generated 2300 pairs of shoes sold USD270,000 revenue increment WisdomAgency
  37. 37. 6M digital impressions were generated, with placement in multiple media channels – on Facebook, Youtube, influencers, online publisher, hyper local and ad network. Nike Fanpage page continues to grow in popularity, with over 13,868 fans grew without advertising. The React Delivery video has been viewed over 2,2M times since its release in August, making it Nike Vietnam most-viewed videos. Nike contest and photo booths creating an extraordinary number of brand impressions with the right audience in a unique, joyful way O32wY5s08UQ&t=4s WisdomAgency
  38. 38. Big C – the Asean leading retainers with 35 supermarkets in Vietnam – has been in business since 1998. Every year, Big C launches a mega campaign to celebrate Tet and appreciate loyal customers Wisdom understood that Big C was looking for big hit at the end of 2017. Big C is a part of Vietnamese modern culture, so Wisdom decided to make incorporate the Three-God theme of Tet into the campaign and built an extremely easy game mechanism to spread the good luck of Tet and viralise Big C game The campaign was executed mostly on digital platform plus integrated activation activities at all the outlets of Big C chain. Wisdom built everything from the microsite to social posts on fanpage. WisdomAgency
  39. 39. 189,015,034 Impressions 169,184 Social Engagements 2,082,782 Video Views 649,297 New Users 1,146,280 Sessions 313,743 Players Here is the gained achievements listing: ‣ Total of impression is over expectation (approximate 410%). more than 189 million impressions in 3 months ‣ Wisdom Agency built communication activities via ads network, mass publishers and social hot profiles for BigC. Tết Campaign Game Session WisdomAgency
  40. 40. Lotus Group was planning for the new carry brand in Vietnam, which is a mix between Japanese and Indian cuisine – the Coco Ichibanya. A launching plan for Coco Ichibanya was designed based on the concept of Yin Yang to promote both the deliciousness of Indian cuisine and healthy essence of Japanese culture. Event Social management PR Reach: 1,332,456 Engagement: 9,642 Social fan growth: 1.594 Coco Ichibanya WisdomAgency
  41. 41. Social
  42. 42. Pocari entered consumer market with the mission to bring refreshing and healthy Japanese drinks to Vietnam. The product was quite different to competitors’ one, so they accordingly would need a different brand strategy to stand out from the marketplace. The strategy of Pocari focused on the niche but effective segments by utilising mostly digital platform and store activation. The brand character was built by a more matured characteristics and expert-like positioning. Wisdom managed social marketing for the brand and adapted all general brand guide materials into digital and social content of attraction. There was a variety of format used to keep the brand up to date with digital trends. Wisdom Agency also contributed with feedback from social platform to sharpen the brand character during the year. WisdomAgency
  43. 43. After 1 year of execution to the beginning of 2018, Wisdom Agency have achieved: • More than 39,000 fan growth • Total fan interactions were up to743,971 • 341 posts with 10,453 comments on fanpage WisdomAgency
  44. 44. Corele V. is the domestic lingerie producer with a French style and quality. The company inherits passion from its founder and technology from all its global partners before launching its own product line customised for Vietnamese women. The request was to communicate French quality with affordable pricing but still retain the high position of the brand. Content strategy on social platform was what Wisdom Agency did together with offline event and product gifts. In the end, nothing is better at tailor - made solution as Facebook and that is what Wisdom Agency want to achieve when attaching this new brand with this new platform. 26,667 fans growth 2,485,016 fans engagement is 1 years Reached out 9,3 millions users on Facebook Drive 10,571 traffics to website without media support WisdomAgency
  45. 45. For high-end customers, Corèle V. primarily follow minimal and elegant concept with pastel, neutral colors and limited details. WisdomAgency
  46. 46. Wisdom Agency wanted to incorporate the popularity of this new Instagram rising star to the brand of Corele V. by inviting her to feature in the newest collection in summer. What Wisdom Agency saw was the matching of youth and true potential from both the personality and the brand. Key Activity WisdomAgency
  47. 47. Belonging to the same company but Marguerite is a brand for much younger audience. The brand is for younger girls with middle-class positioning, For this reason, they need a different look and feel to attract young girls. For this reason, Wisdom approach is to create a different brand platform from Corel V.’s which is younger and more energetic based on different characteristics of the two girls. The tailored work also relates to media targeting and game mechanism Digital marketing social & content management Reach: 100,000 Fan growth: 32,386 WisdomAgency
  48. 48. For this segment, Marguerite focused on youthful and girly style with bright colors and natural concept. And the daisy - Marguerite symbol was also used as iconic symbol in all designs. WisdomAgency
  49. 49. Also a part of Corele V. group, Malefix was undergarment product line for man, affordable for daily use. The mission Malefix carried was to change perception of Vietnamese men to be more fashionable even for their underwears. Men were irrational and a little bit lazy towards their underwears use. Wisdom knew that a educational tone of voice would not work, so Wisdom Agency tried for something more fun but polite like the French way. Brand platform & Social marketing The social content and activities sparked humour by the smart and casual tone of voice and triggered a lot of attention from young population. All of promotion campaigns following afterward were a success with sold-out results. In the early of 2018, Wisdom Agency have achieved: • 116,904 user engagements • 3 million users reached • 30,548 users were driven to Mâlefix website • Almost half million video views on Facebook WisdomAgency
  50. 50. Wisdom had been leading the concept and visuals on fanpage of Mâlefix to make sure it followed maroon tone in order to describe the elegance and delicacy of a Frenchman. WisdomAgency
  51. 51. Kaylee is a young fashion startup specialised in shoes and accessories. Unlike other startups, they knew from the beginning that in order to prosper in fashion industry they needed a well thought out and invested brand strategy. Since the brand targeted working professionals, Wisdom believed the best brand proposition should be comfort. Wisdom Agency also executed the brand strategy primarily on digital platform to approach the right target groups with a friendly tone of voice. - Brand platform - Digital marketing - Social marketing • Increased 5,042 fans • 46,676 fans engagements • Over 2,3 millions users reached • 214,511 traffics were pulled to Kaylee website WisdomAgency
  52. 52. On fanpage of Kaylee, all images were designed by Wisdom, including the images for social posts on fanpage, cover, avatar of Facebook, the new collections as well as PR banners etc.. The concepts and visuals are also various, such as PNG, GIF or Video to target office ladies. Kaylee's designs were primarily focused on pastel colors and plain backgrounds. WisdomAgency
  53. 53. Crescent Mall continuously look for a method to increase real traffic to stores The key success factor of this campaign lied on the tracking method and how to convert digital traffic from sites and social platform into real store traffic Social Media, Google Display Network, Adwords WISDOM surpassed the store traffic commitment in two events - Website Clicks: 14,000/Month - Engagement: 32,000/Month WisdomAgency
  54. 54. Topcake is a newly launched brand in Vietnam, who focused mostly on digital platform to develop its brand and business One of the key campaigns during the year for Topcake was Tet. WISDOM was in charge of promoting this new brand on social platform and committing traffic to page. Social marketing as key activities, WISDOM employed many games and rewarding schemes to drive traffic to microsite and eventually to store. Successful execution to introduce Topcake on digital platform - Click to link game per month: 32,000 - Engagement: 50,000 Tết Tràn Trong Tim WisdomAgency
  55. 55. Tết Tràn Trong Tim Topcake specializes in producing premium packaged confectionery. Focus on freshness, nutrient -richness, safety and convenience, Topcake is a combination of modern European fresh baking production technology with over 25 years in the Philippines and over 15 years in Australia. Wisdom Agency created visual products to promote this new brand on social platform and committing traffic to page. To meet children as target customers and stimulate their taste, Wisdom Agency use colorful, playful and youthful hues, especially pink as the the identity color. WisdomAgency
  56. 56. Dunkin’ Donuts is an iconic American brand. However, the cultural gap make the products distant to Vietnamese customers Promote opening of Dunkin’ Donuts using both online & offline PR with a focus on Facebook Social media WisdomAgency
  57. 57. Domino’s Pizza is the No. 1 delivery pizza chain in the world. In Vietnam, Domino’s Pizza applies ies the same concept and promote them all on digital platform Promote Domino’s Pizza using viral clip and focus on Facebook Client expectation and KPI: 50,000 fans at 8% engagement, 50 online orders a day Social media 53,000 fans at 9% engagement, 65 online orders a day WisdomAgency
  58. 58. Dairy Queen is American brand which was newly launched in Vietnam WISDOM established and maintained the social platform for a funny spirit of DQ Social media, Facebook, Marketing Engagement /month: 13,020 Click /month: 30,000 Cheese Burger 1k DILLY BAR X’MAX WisdomAgency
  59. 59. Location Store Marketing Microsite production, Social Media, Facebook Marketing Social Hunting New Store Opening WisdomAgency
  60. 60. Social media with game Engagement: 7,675 Click to website: 10,579 Register for promotion code: 4,511 Hậu Giang Restaurant launching WisdomAgency
  61. 61. Is proposed by WISDOM executed in 6 months which brought exellence result for sales in store Social media The week’s ice-cream flavor WisdomAgency
  62. 62. Media Planning
  63. 63. The bank repositioned as friendly and innovative bank. They decided on the new concept and looked for social strategy that is suitable for younger audience One of the most outstanding achievements with VIB was the creation of “Teddy Bears” to be friendly but inspired characters for “Completed Dreams” campaign Sociall & Content & Media Management The use of “Teddy Bears” image was so successful that it contributed more than 10.000 leads and increased 10% of sales conversion during that period. WISDOM had been Facebook retainer partner for VIB in 3 years. Under our management, the fanpage grew up from 60,000 fans to more than 120,000 fans, monthly contributing 50 – 100 potential sales deals in retail banking. WisdomAgency
  64. 64. Nova Land always looks for digital media partner with the most effectiveness to work with them on performance marketing campaign Wisdom Agency cooperated with Nova Land on Marketing Qualified Lead basis which is the closest to actual sales on acquisition funnel Media Planning, Website, Online PR WISDOM worked with Nova Land for 4 projects from strategic planning to media execution, Wisdom Agency have been working alongside with both Novaland’s sales & marketing teams to achieve their sales target. WisdomAgency
  65. 65. Dat Xanh Group is among the top real estate developers in Vietnam. The most Southeast area of Ho Chi Minh city is still full of potential since not so many companies have paid enough attention to this far areas. However, there are residential projects under development at that time being, so the first ones will get all the benefit. Dat Xanh for this area is already a new known brand, so Wisdom Agency decided that performance marketing is the most effective way to attract new buyers. Furthermore, Wisdom Agency can optimise for better quality of the leads by having landing page with better user quality. Website optimisation & Performance marketing - Leads captured: TBA - Lead converted: TBA WisdomAgency
  66. 66. Product launching for the new Subaru WISDOM proposed the performance strategy to relieve the pressure on registrations for the test-drive. The strategy was also supported via digital communications. Performance marketing, social media, online PR 450 participants vs 200 expected from client. The campaign generated 5 immediate sales on that launching date. Subaru AWD Experience Day 2014 WisdomAgency
  67. 67. Other Services
  68. 68. Online PR: Editorials on Vnexpress, Dantri, tuoitre, Thanhnien, and 30+ online newspapers Television: FBNC – 3 Spots news, HTV9 -2 Spots news, HTV7 – 3 Spot news, VTV1 – 4 Spots news Radio: VOV 3 Spot news Social Media: 20 KOLs sharing (MC Phan Anh, Khan Van PR, Anh Tu Sang, Ha Okia...), Changing Diabetes in Vietnam WisdomAgency
  69. 69. Website A new website with new style following the new brand guidelines WisdomAgency
  70. 70. Paktor intended to launch new app for singles on mobile platform. The requirement was to create talkability across social platform and push for downloads A fun viral clip was launched on social video platform YouTube 415,000 Views on Youtube WisdomAgency
  71. 71. +84 28 710 999 78 Contact@wisdom 150 bis, Le Thi Hong Gam Street, Cau Ong Lanh Ward, District 1, HCMC WisdomAgency