Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Twitter practices of top Bigcommerce stores


Published on

It's positive vibes all around: love, happy and free were the most commonly tweeted words. We discovered this and more in a study on the twitter practices of the top stores on BigCommerce, read on for more

Published in: Retail
  • Be the first to comment

  • Be the first to like this

The Twitter practices of top Bigcommerce stores

  1. 1. Follower distribution Almost a third of the top BigCommerce stores have only 1 - 4K followers on twitter 7.5% stores 3.3% stores "CG"? ??-I: so-22:: '- Z2..5Z stores I j <1 K 2.0% stores 'I 0-»: ‘SK 3 31.7% st 15X stores . l_1 ‘rores 5-2:: Did you I(i1OW that stores have the most followers and have the most engaged audiences? Timing While a majority of stores tweet in the morning, most users seem to be engaging with content only much later in the day 7;’ 7% of stores tvveet between 10.00 Am ~ 12.00 rm / 5% of the users i'etwee't between 8.30 PM - 10.30 PM ‘ 9 71% of the users favorite between 7.00 PM - 9.00 PM Engagement . ‘ I’ ‘ I I Success on twitter is truly about building a tweet at them and tweet often. Stores that tweet 25 to 35 times a day get thrice the traffic to their stores as people who tweet less than 20 times. I I C0n'l‘6l1‘l . I Its positive vibes all arounol were the most ooininonlg tweetecl worols. Interestingly, adding media or links in a tweet had no effect on engagement! Z A study conducted by l/ I I n e W h at 6 Product Analytics for eCommerce.