Apparently this is the decade of mobile. But what does that really mean? And what should marketers be doing to prepare? Find out with this presentation.

1. MOBILISING
M E D I A
CIARÁN NORRIS
HEAD OF DIGITAL
M I N D S H A R E

2. The New Content Model 2008 2

3. Dennis Ritchie
1941 - 2011

4. Introduction
Trends
Integration
Case Studies

5. Introduction

6. The future is already here,
it's just not very evenly
distributed.
William Gibson, 1993

10. Trends

12. Image by Any McNeill on flickr

13. 100million smartphones
shipped Q4 2010
Image by *Micky on flickr Source: IDC Feb 2011

14. 10
million smartphones
shipped Q4 2010
Image by *Micky on flickr Source: IDC Feb 2011

15. 63
million iPads
sales, 2011
Image by Robert Scoble on flickr Source: Gartner Sept 2011

16. 6%
Irish population own iPads
117k
Swedish population own iPads
Image byby Kathryb Rotondo on flickr
Image Robert Scoble on flickr Source: SIFO/TU, March2011
Source: Puca Oct 2011

18. 19%
global market
share
Image by *Micky on flickr

19. 19%
global market
share
Image by *Micky on flickr Source: Canalys Aug 2011

20. 51%
social, gaming or
gambling
Source: Mindshare/Sponge It Mobile Research, Nov 2010

21. Ask an expert
Source: Mindshare/Sponge It Mobile Research, Nov 2010

22. Ask an expert
Source: Mindshare/Sponge It Mobile Research, Nov 2010

25. 98%
98
use at home
He’s Right 71%
% use between
7-9pm
use iPad at home
(mainly in the evening)
Image by Klearchos
Kapoutsis on flickr

26. 86%TV & mobile web
Image by Angelrravelor
on flickr Source: Microsoft Advertising Meet The Screens 2011

27. Integration

32. Consumer
Journey

33. Case Studies

34. KEY USES FOR
MOBILE & TABLETS

35. LINK TO THE
REAL WORLD

38. PROVIDE
UTILITY

41. PROVIDE
ENTERTAINMENT

44. Conclusion
Mobile First
Not Just Apple, Not Just Apps
Connect, Inform, Entertain