Blogging, A Practical Guide

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Many brands are still unsure how, or even whether, they should use blogs. This presentation gives practical tips and real-life case studies on how businesses can use the 21st Century's version of the Guttenberg press.

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Blogging, A Practical Guide

  1. 1. July 2009<br />Blogging: A Practical Guide<br />1<br />Blogging: A Practical Guide<br />Ciarán Norris: Director, Mindshare SocialMedia8<br />
  2. 2. Mindshare SocialMedia8 – Our Services<br />July 2009<br />2<br />Blogging: A Practical Guide<br />Influencer Identification Research & Outreach<br />Conversational & Buzz Tracking<br />Natural Seeding & Social Media Optimization <br />Social Media Tracking & Viral Tracking Services <br />Paid Seeding & Social Media Advertising <br />Viral Widgets & Content <br />
  3. 3. Agenda<br />What blog?<br /> How blog?<br /> Who blog?<br />Twhatter?<br />July 2009<br />Blogging: A Practical Guide<br />3<br />
  4. 4. 8/24/2009<br />Sample Footer Text Here<br />4<br />
  5. 5. What Is A Blog Exactly?<br />8/24/2009<br />Blogging: A Practical Guide<br />5<br />
  6. 6. Somewhere For Silly Pictures Of Cats?<br />
  7. 7. Blogs Are Simply Publishing Tools<br />Blogs Are Just Publishing Tools<br />
  8. 8. What Does This Mean?<br />So forget about blogs and bloggers and blogging and focus on this - the cost <br />and difficulty of publishing absolutely anything, by anyone, into a global <br />medium, just got a whole lot lower. <br />And the effects of that increased pool of potential producers is going to be vast <br />Clay Shirky, 2004<br />8/24/2009<br />Blogging: A Practical Guide<br />8<br />
  9. 9. 9<br />
  10. 10. How Should I Blog?<br /> Who Should I Blog Like?<br />July 2009<br />Blogging: A Practical Guide<br />10<br />
  11. 11. 11<br />
  12. 12. There is no right or wrong way…<br /> No ‘too short’ or ‘too long’…<br />A few tips though.<br />July 2009<br />Blogging: A Practical Guide<br />12<br />
  13. 13. Make Them Searchable<br />July 2009<br />Blogging: A Practical Guide<br />13<br />
  14. 14. 14<br />
  15. 15. “Mourning crowds converge on Vatican”<br />Damouns on flickr<br />
  16. 16. “Pope dies”<br />jetalone on flickr<br />
  17. 17. Make Them Of The Moment<br />July 2009<br />Blogging: A Practical Guide<br />17<br />
  18. 18. Make Them Of The Moment<br />July 2009<br />Blogging: A Practical Guide<br />18<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. Make Them Engaging<br />July 2009<br />Blogging: A Practical Guide<br />23<br />
  24. 24.
  25. 25. Make Them Shocking<br />July 2009<br />Blogging: A Practical Guide<br />25<br />
  26. 26. Make Them Controversial. Maybe<br />July 2009<br />Blogging: A Practical Guide<br />26<br />
  27. 27.
  28. 28.
  29. 29. Make Lists<br />July 2009<br />Blogging: A Practical Guide<br />29<br />
  30. 30. The Finishing Touch<br />
  31. 31. The Finishing Touch<br />
  32. 32. Make Them Linky<br />July 2009<br />Blogging: A Practical Guide<br />32<br />
  33. 33. The Finishing Touch<br />
  34. 34.
  35. 35. The Finishing Touch<br />
  36. 36. 36<br />
  37. 37. 37<br />
  38. 38.
  39. 39.
  40. 40. Make Them Useful<br />July 2009<br />Blogging: A Practical Guide<br />40<br />
  41. 41. MAKE THEM USEFUL<br />
  42. 42. Make Them Varied<br />July 2009<br />Blogging: A Practical Guide<br />42<br />
  43. 43. MAKE THEM VARIED<br />
  44. 44. MAKE THEM VARIED<br />
  45. 45. MAKE THEM VARIED<br />
  46. 46. MAKE THEM VARIED<br />
  47. 47. MAKE THEM VARIED<br />
  48. 48. MAKE THEM VARIED<br />
  49. 49. What Is Twitter?<br />It’s just like Facebook status updates, right?<br />July 2009<br />Blogging: A Practical Guide<br />49<br />
  50. 50. What Is Twitter?<br />July 2009<br />Blogging: A Practical Guide<br />50<br />Twitter [is] the crack cocaine of communication right now <br />(addictive; likely to induce a certain amount of narcissism & <br />vertigo)<br />Comment: We Are Social blog<br />
  51. 51. Twitter Is Just A Communications Tool<br />
  52. 52. Ways Of Using Twitter<br />July 2009<br />Blogging: A Practical Guide<br />52<br />
  53. 53. 53<br />
  54. 54. 54<br />
  55. 55. 55<br />
  56. 56. 56<br />
  57. 57. Happy Blogging & Twitter<br />July 2009<br />Blogging: A Practical Guide<br />57<br />
  58. 58. HAPPY BLOGGING & TWEETING<br />
  59. 59. Questions?<br />Ciarán Norris<br />ciaran.norris@mindshareworld.com<br />July 2009<br />Blogging: A Practical Guide<br />59<br />

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