An Approach To ‘Social Centric’ Planning

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An approach to 'Social Centric' planning

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An Approach To ‘Social Centric’ Planning

  1. 1. An approach to ‘Social Centric’ planning<br />Alastair Cotterill, @acotterill<br />DhirenShingadia, @numetrick83<br />
  2. 2. Unless you’re listening you won’t know where the party’s at<br />or if you’re even invited<br />
  3. 3. product, product, product<br />get this right first, then..<br />
  4. 4. Provide the appropriate ‘choice architecture’<br />
  5. 5. Like framing and amplifying any positive sentiment towards the brand<br />
  6. 6. 6<br />Or taking things on board<br />Be honest and open to criticism, turning the negativesinto positives<br />
  7. 7. Provide reasons for people to want to discuss your brand in a positive way<br />
  8. 8. 8<br />Respond to the current public mood, emotion and conversations<br />
  9. 9. and embrace the places where people are spending their time<br />
  10. 10. Begin with:<br />Ideas people love to share<br />
  11. 11. Make them entertaining, useful <br />or<br />support something that people genuinely care about<br />
  12. 12. Add something of REAL value to EARN time with people<br />
  13. 13. Put a social idea at the heart of your plans<br />
  14. 14. Organize your commsaround it<br /> providing different ways for people to get involved<br />
  15. 15. This isn’t just about blogs or social networks, everything is becoming connected and ‘social’<br />including perhaps the biggest game changer of them all…<br />
  16. 16.
  17. 17. Why is this important?<br />Because being part of the conversation helps you to become more VISIBLEhere<br />
  18. 18. …especially when you take this<br />and add it to this <br /> and this <br />
  19. 19. 19<br />And that drives CONVERSION*<br />*The Influenced: Social Media, Search and the Interplay of Consideration and Consumption, GroupM and comScore 2009<br />
  20. 20. ‘Social Centric’ planning = Consideration + Conversion<br />Photo props to:<br />Slide 2 - mosmi on Flickr<br />Slide 3 - chicagobooth.edu <br />Slide 7 - lenisebrothers.com<br />Slide 15  - Gabriela Camerotti on Flickr<br />Slide 19 - donsutherland1on Flickr<br />Thanks<br />Alastair Cotterill, @acotterill<br />DhirenShingadia, @numetrick83<br />

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