PinterestInterest NetworkMarta Mattioli14-Sep-12
What can you use Pinterest for?                                                                          Desktop          ...
Where is Pinterest Used?                                                                                   Country        ...
Who Uses Pinterest?Demographics    Education Level                                  Income                                ...
Similar Websites              Fancy                            Zootool                            Dribbble                ...
Pinterest and BrandsBrands have an opportunity to act immediately and startbuilding out content segments for areas they wa...
Wrap-up form               Launch                     March 2010               Users                              11.7M   ...
Thank youUseful website that contains all kind of infographics on Pinterest:http://big.onvab.com/2012/02/pinterest-users-u...
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09 13 2012 mindshare start up profile - pinterest

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09 13 2012 mindshare start up profile - pinterest

  1. 1. PinterestInterest NetworkMarta Mattioli14-Sep-12
  2. 2. What can you use Pinterest for? Desktop ScreenPinterest is a social pinboard founded in 2010 and it has experienced Captureastonishing growth in the past few months.What exactly Pinterest is can be deciphered in the name, a digital pinboard where you can create pages “boards” related to your interestcategories. With early adopters flocking from interest areas such asArts, Design, Architecture, Crafts, Food & Fashion with no limit to thetopic areas you might want to pin against this is rapidly expanding toProducts, Retail & Brands.The website has just opened registration to the public after two yearsof requiring an invite to join. Anyone can now sign up with Twitter,Facebook, or just an email address. This may result in a further iPhoneincrease in sign-ups by users. Screen CapturesPinterest features are:• Bookmarklet system for adding items to pinboard• Most boards by subject• Free to use• Ability to “repin” someone else’s items to your board• Commenting and following for socializing features2
  3. 3. Where is Pinterest Used? Country Popularity Alexa Ranking* US 16 South Africa 17 Philippines 19 The use of this Canada 20 start-up is evenly Australia 26 Page Views by Country spread around the Singapore 27 world Mexico 29 30% UK 30Global Traffic Statistics Spain 31for Pinterest.com 25% Pakistan 33 Worldwide India 39Unique visitors Belgium 39 110M 20% USA (43.2%) Netherlands 43(estimated cookies)Unique visitors 34M Is the country with the most France 47(users) Page Views Germany 59 15%Reach 1.8% Thailand 63Page views 1.9B South Korea 68 10% Brazil 69Total visits 220M Italy 77Avg visits per cookie 2.1 Indonesia 99 5%Avg time on site 14:20 Poland 124 Japan 125 0% Turkey 144 USA Russia Thailand Canada France Mexico Turkey UK Brazil Pakistan Poland Spain Japan South Korea Singapore India South Africa Italy Germany Australia Netherlands China Philippines Belgium Indonesia Russia 306 China 652 *Popularity of Website: The Lower the ranking is the better the position is3 Source: Google AdPlanner and Alexa
  4. 4. Who Uses Pinterest?Demographics Education Level Income $0 - $24 16% Less than HS Diploma 6% $25 - $49 41% High School 10% $50 - $74 30% Some College 62% $75 - $99 12% Bachelor Degree 16% $100 - $149 6% Graduate Degree 6% $150+ 3%Age Gender 0-17 4% 18-24 7% Female 74% 25-34 29% 35-44 26% Male 57% 45-54 24% 55-64 8% 65+ 3%4 Source: Google AdPlanner
  5. 5. Similar Websites Fancy Zootool Dribbble VisualizeUs Fancy (www.thefancy.com) Zootool is a visual Dribbble.com is an invitation-only Visualizeus is a web service that is for curators of style. It’s bookmarking tool that website, billed as a “show and tell helps you to remember your part store, part blog, part makes it easy to collect, for designers, developers and favorite pictures found around the magazine and part organize and share images, other creatives,” that allows users net. You can share them with your bookmarking tool. It’s a videos, documents, and to post screenshots of their friends, and browse other people place to share and discover links from all over the web. current projects, in search of fav pics to discover new lovely great stuff, to curate a feedback or just to fuel collective pictures. collection of things that It features Twitter, Delicious creativity. define your style, to create and Friendfeed integration, a museum of Me. supports more than 30 video plattforms, Slideshare and Scribd Documents, has a special reader for Wikipedia-articles and RSS- Feeds and a mobile version for the iPhone.5
  6. 6. Pinterest and BrandsBrands have an opportunity to act immediately and startbuilding out content segments for areas they want to own andhave sufficient collateral or partnerships for. Early adopterswill have long term gains by becoming subject matter expertson topics in and around their brand’s associated interests.Brands also need to consider how consumers arerepresenting them on the platform.Pinterest is now being used by a large number of companiesfor different purposes: use of collaborative boards as ways ofbringing people together internally or for client projects;adding products (with their prices) to drive awareness throughsearch and social.Pinterest has the potential to redefine the way people mayview the web. Following this trend, brands should• Invest in high-quality images;• Create content to showcase the essence of a brand’s personality in fun and interesting ways;• Include the audience in social contests will engage them as well as make them become stronger brand advocates.6
  7. 7. Wrap-up form Launch March 2010 Users 11.7M Last Valued $7.7 Billion (Forbes) 6 words Sharable, categorical scrapbook on the web Fact Pinterest buyers spend more, buy more items, and conduct more transactions than other social media buyers7
  8. 8. Thank youUseful website that contains all kind of infographics on Pinterest:http://big.onvab.com/2012/02/pinterest-users-usage-trends-statistics.html8

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