Mindshare Weekly Report Feb 4th 2011


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Mindshare Weekly Report Feb 4th 2011

  1. 1. This week: From the blog: Must See Movies of 2011 A few words from Rachel Ray twitter.com/MindshareIRL m-insights.blogspot.com The Rise and Rise of Groupon The latest TV and search information 4th February 2011 Must See Movies of 2011 Rachel Ray, Consumer Insights Last year we gave standing ovations to the likes of Avatar, Inception and Toy Story 3, but we also left the cinema disappointed after a number of others. A night out at the cinema is a pricey investment for consumers these days and so they (rightly) expect high standards from the experience. 3D has brought an element to movie viewing that most of us still cant get at home, but the story will as always, remain key.So what are the stories that will draw the audiences this year? Weve already been given twocritically acclaimed and award tipped movies this month in The Kings Speech and Black Swan butwhat else do audiences have to look forward to? Heres a brief round up of the movies we suspectwill do the best - with some surprises and flops thrown in.James Cameron presents... Sanctum 04/02/2011Coming out on February 4th, James Camerons latest film from the blogSanctum is set to bring in the crowds. Even his strongest It’s finally here. So what were thecritics are prepared to expect big things from this movie,as Cameron finally focuses on his previous experience of, numbers? Neasa tells us about theand passion for, marine biology - filming this story in the launch of Sky Atlantic...subterranean world. Think Blue Planet meets an actionadventure. Expect lots of impressive 3D and Camerons Read Morefavourite colour, blue.Read more Here.
  2. 2. INSIGHTS & ANALYSIS Egypt Tangled GOOGLE TRENDS Google This! 4TH FEB 2011 This week we’ve been googling for the latest on the Torres transfer saga (seen across imitating athlete Usain Bolt’s celebration pose). Other sports news has been heavily searched - such as Sky News and the Australian Open. Andy Gray is the top news search, closely Torres does a ‘Bolt’ followed by Fianna Fail - whose escapades and failings have just been published in a special spread in Vanity Fair (read here).Rising Searches (last 7 days) Mindshare analyses the search volume within Ireland to establish patterns and Rising local searches speaks for itself this trends of information people are week.4th Jan - 3rd Feb 2011 searching for over certain time periods. The protests and subsequent disconnection of Egypt has not escaped our attention - as torres 1900% the people of Egypt show a much less complacent attitude than us towards eygpt 200% unwanted government officials. fa 150% It is really interesting to see searches for sky sports news 110% many male orientated programmes online have been pushed out by soaps and reality australian open 100% shows. Are more ladies moving online? Also liverpool fc 100% of great interest is the rise and rise of skins 90% Groupon - doubling in strength every month in relation to search (see p2). sky sports 90% In entertainment, Tangled and the hilarioussky sports football 60% Super Bowl ad for Volkswagen (star wars) is skysports 60% trending (click here to view). Rising News Searches (last 30 days) Rising Local Searches (last 30 days) 4th January - 3rd February 2011 4th January - 3rd February 2011 torres harte australia daft jobs gaa fas andy gray fianna fail michaela harteaer lingus brian cowen egypt cowen fas jobs michaela harte qualifax jobs.ie sky sports
  3. 3. Trending in TV ProgramsRachel Ray, Consumer Insights Jan 2011 vs Jan 2010 1)What is your role in Mindshare? I work with Finian in Consumer Insights. We 1 Eastenders +6 conduct the research projects for clients that helps them further understand their consumers and make +2 2 Home and Away informed decisions regarding media usage. I also pull together everyones’ input for this weekly report 3 X Factor NEW - which has been fantastic because it’s giving me the chance to work with lots of great people here in 4 Family Guy -2 Mindshare! 5 Criminal Minds 0 2)What media developments are you keeping an eye on? 6 Top Gear NEW Call me boring, but I am really interested in how 7 Desperate Housewives -1people are interacting with things like direct mail deals and coupons this year. Value isabsolutely key for the consumer - now more than ever. The phenomenal success of 8 Simpsons NEWGroupon is testament to this and Facebook Places is going to play a key role too. There isa great book Why Popcorn Costs so Much at the Movies for anyone wising to understand NEW 9 Jersey Shorethe world of coupons and the economics of pricing in general! I am really interested inseeing our results from our annual State of the Nation survey regarding coupon usage... 10 Skins NEW3)Whats your favorite recent campaign?I loved the Old Spice ‘The Man Your Man Could Smell Like’ campaign. Thought it was a Trending in Radioreally good example of how to have lots of media platforms working together. I could today fm today fm live(and have) watched it over and over and have interacted with the campaign over Twitter. bbc radio lmfm radio 1 radio one4)To Tweet or not to Tweet?To tweet! First thing I do after switching off my alarm in the morning. Its probably my newstalk kclrmain source of information now. @RachelLuRay fm104 bbc 5 live 96fm radio 1 radio nova radio 5 liveOur Five Friday Follows!Stats and Facts: @infobeautiful Rising EntertainmentNews and Trends: @stephenoleary last 7 days vs. previous 7 days e4Advertising: @adsoftheworld +250% sky sports newsLocal Business/Organisation: @sciencegallery +180%Personalities: @MiriamOCal sky news The Rise and Rise of Groupon... +150% Searches for Groupon have almost doubled tangled month on month in Ireland! Searches for +90% Coupons in general have tripled since 2007. skysports +70% star wars +60% Jun Jul Aug Sep Oct Nov Dec Jan bbc sport sky +50% The Google Trends report is published weekly by Mindshare Dublin based on search volumes according +50% to Google Insights. The data is owned and curated by Google, but available for public access. For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300
  4. 4. 1,247 984 Top TV Advertisers 17th - 23rd Jan 2011 TV News 775 606 588 5651. Mrs Brown’s Boys is rating very well with both the 482 479 479 472HW+CH and Ads 15-34 market. Such high ratings forthis are surprising considering its time slot at 9.20 on aSat Night especially for the Ads 15-34 audience r d G ne e on d d rd m ise lan P& kli no n ns lan lan Fo co ck Ire ith oh Ire Ire Eir en er Da J tB os m n& gs 2 kit ilev ax so llo O2. Operation Transformation has gripped the nation and Re c Un Gl hn Ke Jois motivating many to follow out their new years 479 470resolutions to lose weight. The show is performing well Top 10 Brands 17th - 23rd Jan 2011with all audiences. Particularly with HW+CH : 17 ratings 354 333 324 306 298 295 267 2643.Ireland will take on Italy in the Six Nations Championship tomorrow. Live coverage of the game will be broadcast by RTE with commentary following the game by Tom McGurk. Kickoff at 2.30pm ay r alu Co m Ca ra nd ise or ld ti via ca re sio n ep rv a tw Ac lth Vi Pr pe sc o ya t yB ee W4.Both the 18:00 and 21:00 news are preforming very 2 Su Te To Sk Str PC ne ea X tra O C n o IH KF Da VH well. Top Rated Programmes HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs) Mrs. Brown’s Boys 25.0 Coronation Street 11.0 The Late Late Show 23.0 Eastenders 11.0 RTE News 9 21.0 Mrs Browns Boys 11.0 Eastenders 20.0 The Late Late Show 10.0 Fair City 19.0 Greys Anatomy 9.0 Coronation Street 20 19.0 RTE News 9 9.0Operation Transformation 17.0 Fair City 8.0 Six One 15.0 Operation Transformation 8.0 All Ireland Talent Show 15.0 Six One 8.0 Ear to the Ground 14.0 Emmerdale 7.0Sponsorship OpportunitiesThere are many sport Packages being made available byTV3 for a brand to get involved with. The Champions RTÉ media sales are currently seeking a sponsor for ourLeague, Europa League and All Ireland GAA Championship Garden Strand 2011. Two brand new gardening series areare available for a brand to spot buy. More details coming to RTÉ One this year - Dermot’s Hidden Garden andavailable. How To Create A Garden.RTÉ Media Sales are currently seeking a sponsor for TheBusiness presented by George Lee, starting on RTÉ One onFriday 4th March at 8.30 p.m.. The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data. For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300